Custom Reporting allows users to build downloadable reports using selected Advertisers, Campaigns, Lines, Dimensions, Metrics, and a Reporting Interval.

Unlike Standard Reporting, Custom Reporting allows users to choose the specific fields included in the output, making it useful for deeper analysis, custom data exports, conversion reporting, log-level data, and reach/frequency analysis.

Custom Reports can be generated on demand or scheduled for automatic delivery where supported.

Custom Report Types

Available report types include:

• Custom Report: Build a performance report using selected Dimensions and Metrics.
• IP Conversion Pixel: Path to Conversion: Analyze the Impression activity associated with IP-based conversions.
• Cookie: Path to Conversion: Analyze the Impression activity associated with Cookie-based conversions.
• IP Conversion Pixel: Page Visits: Review visits recorded by an IP Conversion Pixel.
• IP Conversion Pixel: Conversion Rate: Compare Impressions and conversions to evaluate conversion performance.
• Log Level Report: Export detailed Impression-level and bid request data for purchased inventory.
• Reach/Frequency Report: Review unique reach across supported identifiers and estimate frequency.

Report Limitations

Custom Reports are subject to a maximum number of returnable rows: 10,000,000 rows, depending on the delivery method and report type selected. If a report exceeds the supported limit, a warning will appear indicating that the results are incomplete.

If a report exceeds the limit:

• Reduce the Reporting Interval.
• Select fewer Dimensions.
• Split the data into multiple reports.
• Contact your Account Manager for additional assistance.

Custom Reporting Time Zone

The Time Zone selected on the Custom Report determines how report activity is grouped by Date and Hour.

Available options may include Seat Time Zone, User Time Zone, UTC, and other supported time zones.

• UTC: Use UTC when reconciling report totals with Pontiac billing, as billing activity is calculated in UTC.
• Seat Time Zone: Groups report activity according to the Seat Time Zone configured under Admin > Seat Settings > Preferences.
• User Time Zone: Uses the user time zone offset passed in the bid request to assign each Impression to the local time where it was served. If the user time zone offset is unavailable, the Impression defaults to UTC.

The selected Time Zone affects how Date and Hour values are represented in the report.

Scheduled Report Time Zone & Delivery

Scheduled Reports allow users to configure the Delivery Time and Time Zone used for each scheduled delivery.

When creating or editing a Scheduled Report, these settings appear below the Reporting Interval:

• Delivery Time: Select the time the scheduled report should be generated and delivered.
• Time Zone: Select the time zone used to define both the reporting period and delivery time.

The selected Time Zone determines the start and end of the reporting day or month so the report contains the complete reporting period for that time zone before it is generated and delivered.

The Scheduled Report Time Zone defaults to UTC. User Time Zone is not available in the Scheduled Report Time Zone dropdown. Instead, select the specific time zone that best aligns with the Campaigns included in the report.

For example, if a report is configured to deliver at 1:00 AM Pacific Time, the report will include the complete prior Pacific calendar day through 11:59 PM PT before it is generated and delivered.

Seat Time Zone

The Seat Time Zone can be configured under Admin > Seat Settings > Preferences.

This setting affects metrics displayed in the Advertiser views, as well as applicable reporting views.

The Seat Time Zone does not control:

• Billing activity: Account balance activity and billing transactions are calculated in UTC.
• Campaign and Line pacing: Pacing and Dayparts use the time zone configured for the applicable Campaign in the Setup section.

All account balance activity is displayed and billed in UTC.

Report Status

When a report fails or returns incomplete results, hover over the Status to view additional information about the issue.

Common status messages include:

• Report exceeds maximum rows: The report exceeds the maximum returnable number of rows and contains incomplete results. Reduce the Reporting Interval or use more restrictive parameters.
• Report failed to process: Contact your Account Manager or reach out through the Help Center for assistance.
• Report timeframe too large: Reduce the Reporting Interval and run the report again.

Custom Reports can be automatically delivered by Email, FTP, AWS S3, or Google Cloud Storage on a recurring schedule.

To schedule a report:

1. Create or edit a Custom Report.
2. Select Schedule Automated Report in the Report Setup.

3. Open the Scheduled Reports tab.

4. Configure the Report Frequency, Reporting Interval, Delivery Time, Time Zone, and delivery method.
5. Select Save.

Configure the following settings:

