Custom Report

  1. Home
  2. CTV Documentation
  3. Reporting
  4. Custom Reporting
  5. Custom Report

Custom Report

Overview

Custom reporting allows you to customize all the dimensions and metrics you wish to evaluate, providing an exportable csv with all the data from your campaigns.

Create a Standard Custom Report:

  1. Navigate to the Reporting Tab and open the Custom Reporting dropdown section.
  2. Click ‘New Custom Report’.
  3. Select ‘Custom Report’ as the Type.
  4. Fill out the required report details.
  5. Click ‘Save’.
  6. Expand the Custom Reporting dropdown section and click the ‘Download’ button associated with the name of your custom report.
    • If Scheduled Automated Reports were selected, the report will be accessible via your chosen delivery method.

Below are the customizations available when creating the report:

  • Name: Enter a title for your report.
  • Schedule Automated Report: Choose this option to have the report sent to you on regular intervals. See the section for setup details Scheduled Reports
  • Advertiser ID: Select the Advertiser IDs that you would like to include in your report. By default, all Advertisers are included.
  • Campaign ID: Select the Campaign IDs that you would like to include in your report. By default, all Campaigns under the selected Advertisers are included.
  • Line ID: Select the Line IDs that you would like to include in your report. By default, all Lines under the selected Advertisers and Campaigns are included.
  • Start Date: Define the start date for the report interval.
  • End Date: Define the end date for the report interval.
  • Type: Choose the type of report. See each section for more details on report types.
    • Custom Report
    • IP Conversion Pixel: Path to Conversion
    • IP Conversion Pixel: Page Visits
    • IP Conversion Pixel: Conversion Rate
    • Log Level Report
    • Reach/Frequency Report.
  • Timezone: Select the timezone that the report will generate, such as Seat Time Zone, User Time Zone, UTC, etc.
  • Dimensions: Categorical values that define how data is grouped and segmented in reports, such as Campaign Name, Advertiser, and Exchange.
  • Metrics: Quantitative values that measure performance, such as impressions, clicks, conversions, spend, and CTR.

Dimensions:

  • Date
  • Advertiser ID
  • Advertiser Name
  • Advertiser Code
  • Campaign ID
  • Campaign Name
  • Campaign Code
  • Line ID
  • Line Name
  • Line Code
  • Creative ID
  • Creative Name
  • Creative Size
  • Region/State Code
  • Region/State Name
  • Country Code
  • Country Name
  • DMA Code
  • DMA Name
  • Zip Code
  • Browser
  • Operating System
  • Site Domain
  • Exchange
  • App Domain
  • App Bundle
  • App Name
  • Publisher Name
  • Device Type
  • Device Model
  • Deal ID
  • Deal Name
  • Content Genre
  • Content Episode
  • Content Title
  • Content Series
  • Content Channel
  • Content Network
  • Hour
  • Device Type Name
  • Inventory Type
  • Multi Field

Metrics:

  • Impressions
  • Media Cost
  • Total Cost
  • Revenue
  • Media Cost CPM
  • Total Cost CPM
  • Revenue CPM
  • Profit
  • Video Starts
  • 25% Video Complete
  • 50% Video Complete
  • 75% Video Complete
  • Video Completions
  • Video Clicks
  • Chrome Conversions
  • Data Costs
  • Art Fee
  • DCM Hosting Fee
  • CC Fee
  • Foot Traffic Fee
  • Contextual Fee
  • Chalice Fee