The Pacing tab provides a centralized view of Campaign and Line delivery across the current Seat. It allows users to compare budget, Spend, Impressions, and pacing performance across active and completed Campaigns.
Pacing metrics help identify Campaigns and Lines that may be underpacing, on pace, or overpacing so users can investigate delivery and make adjustments where needed.
The table includes both historical and current delivery metrics, including:
Lifetime Budget and delivery
Yesterday’s Budget and delivery
Today’s Budget and delivery
Lifetime, Yesterday, and Today Pacing
Start and End Dates
CPM, CTR, Conversions, and Remaining Days
For Master Seats with Sub Seats enabled, a separate Sub Seats > Pacing view provides the same core pacing information across associated Sub Seats.
Campaign Pacing Tab
The Pacing tab provides a centralized view of Campaign pacing and delivery across the current Seat. Use this table to identify Campaigns that are underpacing, on pace, or overpacing and quickly review current and historical delivery.
Campaign and Line Pacing
Each Campaign row can be expanded to display the Lines contained within that Campaign. This allows users to review Campaign-level pacing and then drill down into Line-level delivery without leaving the Pacing tab.
Select the expand arrow next to a Campaign to display its associated Lines. The Line-level table includes pacing and delivery metrics such as Lifetime Pacing, Lifetime Budget, Lifetime Spend, Lifetime Impressions, Yesterday and Today delivery, and other available Line-level fields.
Use the expanded view to identify whether a Campaign pacing issue may be associated with a specific Line and select the applicable Line ID to navigate directly to the Line for further investigation or adjustments.
Table Filters
Use the filters above the table to narrow the Campaigns displayed:
In Range: Show only Campaigns with a flight that includes the current date.
Remaining Days: Filter Campaigns based on the number of days remaining in the flight. Available operators include:
Less Than
Less Than or Equal To
Equal To
Greater Than or Equal To
Greater Than
Lifetime Pacing: Filter Campaigns based on their Lifetime Pacing percentage. Available operators include:
Less Than
Less Than or Equal To
Equal To
Greater Than or Equal To
Greater Than
Enter a value after selecting an operator to identify Campaigns that meet the applicable Remaining Days or Lifetime Pacing criteria.
Use the Search bar to locate Campaigns by keyword or ID. Select the Download icon next to the Search bar to export the table as a CSV file.
Columns
Campaign Status: Indicates the current status of the Campaign.
Green indicates Active.
Red indicates Inactive.
A yellow warning icon indicates an issue that may prevent the Campaign from serving. Hover over the icon to view the warning.
Advertiser Status: Indicates the status of the Advertiser associated with the Campaign.
Green indicates Active.
Red indicates Inactive.
An Active Campaign under an Inactive Advertiser is not eligible to serve.
Campaign ID: The unique Pontiac ID assigned to the Campaign.
Campaign Name: The name of the Campaign.
Budget Type: Indicates whether Campaign delivery is budgeted by Spend or Impressions.
If the Campaign is budgeted by impressions, this metric will display the lifetime budget in impressions.
If the Campaign is budgeted by spend, this metric will display the lifetime budget in dollars with a $ sign.
Lifetime Pacing: Compares actual Campaign delivery through yesterday with the delivery expected based on the Campaign flight dates and Lifetime Budget. This metric updates daily and does not include today’s delivery.
A Lifetime Pacing value near 100% indicates that delivery is aligned with expected pacing.
As a general reference, 90%–110% indicates that the Campaign is near expected pacing.
Lifetime Budget: The total Campaign budget for the full flight.
For an Impression-budgeted Campaign, the value is displayed in Impressions.
For a Spend-budgeted Campaign, the value is displayed in dollars.
Lifetime Spend: The total Campaign spend to date. This metric is updated hourly.
Lifetime Imps: The total number of Impressions served to date. This metric is updated hourly.
Yesterday Budget: The Campaign’s Daily Budget for the previous day.
For an Impression-budgeted Campaign, the value is displayed in Impressions.
For a Spend-budgeted Campaign, the value is displayed in dollars.
Yesterday Spend: The total amount spent during the previous day.
Yesterday Imps: The total number of Impressions served during the previous day.
Yesterday Pacing: Indicates whether the Campaign is pacing to deliver its remaining budget if delivery continues at the rate observed yesterday.
Delivery is evaluated using Spend or Impressions based on the Campaign’s Budget Type.
Start Date: The Campaign Start Date.
End Date: The Campaign End Date.
CPM: The Campaign’s Lifetime Cost per thousand Impressions through yesterday.
CTR: The Campaign’s Lifetime click-through rate through yesterday, calculated as Clicks divided by Impressions.
Conversions: The Lifetime number of conversions attributed to the Campaign through yesterday.
Remaining Days: The number of days remaining until the Campaign End Date.
Sub Seats Pacing Tab
For Master Seats with Sub Seats enabled, navigate to: Master Seat > Sub Seats > Pacing
The Pacing subtab provides a high-level view of Campaign pacing across all associated Sub Seats, allowing Master Seat users to identify delivery issues without switching into each Sub Seat individually.
The table provides the same core pacing functionality as the main Pacing tab, with additional Sub Seat context.
Additional and enhanced fields include:
Seat ID: The unique Pontiac ID assigned to the Sub-Seat.
Advertiser ID: The unique Pontiac ID assigned to the Advertiser. Select the Advertiser ID to navigate directly to the Advertiser. Hover over the ID to view the Advertiser Name.
Advertiser Status: Indicates whether the Advertiser associated with the Campaign is Active or Inactive.
Campaign ID: Select the Campaign ID to navigate directly to the Campaign. Hover over the ID to view the Campaign Name.
These links make it easier to move directly from the Master Seat pacing view to the applicable Advertiser or Campaign for further investigation or adjustments.
