Inventory

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Inventory Lists

In the ‘Inventory’ Tab, create custom Site, App, and Deal Lists that can then be associated to Campaigns and Lines in their respective ‘Targeting’ Sections.

Site Lists

If no Site List is attached to your Campaign, domain targeting will be open by default.

Create Custom Site Lists:

  1. Navigate to the ‘Inventory’ tab.
  2. Select ‘New Site List’.
  3. Name the New Site List.
  4. Paste each website on a new line.
    • Note that the URL should include top-level domain, second-level domain, and subdomains if applicable. URLs should not include the scheme or subdirectories.
  5. Once a list is saved, it will automatically appear under the ‘Site Lists’ section in the ‘Targeting’ menu of the Campaign.

App Lists

Create Custom App Lists:

  1. Navigate to the ‘Inventory’ tab.
  2. Select ‘New App List’.
  3. Name the New App List.
  4. Paste each App on a new line in the following format:
    • Line Format: App Name, OS ID
    • Line Example: com.king.candycrushsaga, 2
  5. Once a list is saved, it will automatically appear under the ‘App Lists’ section in the ‘Targeting’ menu of the Campaign.

Deal Lists

Create Custom Deal Lists:

  1. Navigate to the ‘Inventory’ tab.
  2. Select ‘New Deal List’.
  3. Name the New Deal List.
  4. Add names of deals from left box to the right box using the green plus symbol.
    • Remove deals from the list by using the red minus symbol.
  5. Once a list is saved, it will automatically appear under the ‘Deal Lists’ section in the ‘Targeting’ menu of the Campaign.

Deal Identifiers Explained

ID, Name, and RTB Deal ID

Each Deal and Negotiated Deal in the platform is associated with three key identifiers:

  1. ID: A unique internal numeric identifier used by the system.
  2. Name: The human-readable name of the Deal, often used for reporting and navigation.
  3. RTB Deal ID / External Deal ID: The identifier used in RTB auctions to reference the Deal externally.

Understanding the differences between these identifiers is important for importing Deals, setting targeting, and troubleshooting campaign issues.

Deals Example

In the Bidder → Inventory → Deals section, consider the following Deal:

  • ID: 15
  • Name: Magnite-Performance-15-90s-MANY

If you click the hyperlinked Deal Name in the interface, you can view sample logs. Scroll to the right to locate the column deal_id to locate the Rtb Deal ID: IOA-PI-RON-CTV-Performance-175622-ED

To target this Deal at the Campaign or Line level:

  1. Navigate to Targeting → Edit Targeting → Deals.
  2. Search by either ID or Name.
  3. Press the green plus button to the left of the deal ID.
  4. Click the Save button on the lower right of the window.
  5. Save the entire Campaign or Line.

Note: You cannot search by Rtb Deal ID in the targeting interface.

Negotiated Deals Example

In the Bidder → Inventory → Negotiated Deals section, consider the following Deal:

  1. ID: 1
  2. Name: Magnite Test
  3. Rtb Deal ID: ioa-pi-tamtest-08302022-000000
    • Clicking the Deal Name allows you to view sample logs. The column deal_id in the logs corresponds to the Rtb Deal ID.

To target this Deal at the Campaign or Line level:

  1. Navigate to Targeting → Edit Targeting → Deals.
  2. Search using either the ID or Name.
  3. Press the green plus button to the left of the deal ID.
  4. Click the Save button on the lower right of the window.
  5. Save the entire Campaign or Line.

Note: You cannot search by Rtb Deal ID in the targeting interface.

Deal Landscape Example

In the ART Platform → Deal Landscape → Deals table, consider the following Deal:

  • ID: 107
  • Name: Roku-RON-15-90s-MANY
  • External Deal ID: c4d0839f-669b-4e97-bb55-f659ead76335
    • Clicking the Deal Name allows you to view sample logs. The column deal_id in the logs corresponds to the Rtb Deal ID.

Deals

The Deals dropdown section shows the Deals available on Pontiac. Download the CVS file for convenience and to see what deals would be the best fit for your Campaign’s goals. Columns include the following:

  • Deal ID
  • Name
  • Deal Provider
  • Brand
  • Content Type
  • Media Type
  • Exchanges
  • Floor Price: The minimum CPM required to bid on the Deal. Max bid should be significantly higher in order to compete in the auction.
  • Recommended Bid
  • Livestream
  • Duration
  • Sizes
  • Auction Type
  • Device Types
  • Countries
  • Permitted Sensitive Categories
  • Publisher Approval Required
  • Notes
  • Start Date
  • End Date
  • Last Served Date
  • Action

All deals will be approved within 24 hours after being requested. Once approved, these can be targeted by individually targeting them or by creating a Deal List and adding them to the Campaign targeting section. Remove all exchanges from the targeting and associate the selected Deals using the green plus sign next to the name of the Deal. The Price Floor provides guidance for bidding, but it’s recommended to add at least $5-10 to the price floor for your Max Bid. Since this is still an RTB environment, competitive bids are necessary to achieve scale with premium inventory.

