Looking at the Line Performance tab, you can filter the Reporting Interval to adjust the top tiles section. Note that all intervals with the exception of yesterday, include metrics from today. Today’s metrics update hourly and have a 3 hour delay. The metrics include:

• Report Date: Shows the selected report date or date range.
• Impressions: The total number of impressions the Line served within the selected reporting interval.
• Total Cost: The total Line spend, including media costs and any applicable margins or fees.
• Revenue: The total Line revenue.
• Total Cost CPM: The total cost per thousand impressions for the Line, calculated as (Total Cost / Impressions) x 1,000.
• Line Pacing: The percentage of budget the Line has spent compared to perfect pacing based on flight dates and budget. This will update daily and takes into account spend from start date to ‘yesterday’. Optimal pacing is between 90 – 110%.
• The Line Daily Pacing: The percentage of the daily allocated budget the Line has spent compared to the perfect daily pacing target. This will update daily and takes into account spend from start date to ‘yesterday’. Optimal pacing is between 90 – 110%.
• Daily Budget: The actual targeted budget for today’s spend, factoring in the budget multiplier and the selected pacing algorithm.

Below the Pacing, this tab provides dropdown insights into Bid Data, Line Daily Performance, and Video Events. Continue to see each section for more details.

The Line Performance tab now includes an Inventory Availability section. This section allows users to run and create and review Inventory Availability reports directly from the Line.

Select Run Report to generate a new Inventory Availability report for the line.

The report is generated using the line’s current configuration, including:

• Inventory type
• Creative type
• Advertiser
• Campaign
• Line
• Effective targeting (Intersection of the Campaign and Line)
• Audiences (only Line level)
  • If audiences are applied to the Campaign level, users can manually add an additional group and then run the report, but it will not be automatically included.
  • See Boolean Logic for more details on any and all logic for targeting between groups.

After a report is submitted, it appears in the Inventory Availability report table for that line.

The table includes:

• Report Status: Shows whether the report is processing, complete, or has an issue
• Report ID
• Report Name: Generated using the line name and date. When users click on the name, they are taken to the full report.
• Date Submitted

Reports are ordered by Date Submitted, with the newest reports shown first.

Results

Once the Report has finished processing, click on the Report Name to see the results. See the documentation here for a deep dive into Inventory Availability Reports: Inventory Availability Tool

Bid metrics are displayed on both the Campaign and Line details pages to provide insight into the bid funnel, real-time delivery, and potential issues that may be affecting delivery.

• Time Frame: Select a time frame such as 15 minutes, 1 hour, 12 hours, or 1 day. Data is displayed in 5-minute intervals.
• Eligible Requests: Bid requests that meet the targeting criteria for the Line or Campaign, including settings such as deals, geo targeting, inventory targeting, audiences, and other targeting restrictions. If there are no eligible requests, the selected targeting criteria may be too restrictive or there may be no available inventory matching all criteria. See the Blockers graph and Troubleshooting delivery section below for more information.
• Bids: Bids placed on eligible requests. If a Line or Campaign has eligible requests but is not bidding, additional requirements or settings may be preventing bids from being placed. See the Troubleshooting delivery section below for more information.
• Imps: Confirmed impressions served by the Line or Campaign after winning an auction.
• Confirmed Spend:Confirmed spend generated by impressions served during the selected time frame.
• Avg Eligible Lines: Shows how many lines on average across the platform compete for impressions available to this line. Higher numbers indicate a lot of compeition of eligible inventory.
• Competitive Position: Shows how competitive is this line in the platform. Higher numbers near 1 means that this line’s bid price is very competitive.

The Bid/Imp Ratios expandable section shows:

• Time Frame: Select different time options such as 6 hours, 12 hours, 24 hours, and 48 hours.
• Imps to Bids Ratio: The ratio of impressions delivered to the number of bids placed. This provides insight into how frequently submitted bids result in won impressions.
  • A higher ratio indicates that a larger share of bids are winning and converting into impressions.
  • A lower ratio indicates that many bids are being submitted without winning, which may point to factors such as an uncompetitive bid price, auction competition, or deal/inventory conditions.
• Bids to Eligible Bids Ratio: The ratio of bid requests seen which match targeting to the number of bids placed. This provides insight into how frequently the platform bids after a request passes targeting eligibility.
  • A higher ratio indicates that the platform is bidding on a larger share of eligible requests.
  • A lower ratio indicates that requests are passing targeting eligibility but are frequently being filtered out before a bid is placed. This may point to additional serving requirements such as budget or pacing constraints, creative eligibility, frequency caps, bid requirements, or other bidder-level restrictions. If delivery is being limited by pacing or budget allocation, increasing the Budget Multiplier or enabling Catch Up ASAP may help increase bid volume.

