Log Level Reporting

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Log Level Reporting

Overview

Log level reporting provides advertisers with detailed bid request data for purchased inventory, with IP addresses and IFAs encrypted for privacy. Reports are delivered daily in UTC for the previous day’s activity. The user time zone offset is included in these reports and can be utilized to adjust the report time zone if needed. To receive log level reports, you must have either an AWS or Google Cloud account and have a scheduled report configured for delivery to s3 or Google Storage. Additionally, certain bid request fields contain numerical values that correspond to specific descriptions. The tables below provide mappings for device type, geo type, video protocol, and livestream values.

Device Type

ValueDescription
1Mobile/Tablet
2Personal Computer
3Connected TV
4Phone
5Tablet
6Connected Device
7Set Top Box

Geo Type

ValueDescription
1GPS/Location Services
2IP Address
3User Provided (e.g. Registration data)

Video Protocol

ValueDescription
1VAST 1.0
2VAST 2.0
3VAST 3.0
4VAST 1.0 Wrapper
5VAST 2.0 Wrapper
6VAST 3.0 Wrapper
7VAST 4.0
8VAST 4.0 Wrapper
9DAAST 1.0
10DAAST 1.0 Wrapper

Livestream

ValueDescription
0Non-live Content
1Live Content

Download the CTV log level report schema for a full list of available fields.

ctv-log-level-report-schemaDownload

Create a Log Level Report:

  1. Navigate to the Reporting tab and open the Custom Reporting dropdown section.
  2. Click ‘New Custom Report’.
  3. Select ‘Log Level’ as the Type.
  4. Fill out the required report details.
  5. Click ‘Save’.
  6. To receive log level reports you must have either an AWS or Google Cloud account and have a scheduled report configured for delivery to s3 or Google Storage.

Below are the customizations available when creating the report:

  • Name: Enter a title for your report.
  • Schedule Automated Report: Choose this option to have the report sent to you on regular intervals. See the section for setup details Scheduled Reports
  • Advertiser ID: Select the Advertiser IDs that you would like to include in your report. By default, all Advertisers are included.
  • Campaign ID: Select the Campaign IDs that you would like to include in your report. By default, all Campaigns under the selected Advertisers are included.
  • Line ID: Select the Line IDs that you would like to include in your report. By default, all Lines under the selected Advertisers and Campaigns are included.
  • Type: Choose the type of report. See each section for more details on report types.
    • Custom Report
    • IP Conversion Pixel: Path to Conversion
    • IP Conversion Pixel: Page Visits
    • IP Conversion Pixel: Conversion Rate
    • Log Level Report
    • Reach/Frequency Report.
  • Columns: Categorical values (dimensions) and quantitative values (metrics).

Below are the column customizations available when creating the report:

  • Exchange
  • Auction ID
  • Impression ID
  • Impression Tag ID
  • Impression Bid Floor
  • Impression Bid Floor Currency
  • Advertiser ID
  • Advertiser Code
  • Campaign ID
  • Campaign Code
  • Line ID
  • Line Code
  • Creative ID
  • Bid Price Millicents
  • Win Price Millicents
  • Impression Timestamp
  • Source FD
  • Source Pchain
  • Creative Type
  • Creative Categories
  • Creative Duration
  • Creative Domain
  • Width
  • Height
  • Video Placement
  • Video Start Delay
  • Video Protocols
  • Device Type
  • Device Connection Type
  • Device IFA
  • Device Make
  • Device Model
  • Geo Country
  • Geo Region
  • Geo Zip
  • Geo Metro
  • Geo Latitude
  • Geo Longitude
  • UTC Offset
  • Geo Type
  • Geo IP Service
  • IP Address Truncated
  • IP Address Hashed
  • IP Address Hashed Std
  • Device Language
  • Operating System
  • OS Version
  • Hardware Version
  • Auction Type
  • BCAT
  • Currency
  • User Agent
  • Browser
  • Site Domain
  • App Bundle
  • App ID
  • App Domain
  • App Name
  • App Category
  • App Store URL
  • Content ID
  • Content Livestream
  • Content Content
  • Content Length
  • Content Genre
  • Content Episode
  • Content Season
  • Content Title
  • Content Series
  • Content URL
  • Content Category
  • Content Network
  • Content Channel
  • Content Content Rating
  • Content Producer Name
  • Publisher ID
  • Publisher Name
  • Publisher Domain
  • Private Auction
  • Deal ID
  • Deal At
  • Deal Bid Floor
  • Deal Bid Floor Currency
  • Data Cost
  • Revenue
  • Total Cost
  • Fees
  • Chrome Conversion
  • Conversion Pixel ID
  • Site Page
  • Foot Traffic Fee
  • Data Comm
  • Art Fee
  • Contextual Fee
  • DCM Hosting Fee
  • CC Fee
  • Chalice Fee
  • Advertiser Name
  • Campaign Name
  • Line Name
  • Creative Name