1×1 third party impression trackers can be added to creatives in Pontiac on upload or in the edit screen. Under the ‘Tracker’ tab in the creative window, click ‘Add New Tracker’ to enter the third party tracking URL.

See Creative Macros for supported marcos that can be used to pass aditional information when the tracker fires.

Third Party Click Trackers

Click trackers should be configured in your ad server as the click URL for the creative. See Creative Macros for supported macros that can be used to pass additional information when the tracker fires.