Standard Reporting provides an interactive view of performance for selected Advertisers, Campaigns, and Lines. Use the dashboard to review overall delivery, compare performance metrics, analyze inventory and Creative performance, review geographic delivery, and export supporting data for additional analysis.
Standard Reporting includes the following views:
Summary
Inventory
Creatives
Device Type
Network
Deal
Channel
App
Foot Traffic
Geo
Each view uses the Advertiser, Campaign, Line, Reporting Interval, and applicable Timezone settings selected at the top of the report.
Create a Standard Report
To create a Standard Report:
Navigate to Reporting > Standard Reporting.
Select the Advertiser you want to analyze.
Select the applicable Campaign.
Select one or more Lines, if needed.
Select the Timezone used to display reporting metrics.
Select the Reporting Interval.
Select Update to generate the report.
The selected filters apply across the Standard Reporting views, allowing users to analyze the same reporting scope across Summary, Inventory, Creatives, Device Type, and other sections.
Users can also open Standard Reporting directly from the Performance tab of an Advertiser, Campaign, or Line by selecting the Full Report Link. The applicable Advertiser, Campaign, and Line fields will automatically populate in Standard Reporting.
Report Filters & Timezone
The filters at the top of Standard Reporting determine the data included throughout the report.
Advertiser: Select the Advertiser whose performance you want to analyze.
Campaign: Select a Campaign associated with the selected Advertiser.
Line: Select one or more Lines associated with the selected Campaign. Leave the selection broad when you want to review Campaign-level performance across multiple Lines.
Timezone: Select the timezone used to display reporting metrics throughout Standard Reporting. The Volume by Hour heatmap displays data in User Time Zone by default; uncheck Display in User Time Zone to display the heatmap using the selected Standard Reporting Timezone.
Reporting Interval: Select the date range used for the report.
Update Reporting: Apply the selected filters and refresh the Standard Reporting data.
The report displays the selected reporting timezone at the top of the page: Metrics are displayed in the selected timezone: {timezone}
Changing the reporting timezone can cause activity to appear under different dates or hours. When comparing Standard Reporting with another report or platform view, confirm that the same Reporting Interval and Timezone are being used.
Summary
The Summary section provides a high-level view of performance for the selected Advertiser, Campaign, Lines, Reporting Interval, and Timezone.
Use this section to quickly review overall delivery, compare performance metrics over time, identify hourly trends, understand which supply sources are driving impressions, evaluate inventory transparency, and review video completion activity.
The Summary section includes:
Top Tiles: Key reporting metrics for the selected reporting scope.
Metric Comparison: Compare two performance metrics over time.
Performance Table: Review detailed reporting data and export it as a CSV file.
Volume by Hour: Analyze hourly delivery and spend patterns.
Supply Breakdown: Review the top Networks, Publishers, Deals, Channels, and Apps by Impressions.
Transparency: Review how consistently key inventory identifiers are reported.
Video Events: Analyze video playback milestones from Start through Completion.
Top Tiles
The Top Tiles provide a quick snapshot of overall performance for the selected reporting scope and interval.
Available metrics include:
Report Date: The selected report date or date range.
Impressions: The total number of Impressions served.
Total Cost: Total spend, including Media Cost and applicable margins or fees.
Total Cost CPM: Total Cost per thousand Impressions, calculated as (Total Cost / Impressions) x 1,000.
Revenue: Total Cost plus any additional Advertiser Margin.
Transparency Score: Indicates the level of inventory transparency and reporting data availability.
Note: Reporting Intervals that include today may contain partial-day data. Today’s metrics update hourly and have an approximately three-hour delay.
Metric Comparison Chart
The Metric Comparison chart allows users to compare two performance metrics over time. Filter the chart to display only dates with activity or all dates within the selected Reporting Interval.
Available metrics include:
Impressions: Total number of Impressions served.
Media Cost: Media spend before additional fees or margins.
Total Cost: Total spend, including Media Cost and applicable margins or fees.
Total Cost CPM: Total Cost per thousand Impressions.
Revenue: Total Cost plus any additional Advertiser Margin.
VCR: Percentage of video Impressions that played to completion.
IP Conversions: Conversions attributed through IP-based conversion tracking.
Foot Traffic ‘Attributed Visitors’: Users who were served an Ad and later visited a tracked location.
