The CTV Landscape tool provides transparent insights into the data available for targeting and reporting across the accessible publishers and deals through the CTV bidder. With great inconsistencies in the information shared by each media owner across the CTV industry, this tool can be leveraged in the research and planning process to align campaign goals and expectations with available targeting and reporting capabilities.

To measure the level of transparency for CTV inventory, we are evaluating the percentage of bid requests (or impressions) that contain the following information:

• Title
• Series
• Channel
• Network
• Full IP

By aggregating the data in bid requests from the Pontiac CTV Bidder, we can provide full transparency on the level of data shared by each publisher and by each Deal on the platform so you know exactly what you will get out of your campaigns, no surprises!

Reports are sortable by each field, click on the name of a field to order the report from lowest to highest or vice versa. Assess the inventory available with 100% reported rates on the parameters most important to your brand or search for the publishers and deals of interest to see which information they consistently share. Optimize your campaigns towards full transparency using the transparency scores to choose deals or create publisher targeting lists.