Inventory Lists allow users to group commonly used Site Domains, App Bundles, or Deals into reusable lists that can be applied across multiple Advertiser Campaigns and Lines.

Inventory Lists include:

• Site Lists: Groups of website domains used for Web inventory targeting.
• App Lists: Groups of App Bundles used for In App inventory targeting.
• Deal Lists: Groups of Deals that can be reused across Campaigns and Lines.

Site and App List Targeting

Site and App Lists should be used based on the selected Inventory Type:

• Web: Use Site Lists to allow or block website domains.
• In App: Use App Lists to allow or block App Bundles.
• Combined: Eligible for both Web and In App inventory, so Site and App targeting should be configured carefully based on the intended strategy.

Do not apply both a Site Allow List and an App Allow List to the same Campaign or Line. When both Allow Lists are applied, a bid request must satisfy both targeting criteria to be eligible. Since Web requests typically pass a Site Domain and In App requests typically pass an App Bundle, requiring both will generally prevent delivery.

If the intended strategy is to allow specific Sites for Web inventory and specific Apps for In App inventory, separate the strategy into different Lines:

• Web Line: Select Web as the Inventory Type and apply the Site Allow List.
• In App Line: Select In App as the Inventory Type and apply the App Allow List.

If needed, clone the existing Line and separate the Site and App targeting between the two Lines. This allows each inventory type to be evaluated against the appropriate Allow List.

Block Lists can still be used where appropriate to exclude unwanted Sites or Apps.