The App section includes a chart and table for comparing performance across Apps based on the selected Advertiser, Campaign, Lines, and Reporting Interval.

The chart displays Total Impressions alongside the selected performance metric. Use the metric dropdown to compare Impressions against:

• Total Cost
• Revenue
• Total Cost CPM
• Transparency Score
• Completion Rate

The left Y-axis displays Impressions, while the right Y-axis displays the selected metric, making it easier to compare delivery and performance across Apps.

App Table

The table provides detailed performance metrics for each App.

Select the Download icon to export the table as a CSV file. Use the three-line menu in the upper-right corner of the table to choose which columns are displayed and customize the view.

Available columns include:

• App Bundle ID: The App Bundle ID passed in the bid request.
• App Name: The name of the App associated with the inventory.
• Imps: The total number of Impressions served through the App.
• Clicks: The total number of clicks attributed to the App.
• Total Cost: The total cost attributed to the App.
• Revenue: The total amount billed to the Advertiser for Impressions served through the App, calculated as Total Cost plus the Advertiser Margin.
• Total Cost CPM: The total cost per thousand Impressions.
• CTR: The click-through rate, calculated as Clicks divided by Impressions.