• Report Frequency: Determines how often the report is generated.
  • Daily: Generates the report for the previous day.
  • Weekly: Generates the report on the configured weekly schedule.
  • Monthly: Generates the report once per month.
  • Custom:
    • Set a specific day frequency. For example, every 2 days.
    • Set a specific week frequency on a specific day. For example, every 2 weeks on Monday.
    • Set a specific Reporting Interval for Yesterday, Last 7 days, Last 30 days, Month to Date, Previous Month, Custom Last __ Days
• Reporting Interval: Determines the period of data included in each report. Yesterday, Last 7 days, Last 30 days, Month to Date, Previous Month, Custom Last __ Days
• Delivery Time: Select the time the report should be generated and delivered.
• Time Zone: Select the time zone used to define both the reporting period and Delivery Time.
  • The Time Zone defaults to UTC.
  • User Time Zone is not available for Scheduled Reports Time Zone. Select the specific time zone that best aligns with the Campaigns included in the report.
  • The selected Time Zone defines the start and end of the reporting day or month, ensuring the applicable reporting period is complete before the report is generated and delivered.
  • For example, if a Daily report is configured for delivery at 1:00 AM Pacific Time, the report will include the complete prior Pacific calendar day through 11:59 PM PT before it is generated and delivered.
• Deliver Methods: Choose delivery method by selecting the checkbox for each.
  • Email
    • Enter the email addresses that should receive the report. Separate multiple addresses with commas.
  • FTP
  • Enter the required FTP connection information:
    • FTP Server
    • FTP Path
    • FTP Port
    • FTP Username
      FTP Password
  • AWS S3
  • To deliver the report to an AWS S3 bucket, configure the following:
    • Bucket: Enter the name of the S3 bucket. Do not include the s3:// prefix.
    • Path: Enter the location and filename where the report should be saved.
      • Use %dateInt% to include the report date in YYYYMMDD format.
      • For example: output-path/Pontiac-reports-%dateInt%.csv
      • Including %dateInt% in recurring report filenames prevents the previous report from being overwritten.
    • View Security Policy: Displays the security policy required for Pontiac to deliver files to the configured bucket.
    • Verify: Validates the configured bucket and permissions.
  • Google Cloud Storage
  • To deliver the report to Google Cloud Storage, configure the following:
    • Bucket: Enter the name of the Google Cloud Storage bucket. Do not include the gs:// prefix.
    • Path: Enter the location and filename where the report should be saved.
      • Use %dateInt% to include the report date in YYYYMMDD format and prevent recurring files from being overwritten.
    • Credentials: Enter the valid JSON credentials required for delivery.

AWS S3 Setup Example

Once the Bucket and Path are entered in Pontiac:

• Select View Security Policy and copy the provided JSON policy.
• Open the applicable bucket in AWS S3.
• Navigate to the Permissions tab.
• Scroll to Bucket Policy and select Edit.
• Add the Pontiac JSON security policy.
• Select Save.
• Return to Pontiac and select Verify to confirm the configuration.

Google Storage Example

The Custom Report allows users to build a downloadable CSV using selected Dimensions and Metrics to analyze Campaign performance at the desired level of detail.

Dimensions determine how report data is grouped, while Metrics determine the performance values included in the report.

Create a Custom Report

1. Navigate to Reporting > Custom Reporting.
2. Select New Custom Report.
3. Select Custom Report as the Type.
4. Configure the report settings, Dimensions, and Metrics.
5. Select Save.
6. Once the report has processed, expand the Custom Reporting section and select Download next to the report name.
   • If Schedule Automated Report is enabled, the report will also be delivered using the configured delivery method.

Report Settings

Configure the following when creating a Custom Report:

• Name: Enter a name for the report.
• Schedule Automated Report: Enable this option to generate and deliver the report automatically on a recurring schedule. See Scheduled Reports for setup details.
• Advertiser ID: Select the Advertisers to include. By default, all Advertisers are included.
• Campaign ID: Select the Campaigns to include. By default, all Campaigns under the selected Advertisers are included.
• Line ID: Select the Lines to include. By default, all Lines under the selected Advertisers and Campaigns are included.
• Start Date: Select the beginning of the Reporting Interval.
• End Date: Select the end of the Reporting Interval.
• Type: Select Custom Report.
• Time Zone: Select the time zone used to generate the report, such as Seat Time Zone, User Time Zone, UTC, or another supported time zone.
• Dimensions: Select the categorical fields used to group and segment report data.
• Metrics: Select the quantitative performance values included in the report.

Dimensions

Available Dimensions include:

