Deals

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Deals

Pontiac Deals

The Pontiac premium video deal catalog can be found in the ‘Inventory’ tab of the platform, under ‘Deals’. When selecting deals that best align with your campaign goals, it is recommended to review all columns in this table to ensure your creatives meet specs, approval processes are completed, and campaigns are correctly configured to drive success. You may also want to review the CTV landscape tool, to understand the level of transparency in data shared by each CTV deal. Sample logs and forecasting reports are also available for each deal in the ‘ART’ tab, for more information see the following documentation: Planning Tools

  • Deal Provider: The entity with a direct relationship with Pontiac and supplies the deal ID.
  • Brand: The brand or publisher of the content in the deal.
  • Content Type: The category of content being streamed when the ad is shown. “Run of Network” (RON) means all inventory from the publisher or deal provider.
  • Media Type: The type of media: Streaming/CTV (TV placements), OLV (online video – in-app/web, not streaming TV).
  • Exchange: The SSP or platform the deal provider uses to send bid requests to Pontiac.
  • Floor Price: The minimum bid price (CPM) required to enter the auction.
  • Recommended Bid: Suggested bids based on factors like inventory variation and competition.
  • Duration: Allowed ad unit durations; multiple durations show the percentage of requests for each.
  • Device Types: The devices where impressions are served, including Connected TV, Set-top box, computers, mobiles, and tablets.
  • Sizes: The allowed ad unit sizes; hovering over the size tool shows request percentages per size.
  • Livestream: The percentage of impressions that are live versus on-demand or undefined.
  • Auction Type:
    • First Price: The winning bid is the price the advertiser pays.
    • Second Price Plus: The advertiser pays $0.01 above the second-highest bid.
  • Permitted Sensitive Categories: Deals that allow sensitive content to be served.
  • Publisher Approval Required: Deals requiring publisher approval for each ad before launch. Submit ads for approval through the Help Center.
  • Notes: Any additional deal requirements, restrictions, inventory, or targeting.
  • Last Served Date: The most recent date that impressions were served through the deal.

Negotiated Deals

If you can’t find the deal you need in the catalog, reach out through the Help Center. The Pontiac Partnership team may be able to negotiate a deal for you. Any programmatic guaranteed deals or deals negotiated for a specific advertiser will appear under the ‘Negotiated Deals’ section in the ‘Inventory’ tab.