Create your target Audience profile from the desired demographic variables to discover new zip code targets with the highest propensity match to your desired Audience profile. Leveraging the correlation between zip codes and demographics, ADT uses US Census Data to find the zip codes with the largest deviation from the US mean across the selected variables. Leveraging impression data and deep contextual analysis, interest categories can also be evaluated for each zip code to find areas that are over-indexing in content consumption for the selected topics. Audience Discovery data can be exported for targeting across all channels and media types. Additionally, browse our public reports to see if there is a report that fits your campaign needs already. For more information, please see the full ART Audience Discovery Tool documentation.