Creatives

The Creatives section displays Total Cost and Impressions for each creative associated with the selected Advertiser, Campaign, and Lines in the top filter section, based on the selected reporting interval. The left Y-axis shows Impression counts, while the right Y-axis shows Total Cost, helping you compare delivery and spend across creatives at a glance.
You can adjust the metric compared to Total Impressions to show Total Cost, Revenue, Total Cost CPM, or Completion Rate for more customized analysis.
To export this data, scroll down to the Table section below the chart. On the right side of the search bar, click the download icon to export the table as a CSV file. You can further customize your export by clicking the three line icon in the top right corner of the table to select or deselect the metrics that are most relevant to your analysis.
Below are the available metric:
- Creative ID: The unique ID assigned to your creative.
- Name: The name of the creative.
- Imps: The total number of impressions the creative served.
- Total Cost: The total spend attributed to the creative.
- Revenue: The revenue generated by the creative.
- Total Cost CPM: The cost per thousand impressions (CPM).
- Completion Rate: The percentage of impressions that completed the full video.