What is Pontiac MCP?

Pontiac MCP (Model Context Protocol) is a secure integration that allows ChatGPT and Claude Code to connect directly to the Pontiac DSP platform.

It enables users to:

• View and manage advertisers, campaigns, and lines
• Pull performance data and pacing insights
• Create and update campaigns, creatives, and targeting
• Explore inventory, deals, and audiences

In short: it lets you operate Pontiac using natural language inside ChatGPT or Claude Code instead of navigating the UI manually.

Once connected, you can ask ChatGPT things like:

• “Show me campaigns that are under pacing”
• “Create a new CTV campaign for $10K in California”
• “What’s my spend this week by campaign?”

This turns ChatGPT into a hands-on campaign management assistant.

What is the MCP Best Used For?

Pontiac MCP is most powerful when used to speed up workflows, reduce manual effort, and surface insights instantly.

Campaign Management

• Quickly create, update, or duplicate campaigns without navigating multiple UI pages
• Make bulk edits or adjustments using simple prompts

Performance Monitoring

• Instantly check pacing, spend, and performance across campaigns
• Identify underperforming or overspending campaigns in seconds

Troubleshooting & Optimization

• Diagnose delivery issues (e.g., under pacing, no eligible bids)
• Quickly adjust targeting, budgets, or creatives

Data Exploration

• Pull reports and break down performance without building manually in the interface
• Ask questions and get answers in real time instead of digging through dashboards

Operational Efficiency

• Reduce time spent on repetitive tasks
• Minimize context switching between tools
• Enable faster decision-making and execution

MCP turns Pontiac into a conversational interface for campaign management, helping you move faster, work smarter, and focus on strategy instead of manual setup.

Follow the instructions below to connect to the Pontiac MCP through ChatGPT:

1. Go to ChatGPT
2. Open ChatGPT Settings
   • Click your profile (bottom left)
   • Select Settings

3. Navigate to Apps / Connectors

4. Select Advance Settings > Create App

5. Input the following information:

• Give the app a name: For example Pontiac DSP
• Enter the MCP Server URL: https://ai.pontiac.media/mcp
• Check the I understand and want to continue checkbox
• Click Create.

6. The screen will then take you to the Pontiac login console page. Enter your Username and Password as normal. Click Login.

7. Ensure MCP connection.

8. Start playing around! Some examples to kick off with:

Connection

Check on active advertisers

Get information about specific advertisers: Number of Lines

This guide covers installing Claude Code on Windows and connecting it to the Pontiac MCP server for programmatic campaign management and data access.

1. Install Claude Code
   • Run in PowerShell: irm https://claude.ai/install.ps1 | iex
   • Install location: C:\Users\.local\bin\claude.exe
2. Configure PATH
   • Add your User PATH: C:\Users\.local\bin
   • Restart PowerShell
   • Verify installation: claude –help
     • Expected output: CLI help output with commands like mcp, agents, auth, etc.
3. Add Pontiac MCP Server
   • Run: claude mcp add –transport http pontiac https://ai.pontiac.media/mcp
   • Verify MCP registration: claude mcp list
     • Expected output: pontiac: https://ai.pontiac.media/mcp (HTTP) – Needs authentication
4. Launch Claude Code
   • Run: claude
   • Initial setup:
     • Select a theme
     • Confirm workspace access
5. Authenticate Pontiac MCP
   • Inside Claude Code run: /mcp
   • Select pontiac
   • Complete authentication via browser or provided link and enter your pontiac username and password as normal
   • Return to Claude Code
6. Confirm Connection
   • Run: /mcp
   • Expected output:

7. Run prompts to interact with the Pontiac MCP to manage campaigns.

Below are some example natural language prompts to easily start using the Pontiac MCP!

Connection

Prompt: check pontiac dsp connection

Example response:

Please note that periods of inactivity will require you to reconnect and reauthenticate.

ChatGPT Reconnection Steps:

1. Navigate to account settings on the bottom left corner.
2. Select Apps.
3. Click the three dots next to disconnect.
4. Click the Reconnect button.
5. Use Pontiac credentials to authenticate.

Active Advertisers

Prompt: check all active advertisers

Example response:

Creatives Check

Prompt: what type of creatives are uploaded to the papaya king advertiser?

Example Response:

Prompt: what creatives under rock hard ads have been approved?

Performance

Prompt: break down performance by exchange / device / geo for {insert campaign name here}

Example Response: