Bid metrics are displayed on both the Campaign and Line details pages to provide insight into the bid funnel, real-time delivery, and potential issues that may be affecting delivery.

• Time Frame: Select a time frame such as 15 minutes, 1 hour, 12 hours, or 1 day. Data is displayed in 5-minute intervals.
• Eligible Requests: Bid requests that meet the targeting criteria for the Line or Campaign, including settings such as deals, geo targeting, inventory targeting, audiences, and other targeting restrictions. If there are no eligible requests, the selected targeting criteria may be too restrictive or there may be no available inventory matching all criteria. See the Blockers graph and Troubleshooting delivery section below for more information.
• Bids: Bids placed on eligible requests. If a Line or Campaign has eligible requests but is not bidding, additional requirements or settings may be preventing bids from being placed. See the Troubleshooting delivery section below for more information.
• Imps: Confirmed impressions served by the Line or Campaign after winning an auction.
• Confirmed Spend:Confirmed spend generated by impressions served during the selected time frame.
• Avg Eligible Lines: Shows how many lines on average across the platform compete for impressions available to this line. Higher numbers indicate a lot of compeition of eligible inventory.
• Competitive Position: Shows how competitive is this line in the platform. Higher numbers near 1 means that this line’s bid price is very competitive.