Log Level Reporting provides Impression-level data for purchased inventory, including auction, Creative, device, geographic, inventory, content, Deal, cost, and event information.

Log Level Reports must be configured as Scheduled Reports and delivered to either:

• AWS S3
• Google Cloud Storage

The Scheduled Report Time Zone determines the reporting window and delivery time. The Time Zone defaults to UTC.

See Scheduled Reports for delivery configuration details.

Create a Log Level Report

1. Navigate to Reporting > Custom Reporting.
2. Select New Custom Report.
3. Select Log Level Report as the Type.
4. Enable Schedule Automated Report.
5. Open the Scheduled Reports tab.
6. Configure the Report Frequency, Reporting Interval, Delivery Time, and Time Zone.
7. Select either AWS S3 or Google Cloud Storage as the delivery method.
8. Configure and verify the selected storage destination.
   • See Scheduled Reports for AWS S3 and Google Cloud Storage setup examples.
9. Select Save.

IAB Field Value Mappings

Certain bid request fields return numeric values that correspond to standardized descriptions. The tables below provide mappings for Device Type, Device Connection Type, Geo Type, Video Placement, Video Start Delay, Video Protocol, and Livestream.

See the OpenRTB Specifications for additional information about bid request and bid response fields. For bcat, refer to the IAB content category list.

Device Type

Value	Description
1	Mobile/Tablet
2	Personal Computer
3	Connected TV
4	Phone
5	Tablet
6	Connected Device
7	Set Top Box

Device Connection Type

Value	Description
0	Unknown
1	Ethernet
2	WIFI
3	Cellular Network – Unknown Generation
4	Cellular Network – 2G
5	Cellular Network – 3G
6	Cellular Network – 4G

Geo Type

Value	Description
1	GPS/Location Services
2	IP Address
3	User Provided (e.g. Registration data)

Video Placement

Value	Description
1	In-Stream
2	In-Banner
3	In-Article
4	In-Feed
5	Interstitial/Slider/Floating

Video Start Delay

Value	Description
> 0	Mid-Roll (Value indicates start delay in second)
0	Pre-Roll
-1	Generic Mid-Roll
-2	Generic Post-Roll

Video Protocol

Value	Description
1	VAST 1.0
2	VAST 2.0
3	VAST 3.0
4	VAST 1.0 Wrapper
5	VAST 2.0 Wrapper
6	VAST 3.0 Wrapper
7	VAST 4.0
8	VAST 4.0 Wrapper
9	DAAST 1.0
10	DAAST 1.0 Wrapper

Livestream

Value	Description
0	Non-live Content
1	Live Content

Available Fields

Select the fields to include in the Log Level Report. Values reflect the Impression, bid request, auction, and associated Pontiac records for purchased inventory.

Auction & Impression

• Exchange: The SSP or Exchange through which the auction was processed.
• Auction Id: The unique identifier associated with the auction.
• Impression Id: The Impression identifier within the bid request.
• Impression Tag Id: The tag identifier associated with the Impression opportunity.
• Impression Bid Floor: The minimum bid price specified for the Impression opportunity.
• Impression Bid Floor Currency: The currency associated with the Impression Bid Floor.
• Bid Price Millicents: The bid price submitted for the Impression, represented in millicents.
• Win Price Millicents: The price associated with winning the Impression, represented in millicents.
• Bid Timestamp: The timestamp when the bid was submitted.
• Win Timestamp: The timestamp associated with the auction win.
• Impression Timestamp: The timestamp when the Impression was recorded.
• Source FD: Indicates the entity responsible for the final Impression sale decision, where 0 = Exchange and 1 = upstream source.
• Source Pchain: The payment ID chain associated with the inventory request, when provided.
• Auction Type: The auction type associated with the request.
• BCAT: The blocked IAB content categories provided by the publisher.
• Currency: The currency associated with the transaction.
• Private Auction: Indicates whether the auction was private, where 1 = Private Auction and 0 = Open Auction.

Advertiser, Campaign, Line & Creative

• Advertiser Id: The unique Pontiac ID assigned to the Advertiser.
• Advertiser Code: The custom code associated with the Advertiser, when configured.
• Advertiser Name: The name of the Advertiser.
• Campaign Id: The unique Pontiac ID assigned to the Campaign.
• Campaign Code: The custom code associated with the Campaign, when configured.
• Campaign Name: The name of the Campaign.
• Line Id: The unique Pontiac ID assigned to the Line.
• Line Code: The custom code associated with the Line, when configured.
• Line Name: The name of the Line.
• Creative Id: The unique Pontiac ID assigned to the Creative.
• Creative Name: The name of the Creative.
• Creative Type: The Creative type, such as Display, Video, or Audio.
• Creative Categories: The IAB categories associated with the Creative.
• Creative Duration: The duration of the Creative, when applicable.
• Creative Domain: The domain associated with the advertised brand.
• Width: The Creative width in pixels.
• Height: The Creative height in pixels.