Charts can be viewed in hourly increments with selectable time ranges (6, 12, 24, and 48 hours). This provides improved transparency into campaign bidding efficiency and behavior.

The Line Daily Performance dropdown section includes a chart and table. The Chart can be filtered to show Only Days with Data or All Days. The Chart compares two selected Metrics against each other. Use the dropdowns in the upper right corner to customize view and discover daily metrics about your Line’s performance.

Select from these metrics:

• Imps: The total number of impressions the Line served within the selected reporting interval.
• Media Cost: The total dollar amount spent on the Line media before additional fees or margins are applied.
• Total Cost: The total Line spend, including media costs and any applicable margins or fees.
• Total Cost CPM: The total cost per thousand impressions, calculated as (Total Cost / Impressions) x 1,000.
• IP Conversions: The number of conversions attributed to users by Line who were served an ad and later converted based on IP tracking.
• Chrome Convs: The number of conversions recorded specifically from Chrome users.
• Clicks: The total number of times users clicked on an ad.
• CTR: The percentage of impressions that resulted in clicks, calculated as (Clicks / Impressions) × 100.
• CPC: The average cost per click, calculated as (Total Cost / Clicks).
• Transparency Score: A score indicating the level of transparency in reporting and data availability.
• Foot Traffic ‘Attributed Visitors’: The number of users who visited a physical location after viewing an ad from the Line.
• Revenue: The total revenue generated from the Line.
• Media Cost CPM: The media cost per thousand impressions for the Line, calculated as (Media Cost / Impressions) × 1,000.
• Data Cost: The cost associated with audience data usage for targeting.
• Foot Traffic Cost: The cost incurred for tracking and attributing foot traffic conversions.
• Credit Card Fee: Any additional fees applied for processing payments via credit card.
• Hosting Fee: The fees associated with hosting Line assets, such as creative files.
• ART Fee: A charge related to the ART usage.
• Contextual Fee: The cost associated with using Contextual AI services.
• Chalice Fee: A fee related to the Chalice service.

To download a CSV file in the Line Daily Performance table, navigate to the Line Daily Performance dropdown and locate the search bar in the Table section. On the right-hand side of the search bar, click the download button to export the Line’s Daily Performance data as a CSV file. All metrics listed above are available for export. To customize the metrics included in the CSV file, click the three lines in the top right corner of the table and select or deselect the Line metrics that matter most to you.

This horizontal bar graph shows the percentage of bid requests blocked by each category before the requests become eligible. Category percentages are calculated independently, so the chart is not a step-by-step funnel and the same request may be counted in more than one category.

Hover over a category to view its Blocked %, which represents that category’s share of all blocked counts across the categories shown. All category percentages sum to 100%. Total Blocked shows the total number of bid requests blocked by that category. Click a category in the legend to hide or restore it; the chart will automatically rescale based on the visible categories.

On the Line level in the Performance tab, the Troubleshoot section that runs a series of checks to help identify delivery blockers related to creatives, targeting, deals, bidding, and auction performance.

