Some publishers require advertisers to complete an approval process before their inventory can be targeted. If a deal requires publisher approval, it will be indicated in the ‘Publisher Approval Required’ column within the Deals table under the Inventory tab.

Once a creative is approved for a specific publisher, it will be displayed in the ‘Approved for:’ field

Disney Approval Process

For all Disney-owned properties, including ESPN, Disney XP, Disney+, Hulu, ABC & more, an approval process is required before ads can run. This process involves two key steps:

1. Brand Safe-Listing
2. Creative QA conducted by the Disney team to ensure all assets meet the publisher’s specifications.

Ads that do not complete this process will not be allowed to run on these Disney-affiliated deals.

Before initiating the approval, please review the publisher’s specifications in detail and ensure that all tags and creatives fully comply with the stated requirements.

• ESPN: https://files.disneyadvertising.com/MediaKit/ESPN/espn_watch-espn-mid-roll.pdf
• Disney XP: https://files.disneyadvertising.com/MediaKit/Disney-XP/disney-xp_digital-video.pdf
• Disney+: https://files.disneyadvertising.com/MediaKit/Disney-Plus/disneyplus_video.pdf
• Hulu: https://hulu.disneyadvertising.com/ad-products/video-commercial/
• ABC: https://www.disneyadvertising.com/mediakit/abc-brands/

For more information, see Disney Company Ad Specifications page: https://www.disneyadvertising.com/mediakit/

To start the Disney approval process, reach out through the Help Center with the following information:

• Advertiser URL
• Advertiser Creative Asset
• Advertiser Tags
• Properties you want access to (Disney XP, ESPN, Hulu, etc.)

Publisher Blocked Categories

For each impression, there is a field called ‘b-cat’ (blocked categories) included in the request that allows the publisher to block creatives with content in certain IAB categories. If the IAB category assigned to your creative in the audit is included in the list of blocked categories, your ad will not be eligible to serve on that inventory. In the CTV landscape report, the request_bcat column can be found in the sample logs for each deal. While this is just a sample and blocked categories could vary for each impression, this provides insight into commonly blocked categories by Deal. If your creative category is blocked in all sample impressions, it is unlikely you will be able to run through the selected deal.

These categories come from the Open RTB Specs, that can be found here in table 5.1 ‘Content Categories’:

Open RTB Specs v2.5

Publisher Audits

Certain inventory or deals may require an additional publisher audit for each creative ad unit targeting that inventory. Creatives will not run through Deals that require a publisher audit until they have been approved for this inventory by the publisher and deal provider. For questions regarding the process for these audits, reach out through the Help Center.

Pontiac shall have no liability or responsibility of any kind if a third-party declines to serve any Ads proposed by a Pontiac user, regardless of whether the ads meet the Pontiac Ad Standards or are approved by Pontiac, and users agree to indemnify and hold harmless Pontiac from any losses arising from a third-party’s decision not to serve a user’s ads.