The Line Performance tab provides a detailed view of delivery, pacing, bidding activity, inventory availability, daily performance, blockers, troubleshooting checks, and video performance for an individual Line.

Use this tab to monitor whether a Line is delivering as expected, understand how efficiently it is bidding and winning impressions, identify possible delivery restrictions, and review detailed performance metrics over time.

The tab includes the following sections:

• Full Report Link: Opens Standard Reporting with the applicable Advertiser, Campaign, and Line preselected for an easy dashboard view of the Line’s reporting.
• Line Metrics: Summary tiles for the selected reporting interval, including Impressions, Total Cost, Revenue, CPM, pacing, and Daily Budget.
• Inventory Availability: Run and review Inventory Availability reports using the Line’s current configuration.
• Bid Data: Review eligible requests, bids, impressions, confirmed spend, competitive metrics, and bid-to-impression ratios.
• Blockers: Review categories of bid requests being blocked before becoming eligible.
• Troubleshoot Checks: Run delivery diagnostics for status, budgets, Creatives, Deals, Targeting compatibility, bidding, Dayparts, and other serving requirements.
• Line Daily Performance: Compare daily performance metrics in charts and tables and export results to CSV.
• Video Events: Review and export video completion metrics for applicable Lines.

At the top of the Performance tab, use the Reporting Interval filter to control the date range displayed in the summary metrics. All Reporting Intervals except Yesterday include data from the current day. Today’s metrics update hourly and have an approximately three-hour delay.

Available metrics include:

• Report Date: The selected report date or date range.
• Impressions: Total impressions served by the Line during the selected Reporting Interval.
• Total Cost: Total Line spend, including media cost and applicable margins or fees.
• Revenue: The total Line revenue, calculated as Total Cost plus the applicable margin.
• Total Cost CPM: Total cost per thousand impressions, calculated as (Total Cost / Impressions) × 1,000.
• Line Pacing: The percentage of budget spent compared with perfect pacing based on the Line’s dates and budget. This metric updates daily and uses delivery through yesterday. Optimal pacing is generally between 90% and 110%.
• Line Daily Pacing: The percentage of the daily allocated budget spent compared with the perfect daily pacing target. This metric updates daily and uses delivery through yesterday. Optimal pacing is generally between 90% and 110%.
• Daily Budget: The Line’s targeted budget for the current day after accounting for the Budget Multiplier and selected pacing algorithm.

The Inventory Availability section allows users to create and review Inventory Availability reports directly from the Line.

Inventory Availability helps users understand whether inventory is available for the Line’s current configuration before or while troubleshooting delivery. It can be used to estimate available scale, validate that Targeting is not overly restrictive, and identify where configuration changes may increase eligible inventory.

This can be especially helpful when:

• A Line is showing limited or no delivery and you want to confirm whether eligible inventory exists.
• Evaluating the intersection of Campaign- and Line-level Targeting.
• Reviewing available inventory before adjusting bids, budgets, or other delivery settings.

Select Run Report to generate a new Inventory Availability report using the Line’s current configuration.

The report is generated using:

• Inventory type
• Creative type
• Advertiser
• Campaign
• Line
• Effective Targeting: The intersection of Campaign- and Line-level Targeting.
• Audiences: Line-level Audiences are automatically included.
  • Campaign-level Audiences are not automatically included. If Campaign-level Audiences apply, manually add an additional Audience group before running the report.
  • See Boolean Logic for details on Any and All logic between Audience groups.

Important: Inventory Availability estimates potential inventory based on the selected configuration. It does not guarantee delivery. Actual delivery can also be affected by factors such as bids, budgets, pacing, Creative eligibility, Frequency & Recency, Deal availability, auction competition, and other serving requirements.

After a report is submitted, it appears in the Inventory Availability report table for the Line.

The table includes:

• Report Status: Shows whether the report is processing, complete, or has an issue.
• Report ID: Unique identifier for the report.
• Report Name: Generated using the Line Name and date. Select the Report Name to open the full report.
• Date Submitted: The date the report was created.

Reports are ordered by Date Submitted, with the newest reports shown first.

Results

Once the report has finished processing, select the Report Name to review the results.

Use the results to understand the available inventory for the evaluated configuration and identify whether changes to Targeting or Audience criteria may provide additional scale.

For a detailed explanation of the report and its results, see Inventory Availability Tool.

The Bid Data section provides near-real-time insight into the Line’s bid funnel and delivery activity.

Use the Time Frame filter to adjust the period displayed. Available options include 15 minutes, 1 hour, 12 hours, and 1 day, with data shown in 5-minute intervals.

Available metrics include:

• Eligible Requests: Bid requests that meet the applicable Targeting criteria.
• Bids: Bids placed on Eligible Requests.
• Imps: Confirmed impressions served after winning an auction.
• Confirmed Spend: Confirmed spend generated by served impressions.
• Avg Eligible Lines: The average number of Lines competing for inventory also eligible for this Line.
• Competitive Position: Indicates how competitive the Line is relative to other eligible Lines. Values closer to 1 indicate a stronger competitive position.

