How to Setup CTV with Exchanges

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How to Setup CTV with Exchanges

  1. Create an App List (Optional)
    • If you would like to run through the Open Exchange, it is highly recommended that you target an app list to specify the apps/channels where you would like the Line to run. For CTV, if you do not supply an app list, the Line will run may be able to run on TV apps that are not strictly for streaming TV content. For example, TV Weather apps.
    • To create a custom CTV app list, go to the ‘Inventory’ tab and enter the app domains you would like to target. For example, in the Custom App List box enter ‘com.slingtv.ctv.aetv.roku’ to target the Roku A&E app. You must then add the App List to the Line.
  2. Upload Creative
    • If you do not yet have an Advertiser created for this campaign, first create the Advertiser. Then open the Advertiser and upload one or more Creatives that meet the OTT/CTV Specs, see here: Pontiac CTV & OTT Specs
    • The Creative will need to pass the Creative Audit which may take up to 24 hours.
  3. Set-up a Campaign and/or Line Item
    • Under the Advertiser, create a Line Item following these recommendations:
    • Inventory Type: CTV
    • Platform KPIs: Reach or VCR
    • Frequency Caps: Because device IDs and user IDs are not always available, frequency-capped CTV video campaigns can be more challenging to scale than desktop and mobile campaigns. For this reason, we recommend setting caps to 0.
    • Bid Strategy: Closing CPMs are typically in the $20-40 range. However, this will vary greatly according to the caliber of the publishers and inventory being targeted. We recommend starting with bids in this range, and if you are not achieving the desired scale, continue to increase bids.
    • Allow for Cookieless Users: Enable this feature, Cookies are not typically available across CTV devices, and requiring them may prevent lines from serving.
    • Foot Traffic Attribution: This is available for CTV at a $4 CPM, add this additional cost to your bid CPM.
    • Exchanges: Include the Exchanges through which you would like to purchase inventory. Under the ‘CTV/OTT’ Exchange category you will find the predominately CTV based Exchanges. It is recommended to select exchanges from this section.
    • Geo Targeting: Zip Code, DMA, State, or Country
    • App List: If you created an app list to target, associate this list to the Line as an ‘Allow’ list.
    • Device Types: Leave the Device Types set to ‘TVs’, ‘Game Consoles’ and ‘Set Top Boxes’.
    • Operating Systems: Leave all operating systems selected
    • Video Playback: Select from ‘PreRoll’, ‘MidRoll’, and ‘PostRoll’, recommended to include all three. Do NOT select ‘Outstream’.
    • Video Size: Do not select a size.
    • Viewability Threshold: NOT AVAILABLE
    • Ads.txt: NOT AVAILABLE
    • Creative: Associate a Creative that meets the OTT/CTV Specs.
    • Audience Targeting: It is only recommended to use audiences from the providers TruAudience (Tru Optik), Lotame and Comscore. Associate the selected audience to the Advertiser, then to the Line Item under ‘Associate Segments’. Keep in mind that these audiences are intended for CTV, but they may still limit scale.
    • Conversion Pixels: The standard ‘Conversion Pixel’ cannot be used. To track online conversions driven by a CTV Line, you can use an IP Conversion pixel. Read more here: IP Conversion Pixels