This horizontal bar graph shows the percentage of bid requests blocked by each category before the requests become eligible. Category percentages are calculated independently, so the chart is not a step-by-step funnel and the same request may be counted in more than one category.

Hover over a category to view its Blocked %, which represents that category’s share of all blocked counts across the categories shown. All category percentages sum to 100%. Total Blocked shows the total number of bid requests blocked by that category. Click a category in the legend to hide or restore it; the chart will automatically rescale based on the visible categories.