Video

• Video Placement: The numeric placement type associated with the Video inventory.
• Video Start Delay: Indicates when the Video Creative begins relative to the content.
• Video Protocols: The VAST or DAAST protocol value associated with the request.

Device

• Device Type: The numeric device type associated with the Impression.
• Device Connection Type: The numeric connection type associated with the device.
• Device IFA: The privacy-protected advertising identifier associated with the device, when available.
• Device Make: The manufacturer or brand of the device.
• Device Model: The model of the device.
• Device Language: The language setting provided by the device.
• Operating System: The operating system associated with the device.
• OS Version: The operating system version.
• Hardware Version: The hardware version provided by the device.
• User Agent: The User Agent provided with the inventory request.
• Browser: The browser associated with the device or request.

Geography

• Geo Country: The country code associated with the Impression, such as US.
• Geo Region: The region or state code associated with the Impression.
• Geo Zip: The ZIP or postal code associated with the Impression.
• Geo Metro: The metropolitan/DMA code associated with the Impression, when provided.
• Geo Latitude: The latitude associated with the geographic location.
• Geo Longitude: The longitude associated with the geographic location.
• UTC Offset: The user time zone offset provided with the bid request, when available.
• Geo Type: The numeric value indicating how the geographic location was determined.
• Geo IP Service: The service used to determine geographic information from the IP address, when provided.
• IP Address Hashed: A hashed version of the IP address for privacy.
• IP Address Hashed Std: A standardized hashed version of the IP address for privacy.

Site & App

• Site Domain: The website domain associated with the inventory.
• Site Page: The specific webpage associated with the inventory, when provided.
• App Bundle: The App Bundle ID associated with the inventory.
• App Id: The App identifier provided with the request.
• App Domain: The domain associated with the App.
• App Name: The App name provided with the inventory request.
• App Category: The IAB category or categories associated with the App.
• App Store URL: The URL of the App’s store listing, when provided.

Content

• Content Id: The identifier associated with the content.
• Content Livestream: Indicates whether the content is Live, where 1 = Live and 0 = Non-Live.
• Content Context: Additional context associated with the content, when provided.
• Content Length: The length of the content in seconds.
• Content Genre: The genre associated with the content.
• Content Episode: The episode identifier or number.
• Content Season: The season associated with episodic content.
• Content Title: The title of the content.
• Content Series: The series associated with the content.
• Content URL: The URL associated with the content, when provided.
• Content Category: The IAB category or categories associated with the content.
• Content Network: The network associated with the content.
• Content Channel: The channel associated with the content.
• Content Content Rating: The content rating provided with the inventory request.
• Content Producer Name: The producer or creator associated with the content.

Publisher

• Publisher Id: The publisher identifier provided with the inventory.
• Publisher Name: The publisher name provided with the inventory.
• Publisher Domain: The domain associated with the publisher.

Deal

• Deal Id: The Deal ID provided with the private auction.
• Deal At: The numeric auction type specified for the Deal.
• Deal Bid Floor: The bid floor associated with the Deal.
• Deal Bid Floor Currency: The currency associated with the Deal Bid Floor.

Cost & Fees

• Data Cost: The cost attributed to third party data used for targeting.
• Revenue: The total amount billed to the Advertiser for the Impression, calculated as Total Cost plus the Advertiser Margin.
• Total Cost: The Total Cost associated with the Impression.
• Fees: The applicable fees associated with the Impression.
• Foot Traffic Fee: The fee attributed to Foot Traffic measurement.
• Data Comm: The commission associated with data use.
• Art Fee: The fee attributed to ART audience usage.
• Contextual Fee: The fee attributed to Contextual targeting.
• Creative Hosting Fee: The fee attributed to Creative hosting and serving.
• CC Fee: The fee attributed to credit card processing, when applicable.
• Chalice Fee: The fee attributed to Chalice.

Click & Completion Events

Because Log Level Reporting is Impression-level, these event fields indicate whether the event occurred for the Impression represented by the row:

• Clicks: Indicates whether a click was recorded, where 1 = event occurred and 0 = event did not occur.
• Starts: Indicates whether playback reached the Start milestone, where 1 = event occurred and 0 = event did not occur.
• 25% Complete: Indicates whether playback reached 25% completion, where 1 = event occurred and 0 = event did not occur.
• 50% Complete: Indicates whether playback reached 50% completion, where 1 = event occurred and 0 = event did not occur.
• 75% Complete: Indicates whether playback reached 75% completion, where 1 = event occurred and 0 = event did not occur.
• Completions: Indicates whether playback reached 100% completion, where 1 = event occurred and 0 = event did not occur.

Download the CTV log level report schema for a full list of available fields.