Create an IP Conversion Pixel

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Create an IP Conversion Pixel

To create an IP Conversion Pixel, follow these steps:

  1. Navigate to the applicable Advertiser, or create a new Advertiser if needed.
  2. Select New Pixel.
  3. Enter a Name for the Pixel.
  4. Configure the optional Create Custom Audience setting:
    • Select Create Custom Audience to create a Pixel IP Audience from qualifying Pixel fires for future targeting or exclusion.
    • Days to Live: Determines how long each record remains active in the Audience. The default is 180 days. Common values are 30, 60, or 90 days, with a maximum of 180 days. Users are added to the Audience only from qualifying Pixel activity that occurs after Audience creation is enabled.
  5. Create Custom Audience (Optional): Check the box if wanting to create an audience for retargeting or exclusion purposes.
    • Set Days to Live: Set to 180 days by default. Set the number of days to live. Typically 30, 60, 90 days is input here. The maximum is 180 days.
    • Note that users are only added to the audience if they visit the site after the pixel is placed.
  6. Select Save.
  7. Allow approximately 30–60 seconds for the Pixel to generate.
  8. Open the newly created Pixel to view the generated Pixel URLs and additional configuration options.

  1. Configure any optional Query String Parameters:
    • Order ID: The unique order ID generated by your site.
    • Order Amount: The total order value associated with the Order ID.
    • Client IP: The visitor’s IP address captured by your site when the Pixel fires.
    • Consumer ID: A unique customer, lead, or visitor ID generated by your site.
    • GDPR Consent: The visitor’s consent string collected by your site.
    • GDPR: A flag (0 or 1) indicating whether GDPR applies to the visitor.
      1. For additional information, see GDPR Query String Macros.
    • Custom Variable 1: Adds var1=VAR1 to the Pixel URL and makes the value available as Custom Variable 1 in Custom Reporting. Additional values can be passed using var2, var3, and var4.
    • When query string parameters are included, work with your web developer to dynamically replace the placeholders with the appropriate values before the Pixel fires.
  2. Select the desired Pixel implementation:
    • Pixel URL Img: Recommended for most use cases. Image pixels are widely supported and work reliably across environments.
    • Pixel URL JS: Supports additional functionality and may be used when JavaScript-based tracking is required and supported.
  3. Implement the Pixel in the desired location:
    • Website Activity: Place the Pixel on the Advertiser’s website. It can be placed across the site, such as in the header, or on a specific page such as a product, checkout, or confirmation page depending on the activity you want to measure.
    • Creative Exposure: A Pontiac Pixel can also be added to a Creative as an Impression Tracker when Creative exposure tracking or Pixel IP Audience creation is desired.
  4. Associate the Pixel with the applicable Campaign or Line where conversion performance should be measured.