The section also includes Bid/Imp Ratios for additional insight into how frequently Eligible Requests result in Bids and how frequently Bids result in Impressions.

For complete metric definitions, Bid/Imp Ratio interpretation, and guidance on using Bid Data to diagnose delivery issues, see Bid Data.

The Bid/Imp Ratios section provides additional insight into how Eligible Requests move through bidding and auction delivery.

Available options and metrics include:

• Time Frame: Select 6 hours, 12 hours, 24 hours, or 48 hours. Data is displayed in hourly increments.
• Imps to Bids Ratio: Shows how frequently submitted Bids result in won Impressionss.
• Bids to Eligible Bids Ratio: Shows how frequently the platform places a Bid after a request passes Targeting eligibility.

Users can hover over either chart to view the timestamp and ratio value for a specific point in time.

Use these ratios alongside the main Bid Data metrics to help identify whether delivery is being restricted between Eligible Requests and Bids or between Bids and Impressions.

For detailed ratio definitions, interpretation guidance, and recommended troubleshooting steps, see Bid Data.

The Blockers section shows which categories are preventing bid requests from becoming eligible for the Line.

Blocked requests are grouped into categories including:

• Geography
• Deals
• Inventory
• Day Parting
• Audiences
• Creative

Hover over a category to view its Blocked % and Total Blocked. Use the legend to hide or restore categories and rescale the chart.

Because blocker categories are calculated independently, the same request may be blocked by more than one category.

Use Blockers to identify which restrictions are having the greatest impact on Eligible Requests, then review the applicable Targeting or serving configuration.

For detailed definitions and guidance on interpreting the graph, see Blockers Graph.

The Troubleshoot section on the Line Performance tab automatically runs a series of checks to help identify common delivery blockers related to Campaign and Line setup, Audiences, Creatives, Deals, budgets, Dayparts, Targeting, bidding, and auction performance.

Troubleshoot Checks

The Troubleshoot section on the Line Performance tab automatically runs a series of checks to help identify common delivery blockers related to Campaign and Line setup, Audiences, Creatives, Deals, budgets, Dayparts, Targeting, bidding, and auction performance.

Troubleshoot Checks can return:

• Pass: The applicable delivery requirement is satisfied.
• Warning: The check could not be fully verified or part of the configuration requires review.
• Fail: The check identified a condition that may prevent or limit delivery.

Available checks include:

• Advertiser, Campaign, and Line Status: Confirms that the Advertiser, Campaign, and Line are all Active.
• Associated Audience Valid Records: Confirms that associated Audiences contain valid records that can be used for Targeting.
• Auction Win Validation: Confirms that the Line has recently won auctions and served Impressions.
• Bid Price vs. Deal Floor Validation: Confirms that the Line’s bid meets or exceeds the floor price of targeted Deals.
• Creative Active Status: Confirms that at least one associated Creative is Active.
• Creative Approval Status: Confirms that at least one associated Creative is approved and eligible to serve.
• Creative Duration Compatibility: Confirms that at least one associated video or audio Creative duration is supported by the targeted Deals.
• Creative Size Compatibility: Confirms that at least one associated Creative size is supported by the targeted Deals.
• Creative Sensitive Category Compatibility: Confirms that Creatives with sensitive categories are targeted to inventory that allows those categories.
• Daily Budget: Confirms that the Line has a calculated Daily Budget greater than zero and has remaining budget available to spend.
• Dayparts Status: Confirms whether the Line is currently inside an active Daypart window and eligible to serve.
• Deal Bid Request Availability: Confirms that targeted Deals are actively sending bid requests.
• Deal Device Type Compatibility: Confirms that targeted Device Types align with Device Types observed on the targeted Deals.
• Deal Exchange Compatibility: Confirms that targeted Exchanges align with the Exchanges serving the targeted Deals.
• Deal Inventory Type Compatibility: Confirms that the Line’s selected Inventory Type is compatible with at least one targeted Deal.
• Deal Media Type Compatibility: Confirms that the associated Creative type is compatible with the Media Type of at least one targeted Deal.
• Deal Publisher Approval Status: Confirms that applicable publisher approval requirements have been satisfied.
• Deal Required Field Presence: Confirms that targeted Deals are passing any fields required for the Line’s configuration.
• Deal Targeting Intersection: Confirms that Campaign- and Line-level Deal Targeting overlap.
• Device Targeting Intersection: Confirms that Campaign- and Line-level Device Targeting overlap.
• Exchange Targeting Intersection: Confirms that Campaign- and Line-level Exchange Targeting overlap.
• Geo Targeting Intersection: Confirms that Campaign- and Line-level Geo Targeting overlap.
• Microsoft Creative Audit Approval: When applicable, confirms that at least one associated Creative is approved for the Microsoft exchange.

