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Completion Events

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Completion Events

The Completion Events dropdown section provides a table with detailed video and audio performance metrics for the Line. The table can also be downloaded as a CSV file.

Available metrics include:

  • Date: The reporting date for the video or audio event metrics.
  • Imps: The number of times the video or audio ad was served.
  • Spend Per Complete: The average cost for each fully completed video or audio ad.
  • Starts: The number of times the video or audio ad started.
  • 25% Complete: The number of video or audio ads played through at least 25% of the duration.
  • 50% Complete: The number of video or audio ads played through at least 50% of the duration.
  • 75% Complete: The number of video or audio ads played through at least 75% of the duration.
  • 100% Complete: The number of video or audio ads played through the full duration.
  • Completion Rate: The percentage of Starts that reached 100% Complete, calculated as (100% Complete ÷ Starts) × 100.

All metrics listed above are available for export. To customize the metrics included in the CSV file, select the three-line column selector in the upper-right corner of the table and select or deselect the desired Line metrics.

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