Pixels can be managed at the Line level when different Lines within a Campaign require different Pixel configurations.

Best Practice: When the same Pixel or Pixels apply across multiple Lines, manage them at the Campaign level. This makes the Pixel setup easier to review in the UI because all associated Pixels can be viewed and managed in one place across the Campaign’s Lines.

Reporting is not affected by whether the Pixel is associated at the Campaign or Line level; users can still select the applicable Pixels in reporting. The Campaign-level recommendation is primarily for easier setup, maintenance, and visibility.

Use Line-level Pixel management when a Pixel should apply only to a specific Line or when different Lines require different Pixel configurations.

Pixels must first be created under the Line’s Advertiser. Pixels cannot be created or edited directly from the Line.

If Manage Pixels is enabled on the parent Campaign, Pixels are managed at the Campaign level and cannot be associated independently at the Line level. See Campaign Pixels for Campaign-level setup.

Associate Pixels to a Line

1. Open the applicable Line and select Edit.
2. Navigate to the Pixels section.
3. Select Associate Pixel.
4. Select the green plus sign (+) next to the applicable Pixel or Pixels.
   • To remove an associated Pixel, use the red minus sign (−).
5. Review the associated Pixels and close the Associate Pixel window.
6. Select Submit to save the Line.

For information on creating, editing, and managing Pixels, see the Pixels documentation.

For Campaign-level Pixel management, see Campaign Pixels.