Line Pacing & Dayparts

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Line Pacing & Dayparts

Pacing & Dayparts can be configured at the Line level when Manage Dayparts is not enabled at the Campaign level.

If Manage Dayparts is enabled at the Campaign level, the Campaign-level Pacing & Dayparts settings apply to all associated Lines and Line-level controls are not available.

To configure Pacing & Dayparts for a Line:

  1. Navigate to the applicable Line.
  2. Select Edit.
  3. Open the Pacing & Dayparts section.
  4. Configure the applicable pacing and daypart settings.
  5. Select Submit to save the changes.

Available settings include:

  • Daily Pacing Type
    • Even
    • ASAP
    • Primetime
    • Custom
  • Apply Curve to All Days
  • Catch-up ASAP
  • Daypart in User Time Zone
  • Day and hour eligibility
  • Custom pacing weights

Pacing weights and Dayparts may use the Campaign’s selected Pacing Time Zone, depending on the selected configuration.

For definitions, configuration details, timezone behavior, Catch-up ASAP logic, Primetime and Custom pacing, and US national Campaign best practices, see Pacing & Dayparts.