The Inventory Availability Tool is a forecasting system that provides advertisers with insights into the inventory accessible through the Pontiac Bidder. By leveraging historical data, delivery trends, sample log data, and Pontiac’s proprietary forecasting formula, the tool helps advertisers:

• Create and refine Inventory targeting lists.
• Assess the feasibility of targeting parameters.
• Optimize bid strategies.
• Estimate available scale for Campaign planning.

Create an Inventory Availability Report

1. Switch to the ‘ART’ section using the toggle in the top right corner.
   • If the ‘ART’ button is unavailable, contact Pontiac Support via the Help Center.
2. Navigate to the ‘Inventory Availability’ tab.
3. Click ‘New Report’.
4. Enter a report name and select and end date (the start date will default to 30 days before the selected end date).
5. Select ‘CTV’ for a CTV forecasting report.
   • Note that you can also create an Origin forecasting report. See the following documentation:
6. Select Inventory Type: In-App or Web.
7. Add Targeting parameters by the follow two methods
   • Edit Targeting: Select parameters for forecasting.
     • Available targeting options for In-App include:
       • Deals
       • Exchanges
       • Geo (Country, Regions, DMAs)
       • Zip Codes
       • Livestream
       • App Lists (In-App only)
       • Apps (In-App only)
       • Device Types
       • Channel
       • Network
       • Publisher
       • Genre
       • Series
       • Title
       • Multi Field
     • Available targeting options for Web include:
       • Deals
       • Exchanges
       • Geo
       • Zip Codes
       • Livestream
       • Publisher
       • Site Lists
       • Sites
       • Device Types
   • Inventory Discovery: Due to the inconsistency in how inventory information is structured across the CTV landscape, this tool helps advertisers create well-informed targeting lists and identify variations in formatting for the desired inventory.
     • Search and click to add fields to targeting for the forecast report.
8. Associate Audience Segments
   • Custom Audiences
   • Third Party Audiences
   • Contextual Audiences
   • ART Audiences
   • See Boolean Logic for more details on any and all logic for targeting between groups.
9. Run the report and wait a couple of minutes for results to populate.

Understanding the Results

Summary Metrics

• Estimated Daily Impressions
• Total Impressions
• Unique IFAs
• Unique IPs

Chart Data

The report includes individual expandables and visualizations for:

• Deals
• Exchanges
• Channel
• Network
• Publisher
• Genre
• Series
• Titles
• Apps
• Device Types
• Livestream
• Zip Codes
• Sample Requests: Provides deeper insights into impression-level parameter combinations.
  • For example:
    • If a Deal ID is selected, charts will display available Networks and Channels.
    • Sample logs will illustrate how specific networks grant access to certain channels within that deal.