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Line Frequency & Recency

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Line Frequency & Recency

Frequency & Recency can be configured at the Line level when Enable Line Frequency is selected in Line Setup.

To configure Frequency & Recency for a Line:

  1. Navigate to the applicable Line.
  2. Select Edit.
  3. Ensure Enable Line Frequency is selected in the Setup section.
  4. Open the Frequency & Recency section.
  5. Configure the applicable settings.
  6. Select Submit to save the changes.

Available settings include:

  • Line Frequency
  • Time Frame Days
  • Line Recency
  • Campaign Frequency and Recency, when applicable
  • Cap By

Campaign- and Line-level Frequency & Recency settings may both apply to the same Line. When configured at both levels, delivery must satisfy the applicable caps at each level.

For definitions, supported values, Cap By options, Campaign-vs-Line behavior, and configuration examples, see Frequency & Recency.

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