What is Pontiac MCP?

Pontiac MCP (Model Context Protocol) is a secure integration that allows ChatGPT and Claude Code to connect directly to the Pontiac DSP platform.

It enables users to:

• View and manage advertisers, campaigns, and lines
• Pull performance data and pacing insights
• Create and update campaigns, creatives, and targeting
• Explore inventory, deals, and audiences

In short: it lets you operate Pontiac using natural language inside ChatGPT or Claude Code instead of navigating the UI manually.

Once connected, you can ask ChatGPT things like:

• “Show me campaigns that are under pacing”
• “Create a new CTV campaign for $10K in California”
• “What’s my spend this week by campaign?”

This turns ChatGPT into a hands-on campaign management assistant.