• Date: The date associated with the reported activity based on the selected report Time Zone. Selecting Date produces both Date (yyyyMMdd) and Date (M/d/yyyy) in the report output, such as 20260903 and 9/3/2026.
• Advertiser Id: The unique numeric Pontiac ID assigned to the Advertiser.
• Advertiser Name: The name of the Advertiser.
• Advertiser Code: The custom code associated with the Advertiser, when configured.
• Campaign Id: The unique numeric Pontiac ID assigned to the Campaign.
• Campaign Name: The name of the Campaign.
• Campaign Code: The custom code associated with the Campaign, when configured.
• Line Id: The unique numeric Pontiac ID assigned to the Line.
• Line Name: The name of the Line.
• Line Code: The custom code associated with the Line, when configured.
• Creative Id: The unique numeric Pontiac ID assigned to the Creative.
• Creative Name: The name of the Creative.
• Creative Size: The dimensions of the Creative in pixels, such as 1920x1080.
• Region/State Code: The region or state code associated with where the Impression was served, such as HI for Hawaii.
• Region/State Name: The full name of the region or state where the Impression was served, such as Hawaii.
• Country Code: The two-character country code associated with where the Impression was served, such as US.
• Country Name: The full country name associated with where the Impression was served, such as United States.
• DMA Code: The three-digit Designated Market Area (DMA) code associated with where the Impression was served, such as 744.
• DMA Name: The name of the Designated Market Area associated with where the Impression was served, such as Honolulu HI.
• Zip Code: The ZIP or postal code associated with where the Impression was served, such as 96706.
• Browser: The browser value associated with the Impression, when available, such as safari.
• Operating System: The operating system associated with the device, such as roku os or tizen.
• Site Domain: The website domain associated with the inventory, when provided. This field may be blank for App inventory.
• Exchange: The Exchange or SSP through which the inventory was purchased, such as magnite or index for example.
• Impression Tag Id: The impression tag identifier provided with the inventory request. Values may be numeric or alphanumeric.
• App Domain: The domain associated with the App inventory, when provided, such as samsungtvplus.com.
• App Bundle: The App Bundle ID associated with the inventory. Values may be numeric or alphanumeric.
• App Name: The App name provided with the inventory request.
• Publisher Name: The publisher name provided with the inventory, when available.
• Device Type: The numeric device type value associated with the Impression. For example, 3 represents Connected TV and 7 represents Set Top Box in the sample output.
• Device Make: The device manufacturer or brand provided with the Impression, such as roku or samsung.
• Device Model: The device model provided with the Impression, such as digital video player or tizen tv.
• Deal Id: The Deal ID associated with the inventory transaction, as provided in the bid request. This ID is not Pontiac’s internal numeric Deal ID.
• Deal Name: The Pontiac Deal name associated with the Deal ID.
• Content Genre: The content genre provided with the inventory request, such as entertainment, sports, or news.
• Content Episode: The episode value provided with the content metadata, when available.
• Content Title: The content title provided with the inventory request, when available.
• Content Series: The content series value provided with the inventory request, when available.
• Content Channel: The content channel value provided with the inventory request, when available.
• Content Network: The content network value provided with the inventory request, when available.
• Hour: The hour in which the reported activity occurred, based on the selected report Time Zone. Values are returned using a 24-hour clock.
• Device Type Name: The human-readable device type associated with the numeric Device Type value, such as connectedTv or setTopBox.
• Inventory Type: The inventory environment associated with the Impression, such as app.
• Multi Field: A combined content metadata field that returns an available content value.
• Auction Type: The numeric auction type associated with the bid request. For example, 1 represents a first-price auction.

Metrics

Available Metrics include:

• Impressions: The total number of Impressions served.
• Media cost: The cost of the purchased media before DSP fees are applied.
• Total cost: The total cost of the purchased media including applicable DSP fees.
• Revenue: The total amount billed to the Advertiser, calculated as Total Cost plus the Advertiser Margin.
• Media cost CPM: The Media Cost per thousand Impressions, calculated as Media Cost divided by Impressions multiplied by 1,000.
• Total cost CPM: The Total Cost per thousand Impressions, calculated as Total Cost divided by Impressions multiplied by 1,000.
• Revenue CPM: The Revenue per thousand Impressions, calculated as Revenue divided by Impressions multiplied by 1,000.
• Profit: The difference between Revenue and Total Cost.
• Starts: The number of eligible playback events that reached the Start milestone.
• 25% Complete: The number of eligible playback events that reached 25% completion.
• 50% Complete: The number of eligible playback events that reached 50% completion.
• 75% Complete: The number of eligible playback events that reached 75% completion.
• Completions: The number of eligible playback events that reached 100% completion.
• Clicks: The total number of clicks recorded.
• Data Costs: The cost attributed to third party segments used for targeting, when applicable.
• Art Fee: The fee attributed to the use of ART audiences, when applicable.
• Creative Hosting Fee: The portion of spend attributed to Creative hosting and serving, when applicable.
• CC Fee: The fee attributed to credit card processing, when applicable.
• Foot Traffic Fee: The fee attributed to Foot Traffic measurement, when applicable.
• Contextual Fee: The fee attributed to Contextual targeting, when applicable.
• Chalice Fee: The fee attributed to the use of Chalice, when applicable.
• Platform Fee: The portion of spend retained by the platform as margin.

There are two Path to Conversion report types available:

• IP Conversion Pixel: Path to Conversion
• Cookie: Path to Conversion

The Path to Conversion report shows the Impression activity associated with users who later completed an IP- or Cookie-based conversion. It provides the sequence from an attributed Impression through the recorded conversion, allowing users to analyze the media, Creative, inventory, and other attributes associated with conversion activity.

Key time fields include:

• Impression Time: The date and time the attributed Impression was served.
  • The total number of ‘imp_times’ shows how many impressions were served to users who then converted, corresponding to the ‘Attributed Imps’ field in the IP Conversion Pixel metrics under the Advertiser.
• Conversion Time: The date and time the associated conversion was recorded.
  • The total number of unique ‘conv_times’ represents the total number of conversions or visits driven by the campaign, corresponding to the ‘Total Convs’ field in the IP Conversion Pixel metrics under the Advertiser.

Multiple Impressions may be associated with the same conversion. The report can therefore be used to evaluate the sequence of Impressions that occurred before a conversion and the fractional attribution assigned to each Impression.

