The Channel section includes a chart and table for comparing performance across channels based on the selected Advertiser, Campaign, Lines, and Reporting Interval.

The chart displays Total Impressions alongside the selected performance metric. Use the metric dropdown to compare Impressions against:

• Total Cost
• Revenue
• Total Cost CPM
• CTR

The left Y-axis displays Impressions, while the right Y-axis displays the selected metric, making it easier to compare delivery and performance across channels.

Channel Table

The table provides detailed performance metrics for each Channel.

Select the Download icon to export the table as a CSV file. Use the three-line menu in the upper-right corner of the table to choose which columns are displayed and customize the view.

Available columns include:

• Channel: The name of the Channel.
• Imps: The total number of Impressions served through the Channel.
• Clicks: The total number of clicks attributed to the Channel.
• Total Cost: The total cost attributed to the Channel.
• Revenue: The total amount billed to the Advertiser for Impressions served through the Channel, calculated as Total Cost plus the Advertiser Margin.
• Total Cost CPM: The total cost per thousand Impressions.
• CTR: The click-through rate, calculated as Clicks divided by Impressions.