Checks

• Advertiser, Campaign, and Line Status: Confirms that the advertiser, campaign, and line are all active.
  • Pass: The Advertiser, Campaign, and Line are all active.
  • Fail: The following are inactive: {Object Name} (ID: {object_id}). To resolve this issue, set the inactive object(s) to active.
    • The failure message lists only the inactive objects and includes each object’s name and ID.
• Associated Audience Valid Records: Confirms that the effective audiences associated with the line have valid records available for targeting.
  • Pass: The associated audience(s) have valid records available for targeting: {audience_1} has {audience_1_records} valid records {audience_2} has {audience_2_records} valid records
  • Warning: The associated audience(s) have partially invalid record availability. The associated audience(s) have valid records available for targeting: {audience_1} has {audience_1_records} valid records. The associated audiences have 0 valid records and will not serve: {audience_2}, {audience_3}. These may limit overall delivery.
  • Fail: All associated audiences have 0 valid records and will not serve: {audience_1}, {audience_2}, {audience_3}
• Auction Win Validation: Confirms the line is winning impressions
  • Pass: The line is successfully winning auctions.
  • Fail: The line is not winning impressions. If recently launched and targeting Index inventory, there may be a review period of up to 24 hours.
  • Tooltip: Checks for impressions served in the last 48 hours. Recently won impressions may appear in Bid Data before this check updates. For the most current impressions served and confirmed spend activity, refer to the Bid Data section.
• Bid Price vs Deal Floor Validation: Ensures bids meet deal floor requirements
  • Pass: Bid price meets or exceeds the floor price requirements for targeted deal(s).
    Fail: The line is not bidding because bid price is below deal floor. Deal {deal_name} ({deal_id}): Deal Floor {floor_price}, Current Bid {bid_price}
  • Note that even if this test passes, you may need to increase bids to win more auctions.
• Creative Active Status: Ensures at least one creative is active
  • Pass: At least one creative associated with the line is active and eligible to receive bid requests.
  • Fail: The line is not showing eligible requests because there are no active creatives associated.
• Creative Approval Status: Ensures at least one creative is approved
  • Pass: At least one creative associated with this line is approved and eligible to receive bid requests.
  • Fail: The line is not showing eligible requests because the creative(s): {creative_ids} are not approved.
• Creative Duration Compatibility: Validates duration support for video/audio creatives
  • Pass: At least one creative duration(s) is supported by the targeted deal(s).
  • Fail: The line is not showing eligible requests because creative durations are not supported by the targeted deal(s).
• Creative Size Compatibility: Validates creative size against deal requirements
  • Pass: At least one creative size is supported by the targeted deal(s).
  • Fail: The line is not showing eligible requests because creative sizes are not supported by the targeted deal(s).
• Creative Sensitive Category Compatibility: Validates category compatibility
  • Pass: Creative sensitive category is compatible with at least one targeted deal.
  • Fail: The line is not showing eligible requests because the creative(s): {creative_ids} must target a deal that allows for the creative’s sensitive category. If a creative has a sensitive category, it is not eligible to run on the open exchange.
• Daily Budget: Confirms that the line’s calculated daily budget is greater than $0.
  • Pass: The line has a daily budget of {line_daily_budget} and is eligible to spend.
  • Fail: The line is not eligible to spend because its calculated daily budget is $0.
    • The message identifies the applicable budget setting or settings that may need to be updated.
    • Depending on the line’s budget configuration, this may include:
      • Line Budget Allocation Weight
      • Line Budget Multiplier
      • Current Flight Budget
      • Current Flight Line Budget Allocation Weight
      • Current Flight Line Budget Multiplier
    • Only settings applicable to the line’s current budget and flight configuration are included.
    • The check will also fail when the campaign, flight, or line has no remaining budget.
      • Remaining Budget Fail: The line is not eligible to spend because the remaining budget is $0. If the line should continue delivering, increase the applicable campaign, flight, or line budget.
• Dayparts Status: Confirms whether the line is currently eligible to serve based on its configured dayparting schedule.
  • Pass: The line is currently inside its active daypart window and is eligible to serve based on its dayparting schedule.
  • Fail: The line is currently outside of its active daypart window and is not eligible to serve based on its configured dayparting schedule.
    • A failed result reflects the line’s eligibility at the time the check is run. The line may become eligible when its next active daypart window begins.
• Deal Bid Request Availability: Confirms targeted deals are sending requests
  • Pass: Targeted deal(s) are actively sending bid requests and eligible inventory is available.