Negotiated Deals

The Negotiated Deals dropdown section shows all of your Negotiated Deals that are connected to Pontiac. The Deals dropdown section shows the Deals available on Pontiac. Download the CVS file for convenience and to see what deals would be the best fit for your Campaign’s goals. Columns include the following:

  • Action
  • Deal ID
  • Name
  • Deal Provider
  • Brand
  • Content Type
  • Media Type
  • Exchanges
  • Floor Price: The minimum CPM required to bid on the Deal. Max bid should be significantly higher in order to compete in the auction.
  • Recommended Bid
  • Livestream
  • Duration
  • Sizes
  • Auction Type
  • Device Types
  • Countries
  • Permitted Sensitive Categories
  • Publisher Approval Required
  • Notes
  • Start Date
  • End Date
  • Last Served Date

These Deals can be targeted by individually targeting them or by creating a Deal List and adding them to the Campaign targeting section. Remove all exchanges from the targeting and associate the selected Deals using the green plus sign next to the name of the Deal. The Price Floor provides guidance for bidding, but it’s recommended to add at least $5-10 to the price floor for your Max Bid. Since this is still an RTB environment, competitive bids are necessary to achieve scale with premium inventory.

Inventory Targeting

Inventory Type:

  • Web: Ads run in a browser on desktop, laptop, and mobile devices.
  • In App: Ads run in a software application designed for a mobile device such as a phone, or tablet
  • Combined: Ads run on both Web & In App inventory on the same Line.

Inventory Source:

  • Exchange: The Open Exchange provides access to inventory monetized through supply-side platforms (SSPs), where all buyers and advertisers have an equal opportunity to bid in a competitive marketplace.
  • Private Marketplace (PMP) Deals: Deals allow publishers to offer premium inventory exclusively to a specific advertiser or group of advertisers in a private auction.
  • Programmatic Guaranteed (PG) Deals: 1:1 access where pricing is fixed and quantity of inventory is guaranteed and may require minimum spend commitment by the Advertiser.

Read more about best practices here: Best Practices

Inventory Targeting: Optionally, you can target specific sites, apps, or deals depending on your Campaign goals.

Import Deal

Users can import their own Deals directly in the platform interface. Reach out to your Account Manager or the Help Center to request access to this feature.

Steps to Import a Deal

  1. Navigate to the Inventory tab.
  2. On the right-hand side of the Negotiated Deals section, click Import Deal.
  3. Enter the Deal Id in the dialog box below and click the Import button. Always use the Deal Id provided to you by the publisher or SSP, as formats tend to vary. For reference, here are some common examples:
    • DVPlus: 13-character string with prefix + hyphen + digits (e.g., MGNI-AP-17821)
    • Freewheel: 14-character string with prefix + hyphens + digits (e.g., FWM-USD-00679)
    • Index: ‘IX’ character prefix + 18 or more alphanumeric string (e.g., IX1MPDSPLiveSportsOTTG4eqZIAR)
    • Magnite: Deal ID formats vary by publisher/SSP and may not match the examples below. Always use the deal ID provided to you. Examples include:
      • 36-character UUID (e.g., 47d1c4fa-8126-46ed-821f-4fde61a3f331)
      • 43-character string with multiple hyphens (e.g., Disney-DXP-Live-IOA-PontiacIntelligence-2025)
      • 32-character string with multiple hyphens + digits (e.g., IOA-PI-BusinessFinance-CTV-176526)
    • Microsoft (MSFT): 7 digit integer (e.g., 2481832)
    • NBC: 12-character string with prefix + zero-padded integer (e.g., NBC-PON-00004)
    • Samsung: 36-character UUID (e.g., 8deb491f-546c-4ee4-bbea-f7cf29e2b41d)
    • Triton: 5-character short alphanumeric (e.g., M3mmD)
  4. Click Import.

5. The below popup window will appear and two situations will occur:

  • If the deal has been ingested and exists in our database, the dialog box below will pop up. The remaining fields can be filled out and saved by clicking the Save button. The Deal is now ready for targeting.
  • If a deal has not yet been ingested, you can create it manually and enter the following fields. The deal will not become active until our system begins receiving bid requests, but it will be associated with your seat and ready for activation once those requests are detected. This allows you to add the deal to your campaign or line targeting in advance, ensuring everything is configured and ready to run once the deal becomes live.

Troubleshooting:

If a deal ID is not found in the tool after entering the Deal Id. The most common reasons are:

  • Wrong Seat – The publisher may have sent the deal to the incorrect seat. Ensure that it is sent to ‘Pontiac Intelligence’ for video and ‘Pontiac – Web’ for display.
  • Start Date Issue – The publisher may have set the deal’s start date to coincide with the campaign launch date. If the date is in the future, the deal will not be visible in the tool and cannot be set up yet.

Best Practices:

  • Always ask publishers to set the deal start date as immediate, not the same as the campaign start date. This ensures you can see and configure the deal in advance.
  • If a deal doesn’t appear, first confirm the seat and start date directly with the publisher.
  • If both are confirmed and the deal still cannot be found, please reach out to through the Help Center or your Account Manager for additional support and troubleshooting.