Lookback Window

• The Lookback Window determines how far before each conversion Pontiac searches for eligible Impressions to include in the conversion path.
• By default, Path to Conversion reports use a 30-day lookback window. Enter a custom Lookback Window when needed.
• For assistance with a longer Lookback Window, contact your Account Manager or reach out through the Help Center.

Create a Path to Conversion Report

1. Navigate to Reporting > Custom Reporting.
2. Select New Custom Report.
3. Select either:
   1. IP Conversion Pixel: Path to Conversion, or
   2. Cookie: Path to Conversion
4. Select the applicable Advertisers, Campaigns, Lines, and Pixels.
5. Select the Start Date and End Date.
6. Configure the applicable report settings, Dimensions, and Metrics.
7. Select Save.
8. Once the report has processed, select Download next to the report name.
   • If Scheduled Automated Reports were selected, the report will be delivered via your chosen delivery method.
   • Select Run Now to generate a current report and deliver it using the configured delivery method.

Report Settings

• Name: Enter a name for the report.
• Schedule Automated Report: Enable this option to generate and deliver the report automatically on a recurring schedule. See Scheduled Reports for setup details.
• Advertiser ID: Select the Advertisers to include. By default, all Advertisers are included.
• Campaign ID: Select the Campaigns to include. By default, all Campaigns under the selected Advertisers are included.
• Line ID: Select the Lines to include. By default, all Lines under the selected Advertisers and Campaigns are included.
• Pixel ID: Select the Pixels to include. By default, all applicable Pixels are included.
• Start Date: Select the beginning of the Reporting Interval.
• End Date: Select the end of the Reporting Interval.
• Type: Select the applicable Path to Conversion report type.
• Time Zone: Select the time zone used to generate the report.
• Lookback Window: Select how far before each conversion Pontiac should look for eligible attributed Impressions.
• Match on User Agent: When enabled, conversion matching also considers the User Agent. This may be useful for OLV or Display Campaigns where the Impression and conversion are expected to occur on the same device.
• Dimensions: Select the categorical fields used to describe and group the conversion path.
• Metrics: Select the quantitative values included in the report.

Dimensions

Available Dimensions include:

• Pixel ID: The unique Pontiac ID assigned to the Pixel associated with the conversion.
• Pixel Name: The name of the Pixel associated with the conversion.
• Conversion Time: The date and time the conversion was recorded.
• Impression Time: The date and time the attributed Impression was served.
• IP Address Truncated: A truncated version of the IP address associated with the activity.
• IP Address Hashed: A hashed version of the IP address associated with the activity for privacy.
• Home or Business: The residential or business classification associated with the IP address, when available.
• Zip Code: The ZIP or postal code associated with the activity.
• Site Domain: The website domain associated with the attributed Impression, when provided.
• Exchange: The Exchange or SSP through which the attributed Impression was purchased.
• Region/State Code: The region or state code associated with the activity, such as OR or NY.
• User ID: The user identifier associated with the conversion path, when available.
• Advertiser ID: The unique Pontiac ID assigned to the Advertiser.
• Advertiser Name: The name of the Advertiser.
• Line ID: The unique Pontiac ID assigned to the Line associated with the attributed Impression.
• Line Name: The name of the Line associated with the attributed Impression.
• Device Type: The numeric device type value associated with the attributed Impression.
• Creative ID: The unique Pontiac ID assigned to the Creative associated with the attributed Impression.
• Creative Name: The name of the Creative associated with the attributed Impression.
• App Domain: The domain associated with the App inventory, when provided.
• App Bundle: The App Bundle ID associated with the attributed Impression.
• App Name: The name of the App associated with the attributed Impression.
• Order ID: The order or transaction identifier passed to the Pixel. This field is populated only when an Order ID value is dynamically passed with the Pixel request.
• Order Value: The order or conversion value passed to the Pixel. This field is populated only when an Order Value is dynamically passed with the Pixel request.
• Deal Name: The name of the Deal associated with the attributed Impression, when applicable.
• Publisher Name: The publisher name associated with the attributed Impression, when available.
• Content Network: The content network provided with the attributed Impression, when available.
• Content Channel: The content channel provided with the attributed Impression, when available.
• Content Series: The content series provided with the attributed Impression, when available.
• Content Title: The content title provided with the attributed Impression, when available.
• Content Genre: The content genre provided with the attributed Impression, when available.
• Custom Variable 1: The value dynamically passed to the Pixel using var1, when provided.
• Custom Variable 2: The value dynamically passed to the Pixel using var2, when provided.
• Custom Variable 3: The value dynamically passed to the Pixel using var3, when provided.
• Custom Variable 4: The value dynamically passed to the Pixel using var4, when provided.
• Other Parameters: Additional parameter values associated with the Pixel request, when available.
• Consumer ID: The Consumer ID dynamically passed to the Pixel, when provided.
• Campaign ID: The unique Pontiac ID assigned to the Campaign associated with the attributed Impression.
• Campaign Name: The name of the Campaign associated with the attributed Impression.
• Conversion Date: The calendar date on which the conversion was recorded.
• Impression Date: The calendar date on which the attributed Impression was served.
• Operating System: The operating system associated with the device on which the attributed Impression was served.
• Browser: The browser associated with the device on which the attributed Impression was served.
• User Agent: The User Agent associated with the device or browser, when available.
• Device Type Name: The human-readable name associated with the Device Type.
• Inventory Type: The inventory environment associated with the attributed Impression.
• Conversion Id: The identifier associated with the recorded conversion event.
• Click: Indicates whether the attributed Impression was associated with a click event.
  • 1: A click was associated with the attributed Impression.
  • 0: No click was associated with the attributed Impression.