  • Fail: The line is not showing eligible requests because the deal(s): {deal_ids} are not sending bid requests.
• Deal Device Type Compatibility: Validates device targeting matches deal traffic
  • Pass: At least one targeted device type is compatible with device types observed in the targeted deal(s).
  • Fail: The line is not showing eligible requests because the deal(s): {deal_ids} do not support the targeted device types.
• Deal Exchange Compatibility: Ensures exchange alignment with deals
  • Pass: At least one targeted exchange aligns with exchanges serving the targeted deal(s).
  • Fail: The line is not showing eligible requests because the deal(s): {deal_ids} and targeted exchanges are not aligned.
• Deal Inventory Type Compatibility: Validates that the line’s selected Inventory Type is compatible with the inventory type of its targeted deal(s). A line only needs one compatible targeted deal for this check to pass.
  • Pass: At least one targeted deal matches the line’s selected Inventory Type, and the line is eligible to receive bid requests.
  • Pass – Deal Inventory Type Undefined: The targeted deal(s): {deal_ids} do not have an Inventory Type defined. Compatibility with the line’s Inventory Type: {line_inventory_type} cannot be confirmed. Please review manually.
  • Fail: No targeted deals match the line’s current Inventory Type: {line’s inventory type}. Update the line’s Inventory Type or target compatible deals to enable delivery.
  • Line Inventory Type and Compatible Deal Inventory Type
    • Web: Web or Combined
    • In App: In App or Combined
    • Combined: Web, In App, or Combined
• Deal Media Type Compatibility: Confirms creative type matches deal media type
  • Pass: At least one creative type is compatible with the targeted deal(s).
  • Fail: The line is not showing eligible requests because the deal(s): {deal_ids} have media types that do not match the associated creatives.
• Deal Publisher Approval Status: Verifies publisher approval requirements
  • Pass: At least one targeted deal has satisfied publisher approval requirements and is eligible for bidding.
  • Fail: The line is not showing eligible requests because the deal(s): {deal_ids} require publisher approval.
• Deal Required Field Presence: Ensures required fields are present in requests
  • Pass: At least one targeted deal is passing the required field(s) in bid requests and is eligible for delivery.
  • Fail: The line is not showing eligible requests because the deal(s): {deal_ids} do not pass the required field(s) in bid requests. Deal {deal_id}: Missing {field_name}
• Deal Targeting Intersection: Ensures campaign and line deal targeting overlap
  • Pass: Campaign and line deal targeting settings intersect.
  • Fail: Campaign and line deal targeting parameters have no intersection. Ensures that when targeting is applied to both levels that they match or have an intersection.
• Device Targeting Intersection: Confirms device targeting alignment
  • Pass: Campaign and line device targeting settings intersect.
  • Fail: Campaign and line device targeting parameters have no intersection. Ensures that when targeting is applied to both levels that they match or have an intersection.
• Exchange Targeting Intersection: Confirms exchange targeting alignment
  • Pass: Campaign and line exchange targeting settings intersect.
  • Fail: Campaign and line exchange targeting parameters have no intersection. Ensure that when targeting is applied to both levels that they match or have an intersection.
• Geo Targeting Intersection: Confirms geo targeting overlap
  • Pass: Campaign and line geo targeting settings intersect.
  • Fail: Campaign and line geo targeting parameters have no intersection. Ensure that when targeting is applied to both levels that they match or have an intersection.
• Microsoft Creative Audit Approval: Validates Microsoft exchange approval (if applicable)
  • Pass: At least one creative is approved for the Microsoft exchange and eligible to receive bid requests.
  • Fail: The line is not showing eligible requests because the creative(s): {creative_ids} are not approved for Microsoft.

Additional Notes

• If no deals are targeted (open exchange), all deal-related checks pass with: No deals targeted; check not applicable for open exchange.

The Video Events dropdown section provides a table with detailed video performance metrics for the Line, which can be downloaded as a CSV file.

Below is a list of all metrics:

• Date: The reporting date for the video event metrics.
• Imps: The number of times the video ad was served.
• Spend Per Complete: The cost incurred for each fully completed video view
• Starts: The number of times the video ad started.
• 25% Complete: The number of video ads that were watched at least 25% of the way through.
• 50% Complete: The number of video ads that were watched at least halfway through.
• 75% Complete: The number of video ads that were watched at least 75% of the way through.
• 100% Complete: The number of video ads that were watched entirely.
• Completion Rate: The percentage of video ads that were fully completed, calculated as (100% Complete ÷ Starts) × 100.

All metrics listed above are available for export. To customize the metrics included in the CSV file, click the three lines in the top right corner of the table and select or deselect the Line metrics that matter most to you.