Pontiac Wiki Pontiac Wiki

Line Frequency & Recency

Create a Line

  • Line Setup
  • Line Pacing & Dayparts
  • Line Frequency & Recency
  • Line Foot Traffic Reporting
  • Line Targeting
  • Line Creatives
  • Line Audiences
  • Line Pixels
  1. Home
  2. CTV Documentation
  3. Lines
  4. Create a Line
  5. Line Frequency & Recency

Line Frequency & Recency

If the ‘Enable Line Frequency’ feature is checked in the Line Setup, the Frequency & Recency section will become available for the Line.

In the Frequency & Recency section users can configure the following settings:

  • Line Frequency: Sets a frequency cap for how often an ad is shown to the same individual user within a specified time frame. 0 will allow for unlimited impressions.
  • Time Frame Days: Choose the time frame for the frequency cap.
    • 1-14 days
  • Line Recency: Sets the minimum allowable amount of time between ads shown to an individual user.
    • None
    • 1 minute
    • 5 minutes
    • 15 minutes
    • 30 minutes
    • 1 hour
    • 6 hours

© 2025 Pontiac Wiki Sec · All Rights Reserved · Developed by RDK

  • Contact Us
  • Privacy Policy
  • Terms & Conditions
  • Pontiac.media