The Line Daily Performance section provides a day-by-day view of the Line’s delivery, cost, conversions, and other performance metrics.

Performance Chart

Use the chart to compare two selected metrics across the Line’s daily performance. Use the dropdowns in the upper-right corner of the chart to select the metrics to compare. The chart can also be filtered to display:

• Only Days with Data: Displays only dates where activity was recorded.
• All Days: Displays all dates in the reporting period, including dates with no activity.

Available metrics include:

• Imps: Total Impressions served by the Line.
• Media Cost: Media spend before additional margins or fees.
• Total Cost: Total Line cost, including applicable media costs and fees.
• Total Cost CPM: Total Cost per thousand Impressions, calculated as (Total Cost / Impressions) × 1,000.
• IP Conversions: Conversions attributed using IP-based conversion tracking.
• Chrome Convs: Conversions recorded through Chrome conversion tracking.
• Clicks: Total ad Clicks.
• CTR: Percentage of Impressions that resulted in a Click, calculated as (Clicks / Impressions) × 100.
• CPC: Average Total Cost per Click, calculated as Total Cost / Clicks.
• Transparency Score: Score representing the level of transparency available for the Line’s inventory.
• Foot Traffic Attributed Visitors: Visitors attributed to the Line through Foot Traffic Reporting.
• Revenue: Total Cost plus the applicable margin.
• Media Cost CPM: Media Cost per thousand Impressions, calculated as (Media Cost / Impressions) × 1,000.
• Data Cost: Cost associated with Audience data used for Targeting.
• Foot Traffic Cost: Cost associated with Foot Traffic Reporting.
• Credit Card Fee: Applicable credit card processing fees.
• Hosting Fee: Applicable Creative hosting fees.
• ART Fee: Cost associated with applicable ART usage.
• Contextual Fee: Cost associated with Contextual AI usage.
• Chalice Fee: Cost associated with applicable Chalice services.

Daily Performance Table and CSV Export

The table below the chart provides the Line’s daily performance data in a tabular format.

To export the data:

1. Navigate to the Line Daily Performance table.
2. Select the download button on the right side of the table search bar.
3. A CSV containing the selected Line Daily Performance metrics will be downloaded.

The CSV can include:

• Date (M/d/yyyy): Calendar date in a readable format.
• Date (yyyyMMdd): Calendar date in numeric reporting format.
• Imps: Total Impressions served.
• Media Cost: Media spend before additional fees or margins.
• Total Cost: Total Line cost including applicable fees.
• Total Cost CPM: Total Cost per 1,000 Impressions.
• IP Conversions: Conversions attributed through IP-based tracking.
• Clicks: Total ad Clicks.
• CTR: Percentage of Impressions that resulted in a Click.
• CPC: Average Total Cost per Click.
• Transparency Score: Measure of inventory transparency.
• Foot Traffic Attributed Visitors: Visitors attributed through Foot Traffic Reporting.
• Revenue: Total Cost plus the applicable margin.
• Media Cost CPM: Media Cost per 1,000 Impressions.
• Data Cost: Cost associated with Audience data.
• Foot Traffic Cost: Cost associated with Foot Traffic Reporting.
• Credit Card Fee: Applicable credit card processing fee.
• Hosting Fee: Applicable Creative hosting fee.
• ART Fee: Cost associated with ART usage.
• Contextual Fee: Cost associated with Contextual AI usage.
• Chalice Fee: Cost associated with Chalice usage.

To customize the metrics displayed in the table and included in the CSV, select the three-line column selector in the upper-right corner of the table and select or deselect the desired metrics.