Trackers Tab

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Trackers Tab

1×1 third party trackers can be added to creatives in Pontiac on upload or in the edit creative screen. In the creative window, open the Tracker tab and click Add New Tracker to enter the third-party tracking URL.

Pontiac supports the following tracker types:

  • Impressions
  • Start
  • First Quartile
  • Second Quartile
  • Third Quartile
  • Completion

Additional Information:

  • Banner ads support impression trackers only.
  • Video and audio ads support all tracker types.
  • Third-party click trackers should be configured in your ad server as the creative’s click URL.
  • Please refer to the Pontiac Macros here: Creative Macros which can be used to pass additional information when the tracker fires.
  • Pontiac macros must be implemented using the exact macro format within the tracker URL to pass data correctly. Incorrect formatting will result in missing data.
  • For additional assistance, please reach out to your account manager or the Help Center.

Using Trackers for Audience Building:

In addition to measurement, trackers can be used to support audience creation.

By adding a Pontiac pixel img as a tracker to a creative, you can capture exposed users and automatically build a custom audience based on IP data when the tracker fires.

Follow the following setups:

  1. Create a pixel and check the Create Custom Audience feature and set days to live.

2. Add the Pixel URL Img to your desired creative (CTV, Display, Audio, etc.) to the trackers tab as an impression tracker.

3. Check that the audience has started collecting records in the Audience tab > Custom section. If there are records proceed to the next step. If not, ensure that the campaign has been live long enough to collect data.

4. On the Campaign or Line level associate the custom audience.

This enables workflows such as:

  • Building audiences from users exposed to ads
  • Applying those audiences to future campaigns
  • Retargeting across different media types (e.g., video, display, audio)

This approach allows you to extend campaign impact across channels and scale retargeting strategies.