The Deal Landscape tool provides transparent insights into the data available for targeting and reporting across the accessible Deals through the Bidder. With great inconsistencies in the information shared by each media owner across the industry, this tool can be leveraged in the research and planning process to align campaign goals and expectations with available targeting and reporting capabilities.

For full documentation, see here: Deal Landscape Tool

Transparency Report

The Transparency Report aggregates bid request data to show how much information each deal provides, including fields such as Title, Series, Channel, Network, and Full IP.

This allows you to understand exactly what data is available for targeting and reporting.

• View all bidder-specific deals your account has access to
• Sort by any field to evaluate transparency levels
• Download the full dataset using the arrow next to the search bar
• Share results via a public link (valid for 30 days)

Deal Sample Logs

Click the Deal Name to view sample logs and see exactly what data is being passed.

This allows you to:

• Analyze content details such as publisher, network, channel, series, and title
• Optimize targeting based on real inventory signals

Custom Reporting

The Custom Reporting tool allows you to generate sample request logs for deeper analysis across one or multiple deals.

1. Navigate to the Custom Reporting section
2. Click New Custom Report
3. Select your deal(s), date range, and dimensions
4. Generate the report

Use the Deal Landscape Tool to understand inventory, evaluate transparency, and make smarter, data-driven decisions before and during campaign execution.