On the Bidder, the Campaign level Pacing tab allows users to quickly check the pacing of all campaigns the user’s seat.

Columns include:

• Campaign Status: The status of the Campaign Item.
  • Red indicates inactive.
  • Green indicates active.
  • A yellow triangle indicates an issue with the Campaign that may prevent it from serving. Hover over the symbol to read the warning message.
• Advertiser Status: The status of the Advertiser that the Campaign is under.
  • Red indicates inactive.
  • Green indicates active.
  • An active Campaign under an inactive Advertiser will not be eligible to serve.
• Campaign ID
• Campaign Name
• Lifetime Pacing: Intended to compare the current pacing of the Campaign to the perfect pacing over the lifetime of the campaign.
  • Calculated as Total spend to date/((Total budget/Lifetime flight days) x Number of active days to date)
• Lifetime Budget: The lifetime budget for the Campaign.
  • If the Campaign is budgeted by impressions, this metric will display the lifetime budget in impressions.
  • If the Campaign is budgeted by spend, this metric will display the lifetime budget in dollars with a $ sign.
• Lifetime Spend: The total amount of dollars spent up to today. Metrics are updated hourly.
• Lifetime Imps: The total number of impressions served up to today. Metrics are updated hourly.
• Yesterday Budget: Yesterday’s daily budget for the Campaign.
  • If the Campaign is budgeted by impressions, this metric will display yesterday’s budget in impressions.
  • If the Campaign is budgeted by spend, this metric will display yesterday’s budget in dollars with a $ sign.
• Yesterday Spend
  • The total dollar amount spent the previous day.
• Yesterday Imps
  • The total number of impressions served the previous day.
• Yesterday Pacing: Indicates whether the Campaign is pacing to spend out the remaining budget if it continues with spend as seen the previous day.
  • Calculated as ((Total budget – Delivery to date) / Number of days remaining) / (Yesterday’s delivery)
• Today Budget: Today’s daily budget for the Campaign.
  • If the Campaign is budgeted by impressions, this metric will display today’s budget in impressions.
  • If the Campaign is budgeted by spend, this metric will display today’s budget in dollars with a $ sign.
• Today Spend: The total dollar amount spent today.
• Today Imps: The total number of impressions served today.
• Today Pacing: Indicates whether the campaign is pacing to spend out the remaining budget if it continues with spend as seen today.
  • Calculated as ((Total budget – Delivery to date) / Number of days remaining) / (Today’s delivery)
• Start Date: The start date of the Campaign.
• End Date: The end date of the Campaign.
• CPM: Lifetime CPM (Cost per 1,000 impressions) in dollars for the Campaign from start date to ‘yesterday’.
• CTR: This is the lifetime click through rate for the Campaign from start date to ‘yesterday’.
• Conversions: This is the lifetime number of conversions driven by the Campaign from start date to ‘yesterday’.

When a Seat is a Master Seat that has Sub Seats enabled underneath of them, there is a Sub Seats tab that becomes visible where users are exposed to the following subtabs: Seats, Reporting, and Pacing.

On the Master Seat, in the Sub Seats tab and the Pacing subtab, users can look at pacing metrics across all Sub Seats in a high level way. This table has the same functionality as the main Pacing tab, as well as includes additional columns: Seat Id, Advertiser Id (clickable), Advertiser Status, and Campaign Id (clickable). For the clickable fields, you can also hover to see the Advertiser Name and Campaign Name. Click on these fields with bring you directly to that Advertiser or Campaign make it easy to make adjustments and investigate further.