CTV Specifications

Recommended Ad Duration*	:15 seconds or :30 seconds
Creative Type	VAST 2, 3, 4
Media Type	MP4
Recommended Bitrate	Between 15,000 Kbps and 30,000 Kbps
Recommended Resolution*	1920×1080, 1280×720 (sometimes notated as 720p)
*other resolutions and durations are supported, these are the most common and are recommended for CTV

Specs may vary by publisher & media owner. Sample bid requests that contain the min & max duration, bit rate and other creative requirements can be found in the CTV Landscape report by Deal. Click on the Deal name to review this information for 50 sample impressions.

At this time all creatives are required to be uploaded as VAST tags. If you do not have access to an ad server to host your creatives, Pontiac offers hosting via DCM at an additional cost. Reach out via the Help Center for more information.

Creative Rotation on Tags

Tags uploaded to the platform may rotate creatives, however, each creative within the tag should contain the same creative duration, creative resolution and brand. Creatives that improperly rotate brand, resolution or duration will be rejected in the audit.

Ad Tags

Tags uploaded to the Pontiac platform must not rotate brands or advertisers. Tags may rotate through various ads for the SAME brand, but all creative attributes (size, duration, brand), must be the same for all versions of the creative.

We automatically search each tag for malicious activity (including for malware and other viruses that can be distributed through ad tags), but you are solely responsible for any tags that you upload or any damage that they cause. If at any point your ad tags are flagged as malicious, your account will be suspended pending an investigation and the remaining account balance will be forfeited to Pontiac and will not be refundable.