Foot Traffic Attribution is a conversion tracking feature powered by OnSpot, enabling advertisers to measure how many users were served an ad through Pontiac and then visited a tracked commercial location. This is achieved by leveraging Mobile Advertising IDs and GPS data from mobile devices.

How It Works

• Mobile Attribution: OnSpot registers users who were served your ad and whose mobile device was later detected at the tracked location.
• CTV Household Extension: For CTV campaigns, household extension technology links TVs, desktops, and laptops to mobile devices using IP addresses, allowing mobile GPS data to attribute visits from the same household.
• Currently only available in the United States.
• Each Line Item can track up to 200 locations.

Setup & Availability

• Availability: Foot Traffic Reporting is currently available only in the United States.
• Tracking Limits: Each Line Item can track up to 200 locations.
• Setup in Pontiac:
  1. Enable Foot Traffic Attribution by checking the ‘Enable Foot Traffic’ box when setting up a Line Item.
  2. Under the ‘Foot Traffic Reporting’ section, click ‘Add Location’ to specify the locations to track.
     • See the following documentation for more detail on the methods of adding locations: Line Foot Traffic Reporting
     • Pricing: A $4.00 fee is added to CTV Line Items with Foot Traffic enabled.
• Download Report:
  1. Navigate to the Reporting tab and open the Foot Traffic Studies section.
  2. Find the desired date and click the associated Download or Download All buttons to retrieve the report.
     • Foot Traffic Reports will generate daily with a 5 day delay. For example, if the report for visits that occurred on the 1/15 the report will generate on 1/20.

The following metrics are included in the report:

• Date: The specific date for which the data is recorded.
• Line ID: The unique identifier assigned to the Line.
• Line Name: The name of the Line associated with the Campaign.
• Campaign ID: The unique identifier assigned to the Campaign.
• Campaign Name: The name of the Campaign associated with the Line.
• Location ID: Unique identifier assigned to the Location.
• Location Name: The name assigned to the Location.
• Daily Visitors: The number of total visitors recorded at this location on the report’s date. This is used to indicate if the address entered is correct and tracking visitors. If 0 visitors are seen at this location, there may be an issue. Contact your Account Manager for more information or for assistance with locations displaying 0 visitors.
• Attributed Visitors: The number of users who were served an ad from this Campaign and subsequently visited this location on the report’s date.