Negotiated Deals are Deals created directly between the advertiser and a publisher or SSP and made available to the applicable Pontiac Seat.

The Negotiated Deals section under the Inventory tab displays the Negotiated Deals available to the Seat. These Deals use the same core table fields described in the Deals section above, including Avails, Media Type, Inventory Types, Device Types, Floor Price, Creative Types, and publisher requirements.

Users can download the table as a CSV for additional review.

Importing Negotiated Deals

Users with access can import their own Negotiated Deals directly through the platform. Reach out to your Account Manager or through the Help Center if this feature is not enabled for your Seat.

When the SSP or publisher sends the Deal to Pontiac, use:

• Pontiac Intelligence: CTV, Video, or Audio
• Pontiac – Web: Display

For full setup instructions, see Import Deal.

Targeting Negotiated Deals

Once available, Negotiated Deals can be targeted individually or added to a Deal List for reuse across Campaigns and Lines.

To target an individual Deal, navigate to the applicable Campaign or Line Targeting > Deals section and select the green + button next to the Deal.

Use the Floor Price as a starting point for bid guidance. For the Max Bid, it is generally recommended to begin approximately $2–$5 above the Floor Price to remain competitive in the RTB auction. Once the Line is achieving the desired scale, gradually test lower bids to identify the most efficient bid level while maintaining delivery.