Existing Lines can be updated when needed.

Depending on the type of change, users can make smaller operational edits directly from the Campaign or Flights views, or open the Line in Edit mode for full configuration changes.

Quick Edits From the Campaign

Some common Line settings can be updated directly from the Campaign’s Lines section without opening the full Line Edit page.

Depending on the Campaign configuration, available quick edits can include:

• Active Status
• Budget
• Budget Allocation Weight
• Bid Type
• Bid Price
• Advanced Bid Controls, when applicable
• Budget Multiplier
• Other applicable Line delivery settings

Use Campaign-level quick edits for smaller operational changes when the setting is available directly from the Campaign view.

The exact fields available depend on how the Campaign is configured. For example, when Manage Budgets is enabled, some Line budget settings are controlled by the Campaign and may appear differently than they would on a Line with independent budget management.

Flight-Level Line Edits

When Flights are enabled, Flight-specific Line budget settings must be managed from the Campaign’s Flights tab rather than from the standard Line Edit page.

Depending on the Campaign budget configuration, Flight-specific Line settings include:

• Flight Line Budget
• Flight Budget Allocation Weight
• Flight Budget Multiplier

These values apply to the Line within the selected Flight and must be edited from the Flights tab.

Use the Flights tab when adjusting how a Line is budgeted within a specific Flight. For broader Line configuration changes, use Campaign-level quick edits or open the Line in Edit mode.

For complete Flight setup and Line-level Flight controls, see Campaign Flights.

Edit a Line in Edit Mode

For changes that require access to the full Line configuration:

1. Navigate to the applicable Advertiser > Campaign.
2. Expand the Lines section.
3. Select the Line you want to update.
4. Select Edit in the upper-right corner.
5. Update the applicable Line sections.
6. Select Submit to save all changes. Select Cancel to discard changes if needed.

Depending on the Campaign and Line configuration, some settings may be controlled at the Campaign level and unavailable for independent Line-level editing.

Setup

The Setup section controls the primary configuration of the Line.

Editable settings can include:

• Name: Rename your Line.
• Inventory Type: Select Web, In-App, or Combined.
• Active Status: Check the ‘Active’ to set Line to live and uncheck it if you want to pause the Line.
• Code: Optional and for reporting purposes.
• Bid Type: Select Basic Bid, Bid at Floor, Advanced Bid Controls
• Bid Price
• Budget Multiplier, if Flights are not enabled
• Enable Foot Traffic Reporting
• Foot Traffic Lookback, when Foot Traffic Reporting is enabled
• Budget Allocation Weight, if Manage Budgets enabled on the Campaign level

Campaign Managed Budgets

When Manage Budgets is enabled on the parent Campaign, applicable Line budget settings are controlled by the Campaign.

Lines follow the Campaign’s applicable Start Date, End Date, and Budget Type, and Campaign-managed budget allocation is configured using Line weights.

If Line-level budget control is required, Manage Budgets must be disabled on the Campaign.

If Flights are enabled, Flight-specific Line budgets, allocation weights, and Budget Multipliers are managed from the Flights tab rather than from Line Setup.

For complete definitions and setup behavior, see Line Setup, Campaign Setup, and Flights Setup.

Foot Traffic Reporting

If Enable Foot Traffic Reporting is enabled in Line Setup, Foot Traffic locations can be managed from the Line.

To update Foot Traffic Reporting:

1. Navigate to Foot Traffic Reporting within the Line.
2. Add, edit, or remove the applicable Locations.
3. Select Submit when all Line edits are complete.

Locations can be configured using:

• Address
• Latitude Longitude (Lat Long)
• Geofence
• Bulk Upload

For complete setup instructions, see Line Foot Traffic Reporting.

Targeting Section

The Targeting section controls the Line-level Targeting configuration.

To update Line Targeting:

1. Navigate to Targeting within the Line.
2. Select Edit Targeting.
3. Update the applicable Targeting settings.
4. Select Save in the Targeting window.
5. Select Submit when all Line edits are complete.

Campaign- and Line-level Targeting are evaluated together. Review both levels when updating a Line to confirm that the combined configuration produces the intended inventory eligibility.

For complete Targeting definitions and available methods, see Targeting Methods.

Audiences

Audience Targeting can be managed directly from the Line.

To update Line-level Audiences:

1. Navigate to Audiences within the Line.
2. Select Associate Segments.
3. Add, remove, or update the applicable Audience Segments and Boolean Logic.
4. Close the Audience window.
5. Select Submit when all Line edits are complete.

Audience Targeting can also exist at the Campaign level. When Audiences are configured at both levels, the Campaign and Line Audience requirements are evaluated together.

Review the complete Campaign and Line Audience configuration when making changes, particularly when different Audience types or related Targeting restrictions are layered across both levels.

For Line-specific guidance, see Line Audiences. For Audience association and Boolean Logic, see Associate Segments.

Pixels

Pixels can be managed at the Line level when Manage Pixels is not enabled on the parent Campaign.

To update Line-level Pixel associations:

1. Navigate to Pixels within the Line.
2. Select Associate Pixel.
3. Add or remove the applicable Pixels.
4. Select Submit when all Line edits are complete.

Pixels must be created and edited at the Advertiser level.

If Manage Pixels is enabled on the Campaign, Pixels are managed at the Campaign level and cannot be associated independently with individual Lines.

To move Pixel management to the Line level:

1. Edit the parent Campaign.
2. Disable Manage Pixels.
3. Select Submit.
4. Return to the Line and associate the applicable Pixels.

Best Practice: When the same Pixels apply across multiple Lines, manage them at the Campaign level. This makes the Pixel configuration easier to review in the UI because all associated Pixels can be viewed and managed in one place across the Campaign’s Lines. Reporting is not affected by whether the Pixel is associated at the Campaign or Line level.

For detailed Line-level behavior, see Line Pixels. For Pixel creation and management, see Pixels.