Use the chart to compare related performance indicators, such as Impressions vs. Total Cost or Impressions vs. IP Conversions, and identify trends across the Reporting Interval.
Performance Table
The Performance Table provides a detailed view of the reporting data shown in the Summary section and can be downloaded for additional analysis.
Use the Search bar to locate specific rows.
Select the Download icon to export the table as a CSV file.
Select the three-line menu in the upper-right corner of the table to choose which metrics are displayed and included in the export.
Volume by Hour Heatmap
The Volume by Hour heatmap displays reporting activity by date and hour, helping users identify peak delivery periods and changes in volume throughout the day.
By default, Display in User Time Zone is checked. When enabled, each impression is displayed using the user timezone associated with the impression. If the checkbox is unchecked, the heatmap is displayed using the Timezone selected at the top of Standard Reporting.
Use the color key in the upper-right corner to compare relative volume from Low to High. Hover over any cell to view the Total Cost for the corresponding date and hour.
This view can help users:
Identify peak delivery periods
Detect unusual spikes or drops in activity
Review how delivery aligns with dayparting strategies
Compare performance across hours and dates
Supply Breakdown
The Supply Breakdown section provides a quick view of the top supply sources driving Impressions for the selected reporting scope.
The charts display the top 10 performers across:
Networks
Publishers
Deals
Channels
Apps
Hover over a chart segment to view the supply source and number of Impressions served. Use this section to quickly identify which publishers, Deals, networks, channels, and Apps are contributing the greatest share of delivery.
Transparency (% reported)
The Transparency section shows how consistently key inventory identifiers are reported for the selected Impressions.
Transparency is displayed for identifiers including:
Series
Title
Network
Channel
Full IP
For each identifier, the chart shows:
Percentage of Impressions where the value was reported
Number of unique values reported
Total number of Impressions associated with the category
Use this section to understand the level of metadata available from the inventory being purchased and identify areas where reporting may be limited.
Completion Events
The Completion Events chart shows how Video and Audio Impressions progress through the major playback milestones:
The chart hover displays the following values for each playback milestone:
Completion Rate: The percentage of Eligible Impressions that reached the selected playback milestone.
Eligible Impressions: Impressions eligible to be measured for playback completion events.
Completed Impressions: Eligible Impressions that reached the selected playback milestone.
These values are available for Start, Q1 (25%), Q2 (50%), Q3 (75%), and Complete (100%).
Use the chart to compare the number of Impressions reaching each playback milestone and evaluate overall Video and Audio completion performance. A drop between milestones can help identify where users stop playback before the Creative reaches completion
Inventory
The Inventory section includes a chart and table for analyzing Campaign performance across inventory sources.
The chart can be grouped by:
Site Domain
Exchange
Publisher
Series
Title
Genre
Available chart metrics include:
Total Cost
Revenue
Total Cost CPM
CTR
The bar chart displays performance for the selected category and metric. Hover over a bar to view the Category Name, Total Impressions, and Total Cost.
Inventory Table
The table provides the underlying inventory performance data and includes Impressions along with the available inventory metrics.
Use the Show dropdown to control the number of results displayed in the chart: 5, 10, 25, 50, or 100.
To export the data, select the Download icon to the right of the search bar. The table will be exported as a CSV file.
Select the three-line menu in the upper-right corner of the table to choose which columns are displayed and customize the data included in your view.
Available columns include:
Category: Displays the selected inventory grouping, such as Site Domain, Exchange, Publisher, Series, Title, or Genre.
Imps: The total number of Impressions served.
Clicks: The total number of clicks.
Total Cost: The total cost attributed to the inventory.
Revenue: The total amount billed to the Advertiser for Impressions served through the selected inventory source, calculated as Total Cost plus the Advertiser Margin.
Total Cost CPM: The total cost per thousand Impressions.
CTR: The click-through rate, calculated as Clicks divided by Impressions.
Creatives
The Creatives section includes a chart and table for comparing Campaign performance by Creative.
The chart displays performance for each Creative based on the selected metric, making it easier to identify which Creative assets are generating the strongest delivery and performance. Hover over a bar to view additional details for the selected Creative.
Creatives Table
The table provides detailed performance metrics for each Creative included in the Campaign.
Use the Show dropdown to control the number of Creatives displayed in the chart.
Use the Search bar to locate a specific Creative by name or ID. Select the Download icon to export the table as a CSV file.
