Creative Specs
This page outlines the technical requirements for creatives across all supported media types in Pontiac and general recommendations.
Pontiac Hosted Creatives
Video: Hosted
| Max ad length | 90 |
| Length | 5, 10, 15, 30, 45, 60, 75, and 90 most common, custom duration also supported |
| File format | MP4 |
| Max file size | 200 MB |
| Unit size | Matches player size selected |
| Recommended Sizes | 1920×1080, 1280×720 |
| Supported Aspect Ratio | 16:9 (Recommended), 9:16, 4:5, 1:1 |
| Video Bit Rate | 20,829 Kbps Maximum |
| Frame Rate | Min of 14 FPS (30 FPS recommended) |
Video Hosted 16:9 Kevel Template Specs
- 1920 × 1080 at 20,829 Kbps
- 1920 × 1080 at the original uploaded media file bitrate if it is less than 20,829 Kbps and not already included.
- 1920 × 1080 at 19,963 Kbps
- 1920 × 1080 at 15,000 Kbps
- 1920 × 1080 at 10,000 Kbps
- 1920 × 1080 at 4,006 Kbps
- 1280 × 720 at 10,000 Kbps
- 1280 × 720 at 5,000 Kbps
- 1280 × 720 at 1,994 Kbps
- 1280 × 720 at 1,000 Kbps
- 1024 × 576 at 2,100 Kbps
- 1024 × 576 at 1,799 Kbps
- 960 × 540 at 1,219 Kbps
- 854 × 480 at 714 Kbps
- 768 × 432 at 750 Kbps
- 720 × 406 at 486 Kbps
- 640 × 360 at 1,101 Kbps
- 640 × 360 at 907 Kbps
- 640 × 360 at 397 Kbps
- 640 × 360 at 300 Kbps
- 480 × 270 at 390 Kbps
The platform does not upscale uploaded video files. If the original uploaded media file does not meet a listed size and bitrate combination, that rendition will not be generated or included.
For example, if a 1920 × 1080 video with a bitrate of 6,000 Kbps is uploaded, the 1920 × 1080 at 4,006 Kbps rendition can be generated, but the 10,000 Kbps, 15,000 Kbps, and higher-bitrate 1920 × 1080 renditions will not be included.
Banner: Hosted
| Supported Sizes | 88×31, 120×24, 120×60, 120×90, 120×160, 120×240, 120×600, 125×60, 125×125, 160×600, 180×150, 180×500, 200×200, 250×250,250×300, 300×50, 300×60, 300×100, 300×200, 300×250, 300×300, 300×400, 300×600, 300×1050, 320×50, 320×100, 320×250, 320×320, 320×360, 320×400, 320×480, 336×280, 400×300, 414×125, 468×60, 468×80, 580×400, 600×315, 600×600, 640×480, 640×720, 728×90, 728×200, 728×300, 732×610, 750×750, 900×1600, 930×180, 960×1200, 960×1600, 970×90, 970×250, 980×120, 980×150, 980×300, 980×500, 980×600, 1024×768, 1080×1080, 1080×1920, 1200×600, 1200×628, 1200×675, 1200×1200, 1280×720, 1920×1080, 1920×1200 |
| Click tracking requirements | Must include macro ${CLICK_URL} or ${CLICK_URL_ENCODED} to track clicks in Pontiac depending on your ad server. See here for more information: Creative Specs |
| Accepted File Formats | jpeg, png, gif (gif’s should use common banner sizes such as: 300×250, 320×50, 300×600, 728×90, 160×600, etc.) |
| Max file size | 5 MB |
For additional macros see here: Creative Macros
Audio: Hosted
| Length | :15 seconds or :30 seconds or :60 seconds (popular and recommended), custom durations also supported |
| File Format | MP3 |
| Max File Size | 200 MB |
| Bit rate | At least 128 kbps bit rate / 44100 Hz sample rate |
HTML5
| Common Sizes | 300×250, 728×90, 160×600 |
| File Format | The zip file must contain an index.html, with this exact file name which much reside in the root of the zip file and not in a subfolder. Index.html should be complete and valid HTML document and not an HTML fragment. All external resources must be secure (https). |
| File Size | 200 MB max file size, overage fees will apply for larger files |
| Limits | Cannot animate after the 3rd rotation, and cannot exceed 30 seconds |
General Recommendations
Ad Server Tag
| Banner Sub Type | iFrame, Raw HTML |
| Click tracking requirements | Must include macro ${CLICK_URL} or ${CLICK_URL_ENCODED} to track clicks in Pontiac depending on your ad server. See here for more information: Creative Specs |
| Video & Audio file format | VAST 4.0 |
CTV
| Recommended Ad Duration* | :15 seconds or :30 seconds |
| Creative Type | VAST 2, 3, 4 |
| Media Type | MP4 |
| Recommended Bitrate | Between 15,000 Kbps and 30,000 Kbps |
| Recommended Resolution* | 1920×1080, 1280×720 (sometimes notated as 720p) |
| *other resolutions and durations are supported, these are the most common and are recommended for CTV |
OTT
| Max ad length | :15 seconds or :30 seconds |
| File format | VAST 2, 3, 4 |
| Max file size | 100 MB |
| Unit size | 1080×1920 |
| Min Resolution | 1280×720 (sometimes notated as 720p) |
| Min Bit Rate | 2,000 kbps |
| Frame Rate | 24-25 or 29-30 FP |
| 3rd party tracking | 1×1 tracking pixels accepted |
| Codec | H.264 |
VPAID is not supported for OTT placements, and FLV, WebM and VPAID media types will not be eligible to serve on OTT inventory.
Spotify Audio File
| Length | :15 seconds or :30 seconds |
| File Format | MP3 |
| File Size | 1MB |
| WAV bit rate | 16-bit 44.1 kHz |
| MP3 bit rate | At least 192 kbps |
Specs may vary by publisher & media owner. Sample bid requests that contain the min & max duration, bit rate and other creative requirements can be found in the Deal Landscape report by Deal. Click on the Deal name to review this information for 50 sample impressions.
At this time all creatives are required to be uploaded as VAST tags. If you do not have access to an ad server to host your creatives, Pontiac offers hosting via DCM at an additional cost. Reach out via the Help Center for more information.
Creative Rotation on Tags Ad Tags
Tags uploaded to the Pontiac platform must not rotate brands or advertisers. Tags may rotate through various ads for the SAME brand, but all creative attributes (size, duration, brand), must be the same for all versions of the creative.
We automatically search each tag for malicious activity (including for malware and other viruses that can be distributed through ad tags), but you are solely responsible for any tags that you upload or any damage that they cause. If at any point your ad tags are flagged as malicious, your account will be suspended pending an investigation and the remaining account balance will be forfeited to Pontiac and will not be refundable.