The Pontiac premium video deal catalog can be found in the ‘Inventory’ tab of the platform, under ‘Deals’. When selecting deals that best align with your campaign goals, it is recommended to review all columns in this table to ensure your creatives meet specs, approval processes are completed, and campaigns are correctly configured to drive success. You may also want to review the Deal Landscape Tool, to understand the level of transparency in data shared by each Deal. Sample logs and forecasting reports are also available for each Deal in the ‘ART’ tab.

• ID: The Deal ID assigned from Pontiac.
• Name: The Deal Name that the importer assigns to the Deal.
• Avails: The approximate number of available requests for that deal. This changes based on the Reporting Interval: Yesterday, 7 Days, or 30 Days.
• Deal Provider: The entity with a direct relationship with Pontiac and supplies the external deal ID used to import the deal.
• Brand: The brand or publisher of the content in the deal.
• Content Type: The category of content being streamed when the ad is shown. Run of Network (RON) means all inventory from the publisher or deal provider.
• Media Type: The type of media: Streaming/CTV (TV placements), OLV (online video – in-app/web, not streaming TV), Combined Video, Audio, Display.
• Exchanges: The SSP or platform the deal provider uses to send bid requests to Pontiac.
• Floor Price: The minimum bid price (CPM) required to enter the auction. Hover over the price to see Min, Max, Avg, and Median for Bid insight.
• Recommended Bid: Suggested bids based on factors like inventory variation and competition.
• Livestream: The percentage breakdown of sample requests across live content, video on demand (VOD) content, or unknown environments.
• Duration: Allowed ad unit durations; multiple durations show the percentage of requests for each.
• Sizes: The allowed ad unit sizes; hovering over the size tool shows request percentages per size.
• Auction Type:
  • First Price: The winning bid is the price the advertiser pays.
  • Second Price Plus: The advertiser pays $0.01 above the second-highest bid.
• Device Types: The devices where impressions are served, including Connected Device, Connected TV, Set Top Box, Personal Computer, Phone, and Tablet.
• Countries: The Countries that the Deal is seeing bid requests from.
• Permitted Sensitive Categories: Deals that allow sensitive content to be served.
• Publisher Approval Required: Deals requiring publisher approval for each ad before launch. Submit ads for approval through the Help Center.
• Notes: Any additional deal requirements, restrictions, inventory, or targeting.
• Start Date: When the Deal is eligible.
• End Date: When the Deal is no longer eligible.
• Last Served Date: The most recent date that impressions were served through the Deal.
• Action: Request access to public Deals if needed. Note that all deals will be approved within 24 hours after being requested.
• Creative Types: Shows which creative formats are seen in the bid requests for a specific Deal.
• Inventory Type: Shows what type of inventory is seen in the bid requests for a specific Deal.

Negotiated Deals

If you can’t find the deal you need in the catalog, reach out through the Help Center. The Pontiac Partnership team may be able to negotiate a deal for you or you can bring over your own negotiated deals. Any programmatic guaranteed deals or deals negotiated for a specific advertiser will appear under the ‘Negotiated Deals’ section in the ‘Inventory’ tab. See how to import your own deals documentation here: Import Deal