The Analytics Planning Tool helps users build media plans using LLM-powered research, campaign inputs, and Pontiac marketplace data. Users can provide campaign goals, audience, geography, budget, inventory types, and optional supporting documents. The tool then researches the brand, recommends audience and content strategies, and matches those recommendations against Pontiac sample bid request data to identify relevant inventory and expected scale.

Users can review and refine recommended audiences, content veins, taxonomy selections, geo constraints, impression goals, and line structure before generating the final plan. Plans include projected scale, spend, CPMs, recommended Deals, inventory targeting, and sample availability estimates.

Once generated, the plan can be reviewed in the Executive Summary, Campaign, and Downloads tabs. Users can edit proposed Lines and targeting, download planning and deployment files, and import the completed Planning report directly into a Campaign for final QA and launch.

For complete setup instructions, plan configuration options, output details, and steps for importing a plan into a Campaign, see the full Planning Tool documentation.