To create an IP Conversion Pixel, follow these steps:

1. Create or Open an Advertiser: Enter the Pontiac platform and either create a new Advertiser or open an existing one.
2. Create a New Pixel: Inside the Advertiser, click on the ‘New Pixel’ button and enter a name for the IP Conversion Pixel.
3. Create Custom Audience (Optional): Check the box if wanting to create an audience for retargeting or exclusion purposes.
   • Set Days to Live: Set the number of days to live. Typically 30, 60, 90 days is input here. The maximum is 180 days.
   • Note that users are only added to the audience if they visit the site after the pixel is placed.
4. Click Save: Save the changes.
5. Wait for Pixel to Generate: Wait for 30-60 seconds for the pixel to generate.
6. View the Pixel Code: After the pixel is created, click on the pixel name to view the generated code.
7. Place the Pixel on Your Website: Place the pixel code on your website. To track conversions from users who see your ad and later visit your website, you can place the pixel in the header to fire on all pages or place it on a specific page you want to measure.
8. Associate the Pixel with Campaign and Line Item: After placing the pixel, associate it with the appropriate Campaign and Line Item where you want to track conversions.

By following these steps, you can effectively track conversions and measure the success of your Campaigns.