The Pontiac premium video deal catalog can be found in the ‘Inventory’ tab of the platform, under ‘Deals’. When selecting deals that best align with your campaign goals, it is recommended to review all columns in this table to ensure your creatives meet specs, approval processes are completed, and campaigns are correctly configured to drive success. You may also want to review the Deal Landscape Tool, to understand the level of transparency in data shared by each Deal. Sample logs and forecasting reports are also available for each Deal in the ‘ART’ tab.

• Deal Provider: The entity with a direct relationship with Pontiac and supplies the deal ID.
• Brand: The brand or publisher of the content in the deal.
• Content Type: The category of content being streamed when the ad is shown. “Run of Network” (RON) means all inventory from the publisher or deal provider.
• Media Type: The type of media: Streaming/CTV (TV placements), OLV (online video – in-app/web, not streaming TV), Audio, Display.
• Exchange: The SSP or platform the deal provider uses to send bid requests to Pontiac.
• Floor Price: The minimum bid price (CPM) required to enter the auction.
• Recommended Bid: Suggested bids based on factors like inventory variation and competition.
• Duration: Allowed ad unit durations; multiple durations show the percentage of requests for each.
• Device Types: The devices where impressions are served, including Connected TV, Set-top box, computers, mobiles, and tablets.
• Sizes: The allowed ad unit sizes; hovering over the size tool shows request percentages per size.
• Livestream: The percentage of impressions that are live versus on-demand or undefined.
• Auction Type:
  • First Price: The winning bid is the price the advertiser pays.
  • Second Price Plus: The advertiser pays $0.01 above the second-highest bid.
• Permitted Sensitive Categories: Deals that allow sensitive content to be served.
• Publisher Approval Required: Deals requiring publisher approval for each ad before launch. Submit ads for approval through the Help Center.
• Notes: Any additional deal requirements, restrictions, inventory, or targeting.
• Last Served Date: The most recent date that impressions were served through the deal.

Negotiated Deals

If you can’t find the deal you need in the catalog, reach out through the Help Center. The Pontiac Partnership team may be able to negotiate a deal for you. Any programmatic guaranteed deals or deals negotiated for a specific advertiser will appear under the ‘Negotiated Deals’ section in the ‘Inventory’ tab.

The Deal Landscape tool provides transparent insights into the data available for targeting and reporting across the accessible Deals through the Bidder. With great inconsistencies in the information shared by each media owner across the industry, this tool can be leveraged in the research and planning process to align campaign goals and expectations with available targeting and reporting capabilities.

To measure the level of transparency seen in inventory, we are evaluating the percentage of bid requests (or impressions) that contain the following information:

• Title
• Series
• Channel
• Network
• Full IP

By aggregating the data in bid requests from the Pontiac Bidder, we can provide full transparency on the level of data shared by each Deal on the platform so you know exactly what you will get out of your campaigns, no surprises!

Reports are sortable by each field, click on the name of a field to order the report from lowest to highest or vice versa. Assess the inventory available with 100% reported rates on the parameters most important to your brand or search for the publishers and deals of interest to see which information they consistently share. Optimize your campaigns towards full transparency using the transparency scores to choose deals to target.

The Inventory Availability Tool is a forecasting tool that provides directional guidance in Campaign planning. If your report returns no data, reach out through the Help Center for more information on the feasibility and potential scale for the selected targeting. By leveraging historical data, delivery trends, sample log data, and Pontiac’s proprietary forecasting formula, the tool helps advertisers:

• Create and refine Inventory targeting lists.
• Assess the feasibility of targeting parameters.
• Optimize bid strategies.
• Estimate potential scale for Campaign planning.

Create an Inventory Availability Report

1. Switch to the ‘ART’ section using the toggle in the top right corner.
   • If the ‘ART’ button is unavailable, contact Pontiac Support via the Help Center.
2. Navigate to the ‘Inventory Availability’ tab.
3. Click ‘New Report’.
4. Enter a report name and select and end date (the start date will default to 30 days before the selected end date).
5. Select ‘CTV’ for a CTV forecasting report.
   • Note that you can also create an Origin forecasting report. See the following documentation:
6. Select Inventory Type: In-App or Web.
7. Add Targeting parameters by the follow two methods
   • Edit Targeting: Select parameters for forecasting.
     • Available targeting options for In-App include:
       • Deals
       • Exchanges
       • Geo (Country, Regions, DMAs)
       • Zip Codes
       • Livestream
       • App Lists (In-App only)
       • Apps (In-App only)
       • Device Types
       • Channel
       • Network
       • Publisher
       • Genre
       • Series
       • Title
       • Multi Field
     • Available targeting options for Web include:
       • Deals
       • Exchanges
       • Geo
       • Zip Codes
       • Livestream
       • Publisher
       • Site Lists
       • Sites
       • Device Types
   • Inventory Discovery: Due to the inconsistency in how inventory information is structured across the CTV landscape, this tool helps advertisers create well-informed targeting lists and identify variations in formatting for the desired inventory.
     • Search and click to add fields to targeting for the forecast report.
8. Associate Audience Segments
   • Custom Audiences
   • Third Party Audiences
   • Contextual Audiences
   • ART Audiences
   • See Boolean Logic for more details on any and all logic for targeting between groups.
9. Run the report and wait a couple of minutes for results to populate.

Understanding the Results

Summary Metrics

• Estimated Daily Impressions
• Total Impressions
• Unique IFAs
• Unique IPs

Chart Data

The report includes individual expandables and visualizations for:

• Deals
• Exchanges
• Channel
• Network
• Publisher
• Genre
• Series
• Titles
• Apps
• Device Types
• Livestream
• Zip Codes
• Sample Requests: Provides deeper insights into impression-level parameter combinations.
  • For example:
    • If a Deal ID is selected, charts will display available Networks and Channels.
    • Sample logs will illustrate how specific networks grant access to certain channels within that deal.

Locate & understand the highest value users to your brand by utilizing the traffic on your website, or a list of U.S. zip codes, to create detailed insight reports, and leverage look-a-like modeling to find new targets that share key characteristics with your existing audience. For more information, please see the full ART Audience Research Tool documentation.

Select from demographic variables and interest categories to build an audience profile, then find new targets across the U.S. that match this target audience. For more information, please see the full ART Audience Discovery Tool documentation.