The Custom Report allows users to build a downloadable CSV using selected Dimensions and Metrics to analyze Campaign performance at the desired level of detail.

Dimensions determine how report data is grouped, while Metrics determine the performance values included in the report.

Create a Custom Report

1. Navigate to Reporting > Custom Reporting.
2. Select New Custom Report.
3. Select Custom Report as the Type.
4. Configure the report settings, Dimensions, and Metrics.
5. Select Save.
6. Once the report has processed, expand the Custom Reporting section and select Download next to the report name.
   • If Schedule Automated Report is enabled, the report will also be delivered using the configured delivery method.

Report Settings

Configure the following when creating a Custom Report:

• Name: Enter a name for the report.
• Schedule Automated Report: Enable this option to generate and deliver the report automatically on a recurring schedule. See Scheduled Reports for setup details.
• Advertiser ID: Select the Advertisers to include. By default, all Advertisers are included.
• Campaign ID: Select the Campaigns to include. By default, all Campaigns under the selected Advertisers are included.
• Line ID: Select the Lines to include. By default, all Lines under the selected Advertisers and Campaigns are included.
• Start Date: Select the beginning of the Reporting Interval.
• End Date: Select the end of the Reporting Interval.
• Type: Select Custom Report.
• Time Zone: Select the time zone used to generate the report, such as Seat Time Zone, User Time Zone, UTC, or another supported time zone.
• Dimensions: Select the categorical fields used to group and segment report data.
• Metrics: Select the quantitative performance values included in the report.

Dimensions

Available Dimensions include:

• Date: The date associated with the reported activity based on the selected report Time Zone. Selecting Date produces both Date (yyyyMMdd) and Date (M/d/yyyy) in the report output, such as 20260903 and 9/3/2026.
• Advertiser Id: The unique numeric Pontiac ID assigned to the Advertiser.
• Advertiser Name: The name of the Advertiser.
• Advertiser Code: The custom code associated with the Advertiser, when configured.
• Campaign Id: The unique numeric Pontiac ID assigned to the Campaign.
• Campaign Name: The name of the Campaign.
• Campaign Code: The custom code associated with the Campaign, when configured.
• Line Id: The unique numeric Pontiac ID assigned to the Line.
• Line Name: The name of the Line.
• Line Code: The custom code associated with the Line, when configured.
• Creative Id: The unique numeric Pontiac ID assigned to the Creative.
• Creative Name: The name of the Creative.
• Creative Size: The dimensions of the Creative in pixels, such as 1920x1080.
• Region/State Code: The region or state code associated with where the Impression was served, such as HI for Hawaii.
• Region/State Name: The full name of the region or state where the Impression was served, such as Hawaii.
• Country Code: The two-character country code associated with where the Impression was served, such as US.
• Country Name: The full country name associated with where the Impression was served, such as United States.
• DMA Code: The three-digit Designated Market Area (DMA) code associated with where the Impression was served, such as 744.
• DMA Name: The name of the Designated Market Area associated with where the Impression was served, such as Honolulu HI.
• Zip Code: The ZIP or postal code associated with where the Impression was served, such as 96706.
• Browser: The browser value associated with the Impression, when available, such as safari.
• Operating System: The operating system associated with the device, such as roku os or tizen.
• Site Domain: The website domain associated with the inventory, when provided. This field may be blank for App inventory.
• Exchange: The Exchange or SSP through which the inventory was purchased, such as magnite or index for example.
• Impression Tag Id: The impression tag identifier provided with the inventory request. Values may be numeric or alphanumeric.
• App Domain: The domain associated with the App inventory, when provided, such as samsungtvplus.com.
• App Bundle: The App Bundle ID associated with the inventory. Values may be numeric or alphanumeric.
• App Name: The App name provided with the inventory request.
• Publisher Name: The publisher name provided with the inventory, when available.
• Device Type: The numeric device type value associated with the Impression. For example, 3 represents Connected TV and 7 represents Set Top Box in the sample output.
• Device Make: The device manufacturer or brand provided with the Impression, such as roku or samsung.
• Device Model: The device model provided with the Impression, such as digital video player or tizen tv.
• Deal Id: The Deal ID associated with the inventory transaction, as provided in the bid request. This ID is not Pontiac’s internal numeric Deal ID.
• Deal Name: The Pontiac Deal name associated with the Deal ID.
• Content Genre: The content genre provided with the inventory request, such as entertainment, sports, or news.
• Content Episode: The episode value provided with the content metadata, when available.
• Content Title: The content title provided with the inventory request, when available.
• Content Series: The content series value provided with the inventory request, when available.
• Content Channel: The content channel value provided with the inventory request, when available.
• Content Network: The content network value provided with the inventory request, when available.
• Hour: The hour in which the reported activity occurred, based on the selected report Time Zone. Values are returned using a 24-hour clock.
• Device Type Name: The human-readable device type associated with the numeric Device Type value, such as connectedTv or setTopBox.
• Inventory Type: The inventory environment associated with the Impression, such as app.
• Multi Field: A combined content metadata field that returns an available content value.
• Auction Type: The numeric auction type associated with the bid request. For example, 1 represents a first-price auction.

Metrics

Available Metrics include:

• Impressions: The total number of Impressions served.
• Media cost: The cost of the purchased media before DSP fees are applied.
• Total cost: The total cost of the purchased media including applicable DSP fees.
• Revenue: The total amount billed to the Advertiser, calculated as Total Cost plus the Advertiser Margin.
• Media cost CPM: The Media Cost per thousand Impressions, calculated as Media Cost divided by Impressions multiplied by 1,000.
• Total cost CPM: The Total Cost per thousand Impressions, calculated as Total Cost divided by Impressions multiplied by 1,000.
• Revenue CPM: The Revenue per thousand Impressions, calculated as Revenue divided by Impressions multiplied by 1,000.
• Profit: The difference between Revenue and Total Cost.
• Starts: The number of eligible playback events that reached the Start milestone.
• 25% Complete: The number of eligible playback events that reached 25% completion.
• 50% Complete: The number of eligible playback events that reached 50% completion.
• 75% Complete: The number of eligible playback events that reached 75% completion.
• Completions: The number of eligible playback events that reached 100% completion.
• Clicks: The total number of clicks recorded.
• Data Costs: The cost attributed to third party segments used for targeting, when applicable.
• Art Fee: The fee attributed to the use of ART audiences, when applicable.
• Creative Hosting Fee: The portion of spend attributed to Creative hosting and serving, when applicable.
• CC Fee: The fee attributed to credit card processing, when applicable.
• Foot Traffic Fee: The fee attributed to Foot Traffic measurement, when applicable.
• Contextual Fee: The fee attributed to Contextual targeting, when applicable.
• Chalice Fee: The fee attributed to the use of Chalice, when applicable.
• Platform Fee: The portion of spend retained by the platform as margin.