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Line Metrics

Line Performance Tab

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Line Metrics

At the top of the Performance tab, use the Reporting Interval filter to control the date range displayed in the summary metrics. All Reporting Intervals except Yesterday include data from the current day. Today’s metrics update hourly and have an approximately three-hour delay.

Available metrics include:

  • Report Date: The selected report date or date range.
  • Impressions: Total impressions served by the Line during the selected Reporting Interval.
  • Total Cost: Total Line spend, including media cost and applicable margins or fees.
  • Revenue: The total Line revenue, calculated as Total Cost plus the applicable margin.
  • Total Cost CPM: Total cost per thousand impressions, calculated as (Total Cost / Impressions) × 1,000.
  • Line Pacing: The percentage of budget spent compared with perfect pacing based on the Line’s dates and budget. This metric updates daily and uses delivery through yesterday. Optimal pacing is generally between 90% and 110%.
  • Line Daily Pacing: The percentage of the daily allocated budget spent compared with the perfect daily pacing target. This metric updates daily and uses delivery through yesterday. Optimal pacing is generally between 90% and 110%.
  • Daily Budget: The Line’s targeted budget for the current day after accounting for the Budget Multiplier and selected pacing algorithm.

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