Import Deal

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Import Deal

Users can import their own Negotiated Deals directly through the platform by navigating to Bidder > Inventory > Negotiated Deals > Import Deal. Reach out to your Account Manager or through the Help Center if this feature is not enabled for your Seat.

When the SSP or publisher sends the Deal to Pontiac, use:

  • Pontiac Intelligence: CTV, Video, or Audio
  • Pontiac – Web: Display

Steps to Import a Deal

  1. Navigate to the Inventory tab.
  2. On the right-hand side of the Negotiated Deals section, click Import Deal.
    • If the button is not available, reach out to your Account Manager or through the Help Center to request access.
  3. Enter the exact Deal ID supplied by the SSP or publisher.
    • Deal ID formats vary by provider. Common examples include:
      • DVPlus: 13-character string with prefix + hyphen + digits (e.g., MGNI-AP-17821)
      • Freewheel: 14-character string with prefix + hyphens + digits (e.g., FWM-USD-00679)
      • Index: ‘IX’ character prefix + 18 or more alphanumeric string (e.g., IX1MPDSPLiveSportsOTTG4eqZIAR)
      • Magnite: Deal ID formats vary by publisher/SSP and may not match the examples below. Always use the deal ID provided to you. Examples include:
        • 36-character UUID (e.g., 47d1c4fa-8126-46ed-821f-4fde61a3f331)
        • 43-character string with multiple hyphens (e.g., Disney-DXP-Live-IOA-PontiacIntelligence-2025)
        • 32-character string with multiple hyphens + digits (e.g., IOA-PI-BusinessFinance-CTV-176526)
      • Microsoft (MSFT): 7 digit integer (e.g., 2481832)
      • NBC: 12-character string with prefix + zero-padded integer (e.g., NBC-PON-00004)
      • Samsung: 36-character UUID (e.g., 8deb491f-546c-4ee4-bbea-f7cf29e2b41d)
      • Triton: 5-character short alphanumeric (e.g., M3mmD)
  4. Select Import.
  1. After importing the Deal, one of two scenarios will occur:
    1. Deal Already Exists
      • If Pontiac is already receiving the Deal and it exists in the database, the Deal details will populate in the dialog box.
      • Complete any remaining fields and select Save. Once saved, the Deal is available for targeting.
    2. Deal Has Not Yet Been Ingested
      • If Pontiac has not received bid requests for the Deal, a warning will appear indicating that no records are currently available.
      • The Deal can still be created and associated with the Seat in advance.
      • Review Avails once the publisher begins sending traffic to verify that Pontiac is receiving bid requests.
      • For Programmatic Guaranteed (PG) Deals, importing and configuring the Deal in advance is recommended.
  1. Complete the required fields:
    • Name
    • Auction Type
    • Floor Price
    • Media Type
    • PG Deal checkbox, if applicable
  2. Sensitive Supply
    • The Sensitive Supply checkbox supports privacy requirements for certain exchanges and inventory sources by hiding IP data associated with the imported Negotiated Deal.
      • Sensitive Supply: When enabled, IP data is hidden for the associated Deal.
      • Disney Deals: Enable Sensitive Supply for Deals provided by Disney properties, including Hulu, Disney+, ESPN, and ABC. If not selected during import, qualifying Disney inventory is automatically identified through sample bid requests and Sensitive Supply is enabled.
      • AdsWizz and Triton Deals: Sensitive Supply is automatically enabled and cannot be modified for Deals from these exchanges.
  3. Select Save to complete the import.

Troubleshooting Imported Deals

  • Check Avails: After importing a Deal, review the Avails column in Inventory > Negotiated Deals.
    • Avails represents the approximate number of available bid requests received for the Deal during the selected Reporting Interval. Use this field to confirm that Pontiac has started receiving traffic for the imported Deal.

If the Deal does not appear or no requests are being received, common causes include:

  • Incorrect Platform Endpoint: Confirm that the publisher or SSP sent the Deal to the correct Pontiac endpoint:
    • Pontiac Intelligence: CTV, Video, or Audio
    • Pontiac – Web: Display
  • Deal Date Issue: Confirm the Deal’s Start Date and End Date with the publisher and/or SSP.
    • If the Start Date is in the future, the Deal may not yet be visible or sending bid requests.
    • If the End Date has passed or was not extended for the current Campaign flight, the Deal may no longer be sending bid requests.

Best Practices

  • Ask publishers to set the Deal Start Date as immediate rather than matching the Campaign Start Date. This allows the Deal to be configured in advance.
  • If a Deal does not appear, first confirm the platform endpoint and Start Date with the publisher or SSP.
  • If both the Seat and Start Date are correct but the Deal is still unavailable, a synchronization issue may be involved. Requesting a replacement Deal from the publisher may be the fastest resolution.
  • If the replacement Deal still cannot be found, contact your Account Manager or submit a ticket through the Help Center.
  • For PG Deals, import and configure the Deal in advance whenever possible to help ensure the Campaign is ready when publisher-side delivery begins.