What is the Pontiac Assistant?

With great power comes great responsibility. – Stan Lee

The Pontiac Assistant brings Pontiac MCP capabilities directly into the Pontiac platform, allowing users to interact with the DSP using natural language without leaving the interface.

Instead of navigating through multiple screens, manually building reports, or searching for individual campaign settings, users can ask the Assistant questions or give it instructions directly within Pontiac.

The Assistant brings Pontiac’s automation, campaign management tools, reporting, and documentation together in one conversational interface. It can perform work in bulk, create and edit campaigns and lines, analyze performance, troubleshoot delivery, and guide you through campaign setup from scratch.

Use the Assistant deliberately. Be specific about what you want it to do and review the information it returns before relying on it.

Beta: The Pontiac Assistant is currently a beta feature. It can make real changes to your Pontiac account and live campaign configurations. Review proposed changes before confirming them and verify completed changes in the platform afterward.

Anything created through the Assistant is inactive by default and will not begin serving automatically. Editing an existing campaign or line also does not change its active status unless activation is explicitly requested.