The Line Performance tab provides a detailed view of delivery, pacing, bidding activity, inventory availability, daily performance, blockers, troubleshooting checks, and video performance for an individual Line.

Use this tab to monitor whether a Line is delivering as expected, understand how efficiently it is bidding and winning impressions, identify possible delivery restrictions, and review detailed performance metrics over time.

The tab includes the following sections:

• Full Report Link: Opens Standard Reporting with the applicable Advertiser, Campaign, and Line preselected for an easy dashboard view of the Line’s reporting.
• Line Metrics: Summary tiles for the selected reporting interval, including Impressions, Total Cost, Revenue, CPM, pacing, and Daily Budget.
• Inventory Availability: Run and review Inventory Availability reports using the Line’s current configuration.
• Bid Data: Review eligible requests, bids, impressions, confirmed spend, competitive metrics, and bid-to-impression ratios.
• Blockers: Review categories of bid requests being blocked before becoming eligible.
• Troubleshoot Checks: Run delivery diagnostics for status, budgets, Creatives, Deals, Targeting compatibility, bidding, Dayparts, and other serving requirements.
• Line Daily Performance: Compare daily performance metrics in charts and tables and export results to CSV.
• Video Events: Review and export video completion metrics for applicable Lines.