Available metrics include:
Creative ID: The unique ID assigned to the Creative.
Name: The name of the Creative.
Imps: The total number of Impressions served by the Creative.
Total Cost: The total cost attributed to the Creative.
Clicks: The total number of clicks attributed to the Creative.
Revenue: The total amount billed to the Advertiser for Impressions served by the Creative, calculated as Total Cost plus the Advertiser Margin.
Total Cost CPM: The total cost per thousand Impressions.
CTR: The click-through rate, calculated as Clicks divided by Impressions.
Completion Rate: The percentage of eligible Impressions that reached completion.
Device Type
The Device Type section includes a chart and table for comparing performance across device types based on the selected Advertiser, Campaign, Lines, and Reporting Interval.
The chart displays Total Impressions alongside the selected performance metric. Use the metric dropdown to compare Impressions against:
Total Cost
Revenue
Total Cost CPM
CTR
The left Y-axis displays Impressions, while the right Y-axis displays the selected metric, making it easier to compare delivery and performance across device types.
Device Type Table
The table provides detailed performance metrics for each device type.
Select the Download icon to export the table as a CSV file. Use the three-line menu in the upper-right corner of the table to choose which columns are displayed and customize the view.
Available columns include:
Device Type: The name of the device type.
Imps: The total number of Impressions served by the device type.
Clicks: The total number of clicks attributed to the device type.
Total Cost: The total cost attributed to the device type.
Revenue: The total amount billed to the Advertiser for Impressions served on the device type, calculated as Total Cost plus the Advertiser Margin.
Total Cost CPM: The total cost per thousand Impressions.
CTR: The click-through rate, calculated as Clicks divided by Impressions.
Network
The Network section includes a chart and table for comparing performance across networks based on the selected Advertiser, Campaign, Lines, and Reporting Interval.
The chart displays Total Impressions alongside the selected performance metric. Use the metric dropdown to compare Impressions against:
Total Cost
Revenue
Total Cost CPM
CTR
The left Y-axis displays Impressions, while the right Y-axis displays the selected metric, making it easier to compare delivery and performance across networks.
Network Table
The table provides detailed performance metrics for each network.
Select the Download icon to export the table as a CSV file. Use the three-line menu in the upper-right corner of the table to choose which columns are displayed and customize the view.
Available columns include:
Network: The name of the network.
Imps: The total number of Impressions served by the network.
Clicks: The total number of clicks attributed to the network.
Total Cost: The total cost attributed to the network.
Revenue: The total amount billed to the Advertiser for Impressions served through the network, calculated as Total Cost plus the Advertiser Margin.
Total Cost CPM: The total cost per thousand Impressions.
CTR: The click-through rate, calculated as Clicks divided by Impressions.
Deal
The Deal section includes a chart and table for comparing performance across Deals based on the selected Advertiser, Campaign, Lines, and Reporting Interval.
The chart displays Total Impressions alongside the selected performance metric. Use the metric dropdown to compare Impressions against:
Total Cost
Revenue
Total Cost CPM
CTR
Transparency Score
The left Y-axis displays Impressions, while the right Y-axis displays the selected metric, making it easier to compare delivery and performance across Deals.
Deal Table
The table provides detailed performance metrics for each Deal.
Select the Download icon to export the table as a CSV file. Use the three-line menu in the upper-right corner of the table to choose which columns are displayed and customize the view.
Available columns include:
Deal: The name of the Deal.
Imps: The total number of Impressions served through the Deal.
Clicks: The total number of clicks attributed to the Deal.
Total Cost: The total cost attributed to the Deal.
Revenue: The total amount billed to the Advertiser for Impressions served through the Deal, calculated as Total Cost plus the Advertiser Margin.
Total Cost CPM: The total cost per thousand Impressions.
CTR: The click-through rate, calculated as Clicks divided by Impressions.
Transparency Score: The score indicating the level of inventory transparency associated with the Deal.
Channel
The Channel section includes a chart and table for comparing performance across channels based on the selected Advertiser, Campaign, Lines, and Reporting Interval.
The chart displays Total Impressions alongside the selected performance metric. Use the metric dropdown to compare Impressions against:
Total Cost
Revenue
Total Cost CPM
CTR
The left Y-axis displays Impressions, while the right Y-axis displays the selected metric, making it easier to compare delivery and performance across channels.