Pixel Query String Parameters

The following fields are populated from optional query string parameters passed when the Pixel fires. These values must be dynamically populated by the website, tag manager, or other Pixel implementation and will only appear in reporting when they are included in the Pixel request.

• Order ID: The order or transaction identifier associated with the conversion, when provided.
• Order Value: The order or conversion value associated with the conversion, when provided.
• Custom Variable 1–4: Custom values associated with the conversion, when provided.
• Consumer ID: The customer identifier associated with the conversion, when provided.

See Pixel Query String Parameters for implementation details.

Metrics

Available Metrics include:

• Fractional Attribution: The portion of a conversion credited to the Attributed Impression represented by the row. Conversion credit is divided evenly across all Impressions associated with that conversion.
  • For example, if a conversion has 9 attributed Impressions, each Impression receives approximately 0.111 Fractional Attribution (1 ÷ 9).
  • A value of 0.021 indicates that the Impression received approximately 1/48 of the conversion credit.
  • When Fractional Attribution is summed across all Impressions associated with the same conversion, the total should equal approximately 1.
• Fractional Conversion: The portion of an attributed Impression assigned to the conversion represented by the row. If the same Impression is associated with multiple conversions, the Impression is divided evenly across those conversions.
  • 1 indicates that the Impression is associated with one conversion.
  • 0.5 indicates that the Impression is associated with two conversions.
  • 0.333 indicates approximately three conversions.
  • 0.25 indicates four conversions.
  • 0.2 indicates five conversions.
• Attributed Impressions: The number of attributed Impressions represented by the row. Because the Path to Conversion report is Impression-level, this value is typically 1 per row. Summing this column across the report provides the total number of Impressions attributed to conversions.
• Total Cost: The Total Cost associated with the attributed Impression represented by the row.

The IP Conversion Pixel: Page Visits report provides page visit activity recorded by selected IP Conversion Pixels.

Unlike the Path to Conversion report, Page Visits is not dependent on an attributed Impression or specific Line. Each row represents a visit recorded when the selected Pixel fired, regardless of whether the visitor was previously served an Ad.

This report can be used to analyze site activity, visitor location, Pixel-specific values, and optional conversion or custom data passed when the Pixel fires.

Create an IP Conversion Pixel: Page Visits Report

1. Navigate to Reporting > Custom Reporting.
2. Select New Custom Report.
3. Select IP Conversion Pixel: Page Visits as the Type.
4. Select the Start Date and End Date.
5. Select Save.
6. Once the report has processed, select Download next to the report name.
   • If Schedule Automated Report is enabled, the report will also be delivered using the configured delivery method.

Report Settings

• Name: Enter a name for the report.
• Schedule Automated Report: Enable this option to generate and deliver the report automatically on a recurring schedule. See Scheduled Reports for setup details.
• Advertiser ID: Select the Advertisers to include. By default, all Advertisers are included.
• Pixel ID: Select the Pixels to include. By default, all applicable Pixels are included.
• Start Date: Select the beginning of the Reporting Interval.
• End Date: Select the end of the Reporting Interval.
• Type: Select IP Conversion Pixel: Page Visits.
• Time Zone: Select the time zone used to generate the report.
• Dimensions: Select the fields to include in the report.

Dimensions

Available Dimensions include:

• Pixel ID: The unique Pontiac ID assigned to the IP Conversion Pixel that recorded the page visit.
• Pixel Name: The name of the IP Conversion Pixel that recorded the page visit.
• Conversion Time: The date and time the Pixel fired and the page visit was recorded.
• IP Address Hashed: A hashed version of the visitor’s IP address used for privacy-preserving reporting.
• Home Or Business: Indicates whether the IP address is classified as residential or business, when available.
• Zip Code: The ZIP or postal code associated with the visitor.
• Region/State Code: The region or state code associated with the visitor, such as OR or NY.
• Advertiser Id: The unique Pontiac ID assigned to the Advertiser associated with the Pixel.
• Date: The calendar date on which the page visit was recorded, based on the selected report Time Zone.
• Custom Variable 1: A custom value associated with the page visit, when provided.
• Custom Variable 2: A custom value associated with the page visit, when provided.
• Custom Variable 3: A custom value associated with the page visit, when provided.
• Custom Variable 4: A custom value associated with the page visit, when provided.
• Other Parameters: Additional query string parameter values captured when the Pixel fires, when available.
• Order ID: The order or transaction identifier associated with the page visit, when provided.
• Order Value: The order or conversion value associated with the page visit, when provided.
• Consumer Id: The customer identifier associated with the page visit, when provided.
• Referrer Url: The URL of the page or source that referred the visitor to the page where the Pixel fired, when available.

