Inventory

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Inventory Lists

In the ‘Inventory’ Tab, create custom Site, App, and Deal Lists that can then be associated to Campaigns and Lines in their respective ‘Targeting’ Sections.

Site Lists

If no Site List is attached to your Campaign, domain targeting will be open by default.

Create Custom Site Lists:

  1. Navigate to the ‘Inventory’ tab.
  2. Select ‘New Site List’.
  3. Name the New Site List.
  4. Paste each website on a new line.
    • Note that the URL should include top-level domain, second-level domain, and subdomains if applicable. URLs should not include the scheme or subdirectories.
  5. Once a list is saved, it will automatically appear under the ‘Site Lists’ section in the ‘Targeting’ menu of the Campaign.

App Lists

Create Custom App Lists:

  1. Navigate to the ‘Inventory’ tab.
  2. Select ‘New App List’.
  3. Name the New App List.
  4. Paste each App on a new line in the following format:
    • Line Format: App Name, OS ID
    • Line Example: com.king.candycrushsaga, 2
  5. Once a list is saved, it will automatically appear under the ‘App Lists’ section in the ‘Targeting’ menu of the Campaign.

Deal Lists

Create Custom Deal Lists:

  1. Navigate to the ‘Inventory’ tab.
  2. Select ‘New Deal List’.
  3. Name the New Deal List.
  4. Add names of deals from left box to the right box using the green plus symbol.
    • Remove deals from the list by using the red minus symbol.
  5. Once a list is saved, it will automatically appear under the ‘Deal Lists’ section in the ‘Targeting’ menu of the Campaign.

Deals

The Deals dropdown section shows the Deals available on Pontiac. Download the CVS file for convenience and to see what deals would be the best fit for your Campaign’s goals. Columns include the following:

  • Deal ID
  • Name
  • Deal Provider
  • Brand
  • Content Type
  • Media Type
  • Exchanges
  • Floor Price: The minimum CPM required to bid on the Deal. Max bid should be significantly higher in order to compete in the auction.
  • Recommended Bid
  • Livestream
  • Duration
  • Sizes
  • Auction Type
  • Device Types
  • Countries
  • Permitted Sensitive Categories
  • Publisher Approval Required
  • Notes
  • Start Date
  • End Date
  • Last Served Date
  • Action

All deals will be approved within 24 hours after being requested. Once approved, these can be targeted by individually targeting them or by creating a Deal List and adding them to the Campaign targeting section. Remove all exchanges from the targeting and associate the selected Deals using the green plus sign next to the name of the Deal. The Price Floor provides guidance for bidding, but it’s recommended to add at least $5-10 to the price floor for your Max Bid. Since this is still an RTB environment, competitive bids are necessary to achieve scale with premium inventory.

Negotiated Deals

The Negotiated Deals dropdown section shows all of your Negotiated Deals that are connected to Pontiac. The Deals dropdown section shows the Deals available on Pontiac. Download the CVS file for convenience and to see what deals would be the best fit for your Campaign’s goals. Columns include the following:

  • Action
  • Deal ID
  • Name
  • Deal Provider
  • Brand
  • Content Type
  • Media Type
  • Exchanges
  • Floor Price: The minimum CPM required to bid on the Deal. Max bid should be significantly higher in order to compete in the auction.
  • Recommended Bid
  • Livestream
  • Duration
  • Sizes
  • Auction Type
  • Device Types
  • Countries
  • Permitted Sensitive Categories
  • Publisher Approval Required
  • Notes
  • Start Date
  • End Date
  • Last Served Date

These Deals can be targeted by individually targeting them or by creating a Deal List and adding them to the Campaign targeting section. Remove all exchanges from the targeting and associate the selected Deals using the green plus sign next to the name of the Deal. The Price Floor provides guidance for bidding, but it’s recommended to add at least $5-10 to the price floor for your Max Bid. Since this is still an RTB environment, competitive bids are necessary to achieve scale with premium inventory.