The Pacing tab provides a centralized view of Campaign and Line delivery across the current Seat. It allows users to compare budget, Spend, Impressions, and pacing performance across active and completed Campaigns.

Pacing metrics help identify Campaigns and Lines that may be underpacing, on pace, or overpacing so users can investigate delivery and make adjustments where needed.

The table includes both historical and current delivery metrics, including:

• Lifetime Budget and delivery
• Yesterday’s Budget and delivery
• Today’s Budget and delivery
• Lifetime, Yesterday, and Today Pacing
• Start and End Dates
• CPM, CTR, Conversions, and Remaining Days

For Master Seats with Sub Seats enabled, a separate Sub Seats > Pacing view provides the same core pacing information across associated Sub Seats.