Pixel Query String Parameters

The following fields are populated from optional query string parameters passed when the Pixel fires. These values must be dynamically populated by the website, tag manager, or other Pixel implementation and will only appear in reporting when included in the Pixel request.

• Order ID: Populated using the ORDER_ID query string parameter.
• Order Value: Populated using the ORDER_AMOUNT query string parameter.
• Custom Variable 1: Populated using the VAR1 query string parameter.
• Custom Variable 2: Populated using the VAR2 query string parameter.
• Custom Variable 3: Populated using the VAR3 query string parameter.
• Custom Variable 4: Populated using the VAR4 query string parameter.
• Consumer ID: Populated using the CONSUMER_ID query string parameter.

See Pixel Query String Parameters for implementation details.

The IP Conversion Pixel: Conversion Rate report measures conversion performance by comparing attributed conversions against Impressions over the selected Reporting Interval.

Conversion Rate is calculated as: Conversions ÷ Impressions

This report can be used to evaluate conversion performance over time and across selected Advertisers, Campaigns, and Lines.

Conversion Counting by Line

When the Line ID Dimension is included, conversions are reported at the Line level and are not de-duplicated across Lines. This behavior aligns with the conversion metrics displayed in the Pontiac UI.

For example, if a user is served an Ad from two different Lines within the same Campaign and later completes one conversion, that conversion may be attributed to both Lines. In this case:

• Line 1 records 1 conversion.
• Line 2 records 1 conversion.
• The Campaign level total across those Lines may therefore show 2 conversions.

To report unique conversions across an Advertiser or Campaign for the selected date or dates, generate the report without the Line ID Dimension.

For unique conversion analysis across a full Campaign flight, use the IP Conversion Pixel: Path to Conversion report and de-duplicate the hashed IP address across the applicable dates.

Lookback Window

• The Lookback Window determines how far before each conversion Pontiac searches for eligible Impressions to attribute to that conversion.
• By default, IP Conversion Pixel reports use a 30-day lookback window. Enter a custom Lookback Window when needed. For assistance with a longer Lookback Window, contact your Account Manager or reach out through the Help Center.

Create an IP Conversion Pixel: Conversion Rate Report

1. Navigate to Reporting > Custom Reporting.
2. Select New Custom Report.
3. Select IP Conversion Pixel: Conversion Rate as the Type.
4. Select the applicable Advertisers, Campaigns, Lines, and Pixels.
5. Select the Start Date and End Date.
6. Configure the applicable report settings and Dimensions.
7. Select Save.
8. Once the report has processed, select Download next to the report name.
   • If Schedule Automated Report is enabled, the report will also be delivered using the configured delivery method.

Report Settings

• Name: Enter a name for the report.
• Schedule Automated Report: Enable this option to generate and deliver the report automatically on a recurring schedule. See Scheduled Reports for setup details.
• Advertiser ID: Select the Advertisers to include. By default, all Advertisers are included.
• Campaign ID: Select the Campaigns to include. By default, all Campaigns under the selected Advertisers are included.
• Line ID: Select the Lines to include. By default, all Lines under the selected Advertisers and Campaigns are included.
• Pixel ID: Select the Pixels to include. By default, all applicable Pixels are included.
• Start Date: Select the beginning of the Reporting Interval.
• End Date: Select the end of the Reporting Interval.
• Type: Select IP Conversion Pixel: Conversion Rate.
• Time Zone: Select the time zone used to generate the report.
• Lookback Window: Select how far before each conversion Pontiac should look for eligible attributed Impressions.
• Dimensions: Select how conversion activity is grouped in the report. Available options include Line Id, Line Name, and Home Or Business.

Dimensions

Available Dimensions include:

• Line Id: The unique Pontiac ID assigned to the Line associated with the attributed conversion.
• Line Name: The name of the Line associated with the attributed conversion.
• Home Or Business: Indicates whether the IP address associated with the conversion is classified as residential or business, when available.

Log Level Reporting provides Impression-level data for purchased inventory, including auction, Creative, device, geographic, inventory, content, Deal, cost, and event information.

Log Level Reports must be configured as Scheduled Reports and delivered to either:

• AWS S3
• Google Cloud Storage

The Scheduled Report Time Zone determines the reporting window and delivery time. The Time Zone defaults to UTC.

See Scheduled Reports for delivery configuration details.

Create a Log Level Report

1. Navigate to Reporting > Custom Reporting.
2. Select New Custom Report.
3. Select Log Level Report as the Type.
4. Enable Schedule Automated Report.
5. Open the Scheduled Reports tab.
6. Configure the Report Frequency, Reporting Interval, Delivery Time, and Time Zone.
7. Select either AWS S3 or Google Cloud Storage as the delivery method.
8. Configure and verify the selected storage destination.
   • See Scheduled Reports for AWS S3 and Google Cloud Storage setup examples.
9. Select Save.

