The Creatives section includes a chart and table for comparing Campaign performance by Creative.

The chart displays performance for each Creative based on the selected metric, making it easier to identify which Creative assets are generating the strongest delivery and performance. Hover over a bar to view additional details for the selected Creative.

Creatives Table

The table provides detailed performance metrics for each Creative included in the Campaign.

Use the Show dropdown to control the number of Creatives displayed in the chart.

Use the Search bar to locate a specific Creative by name or ID. Select the Download icon to export the table as a CSV file.

Available metrics include:

• Creative ID: The unique ID assigned to the Creative.
• Name: The name of the Creative.
• Imps: The total number of Impressions served by the Creative.
• Total Cost: The total cost attributed to the Creative.
• Clicks: The total number of clicks attributed to the Creative.
• Revenue: The total amount billed to the Advertiser for Impressions served by the Creative, calculated as Total Cost plus the Advertiser Margin.
• Total Cost CPM: The total cost per thousand Impressions.
• CTR: The click-through rate, calculated as Clicks divided by Impressions.
• Completion Rate: The percentage of eligible Impressions that reached completion.