Reach/Frequency Report

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Reach/Frequency Report

The Reach/Frequency Report provides insight into the number of unique users or devices reached by selected Advertisers, Campaigns, and Lines during the Reporting Interval.

The report includes:

  • Unique Device IDs (IFAs)
  • Unique IP Addresses
  • Unique Cookies IDs
  • Impressions Served

Use these values to estimate average Frequency for each identifier type: Frequency = Impressions Served ÷ Unique Identifier Count

For example, if a Campaign served 100,000 Impressions across 25,000 unique Device IDs, the estimated Device ID Frequency would be 4 Impressions per Device ID.

Because Device IDs, IP Addresses, and Cookie IDs use different methods to identify users or devices, each may produce a different Reach and Frequency estimate.

Create a Reach/Frequency Report

  1. Navigate to Reporting > Custom Reporting.
  2. Select New Custom Report.
  3. Select Reach/Frequency Report as the Type.
  4. Select the applicable Advertisers, Campaigns, and Lines.
  5. Select the Start Date and End Date.
  6. Configure the applicable report settings and Dimensions.
  7. Select Save.
  8. Once the report has processed, select Download next to the report name.
    • If Schedule Automated Report is enabled, the report will also be delivered using the configured delivery method.

Report Settings

  • Name: Enter a name for the report.
  • Schedule Automated Report: Enable this option to generate and deliver the report automatically on a recurring schedule. See Scheduled Reports for setup details.
  • Advertiser ID: Select the Advertisers to include. By default, all Advertisers are included.
  • Campaign ID: Select the Campaigns to include. By default, all Campaigns under the selected Advertisers are included.
  • Line ID: Select the Lines to include. By default, all Lines under the selected Advertisers and Campaigns are included.
  • Start Date: Select the beginning of the Reporting Interval.
  • End Date: Select the end of the Reporting Interval.
  • Type: Select Reach/Frequency Report.
  • Time Zone: Select the time zone used to generate the report.
  • Dimensions: Select how Reach/Frequency data is grouped in the report.

Dimensions

Available Dimensions include:

  • Advertiser ID: The unique Pontiac ID assigned to the Advertiser.
  • Advertiser Name: The name of the Advertiser.
  • Campaign ID: The unique Pontiac ID assigned to the Campaign.
  • Campaign Name: The name of the Campaign.
  • Line ID: The unique Pontiac ID assigned to the Line.
  • Line Name: The name of the Line.

Metrics

  • Unique Device IDs (IFAs): The number of unique advertising device identifiers associated with served Impressions, when available.
  • Unique IP Addresses: The number of unique IP addresses associated with served Impressions.
  • Unique Cookie IDs: The number of unique Cookie identifiers associated with served Impressions, when available.
  • Impressions Served: The total number of Impressions served for the applicable row.