IAB Field Value Mappings

Certain bid request fields return numeric values that correspond to standardized descriptions. The tables below provide mappings for Device Type, Device Connection Type, Geo Type, Video Placement, Video Start Delay, Video Protocol, and Livestream.

See the OpenRTB Specifications for additional information about bid request and bid response fields. For bcat, refer to the IAB content category list.

Device Type

Device Connection Type

Geo Type

Video Placement

Video Start Delay

Video Protocol

Livestream

Available Fields

Select the fields to include in the Log Level Report. Values reflect the Impression, bid request, auction, and associated Pontiac records for purchased inventory.

Auction & Impression

• Exchange: The SSP or Exchange through which the auction was processed.
• Auction Id: The unique identifier associated with the auction.
• Impression Id: The Impression identifier within the bid request.
• Impression Tag Id: The tag identifier associated with the Impression opportunity.
• Impression Bid Floor: The minimum bid price specified for the Impression opportunity.
• Impression Bid Floor Currency: The currency associated with the Impression Bid Floor.
• Bid Price Millicents: The bid price submitted for the Impression, represented in millicents.
• Win Price Millicents: The price associated with winning the Impression, represented in millicents.
• Bid Timestamp: The timestamp when the bid was submitted.
• Win Timestamp: The timestamp associated with the auction win.
• Impression Timestamp: The timestamp when the Impression was recorded.
• Source FD: Indicates the entity responsible for the final Impression sale decision, where 0 = Exchange and 1 = upstream source.
• Source Pchain: The payment ID chain associated with the inventory request, when provided.
• Auction Type: The auction type associated with the request.
• BCAT: The blocked IAB content categories provided by the publisher.
• Currency: The currency associated with the transaction.
• Private Auction: Indicates whether the auction was private, where 1 = Private Auction and 0 = Open Auction.

Advertiser, Campaign, Line & Creative

• Advertiser Id: The unique Pontiac ID assigned to the Advertiser.
• Advertiser Code: The custom code associated with the Advertiser, when configured.
• Advertiser Name: The name of the Advertiser.
• Campaign Id: The unique Pontiac ID assigned to the Campaign.
• Campaign Code: The custom code associated with the Campaign, when configured.
• Campaign Name: The name of the Campaign.
• Line Id: The unique Pontiac ID assigned to the Line.
• Line Code: The custom code associated with the Line, when configured.
• Line Name: The name of the Line.
• Creative Id: The unique Pontiac ID assigned to the Creative.
• Creative Name: The name of the Creative.
• Creative Type: The Creative type, such as Display, Video, or Audio.
• Creative Categories: The IAB categories associated with the Creative.
• Creative Duration: The duration of the Creative, when applicable.
• Creative Domain: The domain associated with the advertised brand.
• Width: The Creative width in pixels.
• Height: The Creative height in pixels.

Video

• Video Placement: The numeric placement type associated with the Video inventory.
• Video Start Delay: Indicates when the Video Creative begins relative to the content.
• Video Protocols: The VAST or DAAST protocol value associated with the request.

Device

• Device Type: The numeric device type associated with the Impression.
• Device Connection Type: The numeric connection type associated with the device.
• Device IFA: The privacy-protected advertising identifier associated with the device, when available.
• Device Make: The manufacturer or brand of the device.
• Device Model: The model of the device.
• Device Language: The language setting provided by the device.
• Operating System: The operating system associated with the device.
• OS Version: The operating system version.
• Hardware Version: The hardware version provided by the device.
• User Agent: The User Agent provided with the inventory request.
• Browser: The browser associated with the device or request.

Geography

• Geo Country: The country code associated with the Impression, such as US.
• Geo Region: The region or state code associated with the Impression.
• Geo Zip: The ZIP or postal code associated with the Impression.
• Geo Metro: The metropolitan/DMA code associated with the Impression, when provided.
• Geo Latitude: The latitude associated with the geographic location.
• Geo Longitude: The longitude associated with the geographic location.
• UTC Offset: The user time zone offset provided with the bid request, when available.
• Geo Type: The numeric value indicating how the geographic location was determined.
• Geo IP Service: The service used to determine geographic information from the IP address, when provided.
• IP Address Hashed: A hashed version of the IP address for privacy.
• IP Address Hashed Std: A standardized hashed version of the IP address for privacy.

Site & App

• Site Domain: The website domain associated with the inventory.
• Site Page: The specific webpage associated with the inventory, when provided.
• App Bundle: The App Bundle ID associated with the inventory.
• App Id: The App identifier provided with the request.
• App Domain: The domain associated with the App.
• App Name: The App name provided with the inventory request.
• App Category: The IAB category or categories associated with the App.
• App Store URL: The URL of the App’s store listing, when provided.

