The Deals dropdown section shows the deals available on Pontiac. You can download the CSV file for convenience and to help determine which deals are the best fit for your campaign goals.

The Deals table includes the following columns:

• Deal ID: Pontiac Deal ID.
• Name: The deal name. This field is editable.
• Avails: The estimated number of available requests coming through the deal. This value updates when the Reporting Interval is changed.
• Deal Provider: The provider associated with the deal.
• Brand: The brand associated with the deal.
• Content Type: The content type associated with the deal.
• Media Type: The media type that the deal is set up to serve.
  • Video – Streaming/CTV
  • Video – Online (OLV)
  • Video – Combined
  • Audio – Combined
  • Audio – Podcast
  • Audio – Streaming
  • Display
  • Native
  • Unspecified
• Exchanges: The exchange the deal is served through.
  • Magnite (DV+)
  • Freewheel
  • Index
  • Magnite
  • Microsoft
  • Triton
• Floor Price: The minimum CPM required to bid on the Deal at the time of setup. Max bid should be significantly higher in order to compete in the auction.
• Recommended Bid: The recommended bid price for the deal.
• Livestream: Indicates whether live content is coming through the deal. Hover over this field to see the percentage breakdown by type.
  • Livestream
  • VOD
  • Unknown
• Duration: The creative duration intervals coming through the deal. Hover over this field to see the percentage breakdown by duration.
  • 15s
  • 30s
  • 45s
  • 60s
  • 90s
• Sizes: The creative sizes coming through the deal. Hover over this field to see the percentage breakdown by size.
  • Note that this shows the intersection of what the deal shows in the incoming bid requests and what sizes were assigned to the deal during setup.
• Auction Type: The auction types coming through the deal. Hover over this field to see the percentage breakdown by auction type.
  • First Price
  • Second Price Plus
• Device Types: The device types coming through the deal. Hover over this field to see the percentage breakdown by device type.
  • Mobile/Tablet
  • Personal Computer
  • Connected TV
  • Phone
  • Tablet
  • Connected Device
  • Set Top Box
  • Unknown
• Countries: The countries associated with the deal. This field auto-populates based on the deal. Hover over this field to see the percentage breakdown by country.
• Permitted Sensitive Categories: The sensitive categories that are allowed to serve on the deal. Possible values include:
  • Beer & Wine
  • CBD
  • Cannabis
  • Firearms & Weapons
  • Gambling
  • Lawyer
  • Liquor
  • Pharma
  • Political
  • Religion
  • Tobacco
• Publisher Approval Required: Indicates whether publisher approval is required for the deal: Yes or No. If publisher approval is required, it may apply to one or more of the following approval groups:
  • ABC News
  • Approved by Freewheel
  • Disney XP
  • Disney+
  • ESPN
  • Hulu
  • Samsung Political
• Notes: An input area for additional notes.
• Start Date: The deal start date, if applicable.
• End Date: The deal end date, if applicable.
• Last Served Date: The date the deal last served.
• Action: Indicates whether the deal is already available or whether access can be requested.
• Creative Types: Shows the creative types the deal serves to and the percentage breakdown for each creative type. Possible values include:
  • Video
  • Audio
  • Banner
  • HTML5
  • Native
• Inventory Types: Shows the inventory type of the deal. Hover over this field to see the percentage breakdown by inventory type. Possible values include:
  • Web
  • In App
  • Combined

All deals will be approved within 24 hours after being requested. Once approved, these can be targeted by individually targeting them or by creating a Deal List and adding them to the Campaign targeting section. Associate the selected Deals using the green plus sign next to the name of the Deal. The Price Floor provides guidance for bidding, but it’s recommended to add at least $5-10 to the price floor for your Max Bid. Since this is still an RTB environment, competitive bids are necessary to achieve scale with premium inventory.