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Hierarchy

Overview

  • Terminology
  • Hierarchy
  • Best Practices
    • Overview of CTV Best Practices
    • How to Setup CTV with Deals
    • How to Setup CTV with Exchanges
  • Inventory & Planning
    • Deals
    • CTV Landscape Tool
    • Inventory Availability Tool
  • CTV Strategy Guide
  • CTV Bid Recommendations
  1. Home
  2. CTV Documentation
  3. Overview
  4. Hierarchy

Hierarchy

LevelFeatures
SeatSeat Settings (Users, Addendum, Preferences)
Create & Edit Advertisers
Inventory Management (Site, App, & Deal Lists, Deals, Negotiated Deals)
Audiences Management (Custom, Contextual AI, ART Audiences, Third Party Audiences, On Boarded)
Templates Management
Reporting Management
AdvertiserEdit Advertisers
Set Advertiser Margin
Campaign Management (Create, Edit, Clone, Save as Template)
Creative Management
Pixel Management
Performance Overview (Bid Data, Campaign Performance, Advertiser Daily Performance, Video Events)
CampaignManage Budget
Manage Pacing & Dayparts
Enable & Manage Flights
Enable Campaign Frequency & Recency
Associate Creatives
Associate Audiences
Associate Pixels
Line Management (Create, Edit)
Performance Overview (Bid Data, Line Performance, Campaign Daily Performance, Video Events)
LineLine Management (Create, Edit, Clone, Save as Template)
Inventory Type
Manage Bidding
Manage Budget
Budget Multiplier & Allocation Weight
Manage Pacing & Dayparts
Enable Line Frequency & Recency
Enable & Manage Foot Traffic Reporting
Enable Custom Model
Targeting
Associate Creatives
Associate Audiences
Associate Pixels

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