Use Troubleshoot Checks together with Bid Data, Blockers, and Inventory Availability to determine where delivery may be restricted.

Note: If no Deals are targeted and the Line is using open exchange inventory, Deal-specific checks are treated as not applicable.

For complete Pass, Warning, and Fail messages, detailed check logic, and recommended troubleshooting steps, see Troubleshoot Feature.

The Line Daily Performance section provides a day-by-day view of the Line’s delivery, cost, conversions, and other performance metrics.

Performance Chart

Use the chart to compare two selected metrics across the Line’s daily performance. Use the dropdowns in the upper-right corner of the chart to select the metrics to compare. The chart can also be filtered to display:

• Only Days with Data: Displays only dates where activity was recorded.
• All Days: Displays all dates in the reporting period, including dates with no activity.

Available metrics include:

• Imps: Total Impressions served by the Line.
• Media Cost: Media spend before additional margins or fees.
• Total Cost: Total Line cost, including applicable media costs and fees.
• Total Cost CPM: Total Cost per thousand Impressions, calculated as (Total Cost / Impressions) × 1,000.
• IP Conversions: Conversions attributed using IP-based conversion tracking.
• Chrome Convs: Conversions recorded through Chrome conversion tracking.
• Clicks: Total ad Clicks.
• CTR: Percentage of Impressions that resulted in a Click, calculated as (Clicks / Impressions) × 100.
• CPC: Average Total Cost per Click, calculated as Total Cost / Clicks.
• Transparency Score: Score representing the level of transparency available for the Line’s inventory.
• Foot Traffic Attributed Visitors: Visitors attributed to the Line through Foot Traffic Reporting.
• Revenue: Total Cost plus the applicable margin.
• Media Cost CPM: Media Cost per thousand Impressions, calculated as (Media Cost / Impressions) × 1,000.
• Data Cost: Cost associated with Audience data used for Targeting.
• Foot Traffic Cost: Cost associated with Foot Traffic Reporting.
• Credit Card Fee: Applicable credit card processing fees.
• Hosting Fee: Applicable Creative hosting fees.
• ART Fee: Cost associated with applicable ART usage.
• Contextual Fee: Cost associated with Contextual AI usage.
• Chalice Fee: Cost associated with applicable Chalice services.

Daily Performance Table and CSV Export

The table below the chart provides the Line’s daily performance data in a tabular format.

To export the data:

1. Navigate to the Line Daily Performance table.
2. Select the download button on the right side of the table search bar.
3. A CSV containing the selected Line Daily Performance metrics will be downloaded.

The CSV can include:

• Date (M/d/yyyy): Calendar date in a readable format.
• Date (yyyyMMdd): Calendar date in numeric reporting format.
• Imps: Total Impressions served.
• Media Cost: Media spend before additional fees or margins.
• Total Cost: Total Line cost including applicable fees.
• Total Cost CPM: Total Cost per 1,000 Impressions.
• IP Conversions: Conversions attributed through IP-based tracking.
• Clicks: Total ad Clicks.
• CTR: Percentage of Impressions that resulted in a Click.
• CPC: Average Total Cost per Click.
• Transparency Score: Measure of inventory transparency.
• Foot Traffic Attributed Visitors: Visitors attributed through Foot Traffic Reporting.
• Revenue: Total Cost plus the applicable margin.
• Media Cost CPM: Media Cost per 1,000 Impressions.
• Data Cost: Cost associated with Audience data.
• Foot Traffic Cost: Cost associated with Foot Traffic Reporting.
• Credit Card Fee: Applicable credit card processing fee.
• Hosting Fee: Applicable Creative hosting fee.
• ART Fee: Cost associated with ART usage.
• Contextual Fee: Cost associated with Contextual AI usage.
• Chalice Fee: Cost associated with Chalice usage.

To customize the metrics displayed in the table and included in the CSV, select the three-line column selector in the upper-right corner of the table and select or deselect the desired metrics.

The Completion Events dropdown section provides a table with detailed video and audio performance metrics for the Line. The table can also be downloaded as a CSV file.

Available metrics include:

• Date: The reporting date for the video or audio event metrics.
• Imps: The number of times the video or audio ad was served.
• Spend Per Complete: The average cost for each fully completed video or audio ad.
• Starts: The number of times the video or audio ad started.
• 25% Complete: The number of video or audio ads played through at least 25% of the duration.
• 50% Complete: The number of video or audio ads played through at least 50% of the duration.
• 75% Complete: The number of video or audio ads played through at least 75% of the duration.
• 100% Complete: The number of video or audio ads played through the full duration.
• Completion Rate: The percentage of Starts that reached 100% Complete, calculated as (100% Complete ÷ Starts) × 100.

All metrics listed above are available for export. To customize the metrics included in the CSV file, select the three-line column selector in the upper-right corner of the table and select or deselect the desired Line metrics.