CTV

Recommended Ad Duration*	:15 seconds or :30 seconds
Creative Type	VAST 2, 3, 4
Media Type	MP4
Recommended Bitrate	Between 15,000 Kbps and 30,000 Kbps
Recommended Resolution*	1920×1080, 1280×720 (sometimes notated as 720p)
*other resolutions and durations are supported, these are the most common and are recommended for CTV

OTT

Max ad length	:15 seconds or :30 seconds
File format	VAST 4.0, MP4
Max file size	100 MB
Unit size	1080×1920
Min Resolution	1280×720 (sometimes notated as 720p)
Min Bit Rate	2,000 kbps
Frame Rate	24-25 or 29-30 FP
3rd party tracking	1×1 tracking pixels accepted
Codec	H.264

VPAID is not supported for OTT placements, and FLV, WebM and VPAID media types will not be eligible to serve on OTT inventory.

Hosted Video

Max ad length	60 seconds
File format	VAST 4.0, MP4
Max file size	100 MB
Unit size	Matches player size selected
Resolution	1280×720 (1.77 Aspect Ratio Recommended)
Video Bit Rate	2500kbps Maximum
Frame Rate	Min of 14 FPS (30 FPS recommended)

Ad Server Tag

Banner Sub Type	iFrame, Raw HTML
Click tracking requirements	Must include AppNexus’ macro ${CLICK_URL} to track clicks in Pontiac
Video & Audio file format	VAST 4.0

To use an ad server tag, reach out through the Help Center to request access. Ad server tag requests are approved on a case by case basis. Please allow 2 business days for this request to be processed. You must include AppNexus’ macro ${CLICK_URL} to ensure that clicks are properly tracked in Pontiac. For additional macros see here: Creative Macros

Open Exchange Audio

Length	:15 seconds or :30 seconds or :60 seconds
File Format	MP3
File Size	1MB
Bit rate	At least 128 kbps bit rate / 44100 Hz sample rate

Spotify Audio File

Length	:15 seconds or :30 seconds
File Format	MP3
File Size	1MB
WAV bit rate	16-bit 44.1 kHz
MP3 bit rate	At least 192 kbps

Specs may vary by publisher & media owner. Sample bid requests that contain the min & max duration, bit rate and other creative requirements can be found in the CTV Landscape report by Deal. Click on the Deal name to review this information for 50 sample impressions.

At this time all creatives are required to be uploaded as VAST tags. If you do not have access to an ad server to host your creatives, Pontiac offers hosting via DCM at an additional cost. Reach out via the Help Center for more information.

Creative Rotation on Tags

Tags uploaded to the platform may rotate creatives, however, each creative within the tag should contain the same creative duration, creative resolution and brand. Creatives that improperly rotate brand, resolution or duration will be rejected in the audit.

Ad Tags

Tags uploaded to the Pontiac platform must not rotate brands or advertisers. Tags may rotate through various ads for the SAME brand, but all creative attributes (size, duration, brand), must be the same for all versions of the creative.

We automatically search each tag for malicious activity (including for malware and other viruses that can be distributed through ad tags), but you are solely responsible for any tags that you upload or any damage that they cause. If at any point your ad tags are flagged as malicious, your account will be suspended pending an investigation and the remaining account balance will be forfeited to Pontiac and will not be refundable.