Content

• Content Id: The identifier associated with the content.
• Content Livestream: Indicates whether the content is Live, where 1 = Live and 0 = Non-Live.
• Content Context: Additional context associated with the content, when provided.
• Content Length: The length of the content in seconds.
• Content Genre: The genre associated with the content.
• Content Episode: The episode identifier or number.
• Content Season: The season associated with episodic content.
• Content Title: The title of the content.
• Content Series: The series associated with the content.
• Content URL: The URL associated with the content, when provided.
• Content Category: The IAB category or categories associated with the content.
• Content Network: The network associated with the content.
• Content Channel: The channel associated with the content.
• Content Content Rating: The content rating provided with the inventory request.
• Content Producer Name: The producer or creator associated with the content.

Publisher

• Publisher Id: The publisher identifier provided with the inventory.
• Publisher Name: The publisher name provided with the inventory.
• Publisher Domain: The domain associated with the publisher.

Deal

• Deal Id: The Deal ID provided with the private auction.
• Deal At: The numeric auction type specified for the Deal.
• Deal Bid Floor: The bid floor associated with the Deal.
• Deal Bid Floor Currency: The currency associated with the Deal Bid Floor.

Cost & Fees

• Data Cost: The cost attributed to third party data used for targeting.
• Revenue: The total amount billed to the Advertiser for the Impression, calculated as Total Cost plus the Advertiser Margin.
• Total Cost: The Total Cost associated with the Impression.
• Fees: The applicable fees associated with the Impression.
• Foot Traffic Fee: The fee attributed to Foot Traffic measurement.
• Data Comm: The commission associated with data use.
• Art Fee: The fee attributed to ART audience usage.
• Contextual Fee: The fee attributed to Contextual targeting.
• Creative Hosting Fee: The fee attributed to Creative hosting and serving.
• CC Fee: The fee attributed to credit card processing, when applicable.
• Chalice Fee: The fee attributed to Chalice.

Click & Completion Events

Because Log Level Reporting is Impression-level, these event fields indicate whether the event occurred for the Impression represented by the row:

• Clicks: Indicates whether a click was recorded, where 1 = event occurred and 0 = event did not occur.
• Starts: Indicates whether playback reached the Start milestone, where 1 = event occurred and 0 = event did not occur.
• 25% Complete: Indicates whether playback reached 25% completion, where 1 = event occurred and 0 = event did not occur.
• 50% Complete: Indicates whether playback reached 50% completion, where 1 = event occurred and 0 = event did not occur.
• 75% Complete: Indicates whether playback reached 75% completion, where 1 = event occurred and 0 = event did not occur.
• Completions: Indicates whether playback reached 100% completion, where 1 = event occurred and 0 = event did not occur.

Download the CTV log level report schema for a full list of available fields.

The Reach/Frequency Report provides insight into the number of unique users or devices reached by selected Advertisers, Campaigns, and Lines during the Reporting Interval.

The report includes:

• Unique Device IDs (IFAs)
• Unique IP Addresses
• Unique Cookies IDs
• Impressions Served

Use these values to estimate average Frequency for each identifier type: Frequency = Impressions Served ÷ Unique Identifier Count

For example, if a Campaign served 100,000 Impressions across 25,000 unique Device IDs, the estimated Device ID Frequency would be 4 Impressions per Device ID.

Because Device IDs, IP Addresses, and Cookie IDs use different methods to identify users or devices, each may produce a different Reach and Frequency estimate.

Create a Reach/Frequency Report

1. Navigate to Reporting > Custom Reporting.
2. Select New Custom Report.
3. Select Reach/Frequency Report as the Type.
4. Select the applicable Advertisers, Campaigns, and Lines.
5. Select the Start Date and End Date.
6. Configure the applicable report settings and Dimensions.
7. Select Save.
8. Once the report has processed, select Download next to the report name.
   • If Schedule Automated Report is enabled, the report will also be delivered using the configured delivery method.

Report Settings

• Name: Enter a name for the report.
• Schedule Automated Report: Enable this option to generate and deliver the report automatically on a recurring schedule. See Scheduled Reports for setup details.
• Advertiser ID: Select the Advertisers to include. By default, all Advertisers are included.
• Campaign ID: Select the Campaigns to include. By default, all Campaigns under the selected Advertisers are included.
• Line ID: Select the Lines to include. By default, all Lines under the selected Advertisers and Campaigns are included.
• Start Date: Select the beginning of the Reporting Interval.
• End Date: Select the end of the Reporting Interval.
• Type: Select Reach/Frequency Report.
• Time Zone: Select the time zone used to generate the report.
• Dimensions: Select how Reach/Frequency data is grouped in the report.

Dimensions

Available Dimensions include:

• Advertiser ID: The unique Pontiac ID assigned to the Advertiser.
• Advertiser Name: The name of the Advertiser.
• Campaign ID: The unique Pontiac ID assigned to the Campaign.
• Campaign Name: The name of the Campaign.
• Line ID: The unique Pontiac ID assigned to the Line.
• Line Name: The name of the Line.

Metrics

• Unique Device IDs (IFAs): The number of unique advertising device identifiers associated with served Impressions, when available.
• Unique IP Addresses: The number of unique IP addresses associated with served Impressions.
• Unique Cookie IDs: The number of unique Cookie identifiers associated with served Impressions, when available.
• Impressions Served: The total number of Impressions served for the applicable row.