Bulk Update: Increase the bid price by $1.00 on all active lines under Campaign 14142

Currently, the line has the following bid prices for the following 13 lines.

Example Response:

All 13 lines under campaign 14142 are currently active.

Here’s the current state and the new $1.00 increase:

Group A — currently $24.00 → new $25.00 (4 lines)

• 72751 CTV – Premium Endemic – Channels
• 72752 CTV – Premium Endemic – Series
• 72753 CTV – Premium Endemic – Networks
• 72754 CTV – Premium Endemic – Apps

Group B — currently $25.00 → new $26.00 (7 lines)

• 72755 CTV – Value Endemic – Channels
• 72756 CTV – Value Endemic – Networks
• 72757 CTV – Value Endemic – Apps
• 72758 CTV – Premium Reach – Channels
• 72759 CTV – Premium Reach – Series
• 72760 CTV – Premium Reach – Networks
• 72761 CTV – Premium Reach – Apps

Group C — currently $14.00 → new $15.00 (2 lines)

• 72762 CTV – RON Reach
• 72763 CTV – Open Exchange

Reminder: this bulk update will set all 13 lines to inactive as an enforced side effect of the MCP write — they will stop serving and you’ll need to reactivate them afterward in the Pontiac UI.

Shall I proceed with these three bulk updates?

User Response: Yes

Example Response:

All 13 bid price updates completed successfully:

• Lines 72751–72754: now $25.00 CPM
• Lines 72755–72761: now $26.00 CPM
• Lines 72762–72763: now $15.00 CPM

Result:

Refreshing the page, you can see that the bid prices did increase by $1.00.

Upload A Creative

Example Prompt: Upload this banner under advertiser id: 966

Example Response:

I can upload Pontiac_display_300x250.jpg as a first-party banner creative under advertiser 966 (lily_tests). A couple of things I need to confirm before creating it:

1. Name for the creative — I’ll suggest “Pontiac Display 300×250” unless you’d prefer something else.
2. Click-through URL — where should clicks on this banner land? (I’ll default to the advertiser’s site, https://pontiac.media, if you don’t have a specific landing page.)

Let me know, or just say “go ahead with defaults.”

Proceed with the upload and refresh the page to ensure the creative uploaded successfully! The creative will automatically go through Pontiac’s auditing system and once approved, is ready to begin serving impressions.

Start Exploring

Now that you’ve seen how the Pontiac Assistant works, start experimenting with your own prompts.

Ask questions, explore campaign performance, review setup, troubleshoot delivery, or try supported bulk updates. The more specific you are about what you want to accomplish, the more useful the Assistant can be.

A few ideas to try:

• “Show me all active campaigns.”
• “Which campaigns are under pacing?”
• “Summarize the setup for Campaign 14142.”
• “Why is this line not spending?”
• “What creatives are approved for this advertiser?”
• “Show me performance by exchange for the last 7 days.”
• “How does Primetime pacing work?”
• “Walk me through creating a new campaign.”

You can also ask follow-up questions and build on the same conversation rather than starting over.

Start simple, review the results, and keep exploring. The Pontiac Assistant is designed to help you spend less time navigating the platform and more time getting things done.