The Bid/Imp Ratios section provides additional insight into how Eligible Requests move through bidding and auction delivery.

Available options and metrics include:

• Time Frame: Select 6 hours, 12 hours, 24 hours, or 48 hours. Data is displayed in hourly increments.
• Imps to Bids Ratio: Shows how frequently submitted Bids result in won Impressionss.
• Bids to Eligible Bids Ratio: Shows how frequently the platform places a Bid after a request passes Targeting eligibility.

Users can hover over either chart to view the timestamp and ratio value for a specific point in time.

Use these ratios alongside the main Bid Data metrics to help identify whether delivery is being restricted between Eligible Requests and Bids or between Bids and Impressions.

For detailed ratio definitions, interpretation guidance, and recommended troubleshooting steps, see Bid Data.