On the New Creative tab, follow these steps to set up your creative:

1. Click ‘New Creative’ button.
2. Name the Creative.
3. Choose whether or not to set the Creative to Active or Inactive by checking or unchecking the box.
   • Automatically set to Active.
4. Select the Creative Type:
   • Ad Server Tag Video (VAST)
   • First-Party Video
   • Ad Server Tag Audio
5. Set the Duration: Choose from 5, 10, 15, 30, 45, 60, 75, or 90 seconds.
   • Note, while rotating tags are allowed, the ads within the tag should not contain different durations. For the bidder, to correctly target and serve the ads in impressions where the Creative meets the criteria of the ad slot, the duration selected in upload must match the duration of the Creative.
6. Assign Weight: Set a value between 1 and 10.
   • The creative weight setting will allow you to customize the amount of a Campaign or Line budget that will be allocated to each Creative associated. If the weights are equal across all Creatives, then the ads will rotate evenly among Creatives of the same duration. For creatives with distinct durations, Creatives will serve according to available impressions for each duration.
7. Input Creative Assets: Video, Audio, or Click URL.
   • VAST URL
     • Enter the VAST URL for the Ad. VAST versions 2, 3 and 4 are currently accepted. For full Creative specs, see here: Creative Specs
     • Creative macros can be added to your tag here to dynamically pass back information for each impression served, for all supported Creative macros see here: Creative Macros
8. Select Creative Sizes.
   • Automatically Detect Sizes
     • Automatically Detect Sizes will scan the tag entered & automatically pull up any sizes available for this Creative. If a specific size is not being detected on your tag, you may need to go into the ad server where the tag was created and add the size.
     • If new sizes are added to a tag after it has previously been saved to Pontiac, these new sizes will not be automatically added to the Creative. You must open the Creative and click ‘Save’ once the new sizes are detected in order to implement the sizes for the tag. New sizes that are detected, but have not been saved yet, will be highlighted in yellow.
   • Manually Set Sizes
     • If you would like to manually add sizes for the tag instead of automatically adding them, select ‘Manually Set Sizes’, and the sizes can then be selected from the size dropdown. For CTV, the recommended dimensions are 1920×1080 and 1280×720. While other sizes can be used, the majority of inventory available is for these two sizes and not including these sizes may limit Campaign scale.
9. Option to enable ‘Serve to all sizes with similar aspect ratio’:
   • A checkbox in the creative upload window that enables the campaign to bid on impressions where the size is not selected/present on the tag but has the same aspect ratio as the sizes included. Note, creatives can scale down to smaller sizes, but will not scale to higher resolutions. The aspect ratios for included assets are visible in the creative specs tab. For example, if your creative includes 1920×1080 (1.78:1), then if this checkbox is applied the creative could also serve in ad slots that require 1280×720 (1.78:1), 640×360 (1.78:1) etc, without including media files in the tag for these sizes.
10. Click ‘Save’.