Channel Table
The table provides detailed performance metrics for each Channel.
Select the Download icon to export the table as a CSV file. Use the three-line menu in the upper-right corner of the table to choose which columns are displayed and customize the view.
Available columns include:
Channel: The name of the Channel.
Imps: The total number of Impressions served through the Channel.
Clicks: The total number of clicks attributed to the Channel.
Total Cost: The total cost attributed to the Channel.
Revenue: The total amount billed to the Advertiser for Impressions served through the Channel, calculated as Total Cost plus the Advertiser Margin.
Total Cost CPM: The total cost per thousand Impressions.
CTR: The click-through rate, calculated as Clicks divided by Impressions.
App
The App section includes a chart and table for comparing performance across Apps based on the selected Advertiser, Campaign, Lines, and Reporting Interval.
The chart displays Total Impressions alongside the selected performance metric. Use the metric dropdown to compare Impressions against:
Total Cost
Revenue
Total Cost CPM
Transparency Score
Completion Rate
The left Y-axis displays Impressions, while the right Y-axis displays the selected metric, making it easier to compare delivery and performance across Apps.
App Table
The table provides detailed performance metrics for each App.
Select the Download icon to export the table as a CSV file. Use the three-line menu in the upper-right corner of the table to choose which columns are displayed and customize the view.
Available columns include:
App Bundle ID: The App Bundle ID passed in the bid request.
App Name: The name of the App associated with the inventory.
Imps: The total number of Impressions served through the App.
Clicks: The total number of clicks attributed to the App.
Total Cost: The total cost attributed to the App.
Revenue: The total amount billed to the Advertiser for Impressions served through the App, calculated as Total Cost plus the Advertiser Margin.
Total Cost CPM: The total cost per thousand Impressions.
CTR: The click-through rate, calculated as Clicks divided by Impressions.
Foot Traffic
The Foot Traffic section provides performance and validation details for each configured Location.
Available metrics include:
Location ID: The unique identifier assigned to the Location.
Location Name: The name assigned to the Location.
Type: The Location type, such as Address.
Active Status: Indicates whether the Location is Active or Inactive.
Validation Status: Indicates whether the Location is Valid or Invalid.
Attributed Visitors: The number of users who were served an Ad from the Campaign and subsequently visited the Location during the selected Reporting Interval.
Average Daily Visitors: The average number of total visitors recorded at the Location per day during the selected Reporting Interval. This metric can help confirm that the Location is receiving visitor activity. If no visitors are recorded, review the Location setup or contact your Account Manager or the Help Center for assistance.
Select the Download icon next to the search bar to export the table as a CSV file.
Geo
The Geo section includes an interactive map and table for analyzing where Impressions were served geographically.
Use the Geo filter in the lower-right corner of the map to group performance by:
Country
Region
DMA
ZIP Code
The selected Geo filter updates both the map and the table below it.
Map View
Use the map view controls to toggle between:
Heatmap: The default view. Displays the concentration of served Impressions geographically. Select a state to display ZIP Code boundaries within that state.
Boundaries: Displays state or region boundaries, with each area shaded based on Impression volume. Select a state to display ZIP Code boundaries within that state.
Below the map view controls, the following message is displayed: Click a State to See ZIP Codes
Geo Table
The Geo Table displays performance metrics based on the geographic level selected in the Geo dropdown. Available geographic groupings include Country, Region, DMA, and ZIP Code.
Use the Search bar to locate a specific geographic value. Select the Download icon to export the table as a CSV file.
Page Size: Adjust the number of rows displayed on each page.
Total Items: Displays the total number of geographic values included in the current view.
Page: Displays the current page and total number of available pages.
Columns: Select the three-line menu to choose which columns are displayed in the table.
Available columns include:
Country / Region / DMA / ZIP Code: Displays the geographic value based on the selected Geo filter.
Imps: The total number of Impressions served in the geographic area.
Clicks: The total number of clicks attributed to the geographic area.
Total Cost: The total cost attributed to Impressions served in the geographic area.
Revenue: The total amount billed to the Advertiser for Impressions served in the geographic area, calculated as Total Cost plus the Advertiser Margin.
Total Cost CPM: The total cost per thousand Impressions.
CTR: The click-through rate, calculated as Clicks divided by Impressions.
Completion Rate: The percentage of eligible Impressions that reached completion.
