On the New Creative tab, follow these steps to set up your creative:

1. Click ‘New Creative’ button.
2. Name the Creative.
3. Choose whether or not to set the Creative to Active or Inactive by checking or unchecking the box.
   • Automatically set to Active.
4. Select the Creative Type:
   • Ad Server Tag Video (VAST)
   • First-Party Video
   • Ad Server Tag Audio
5. Set the Duration: Choose from 5, 10, 15, 30, 45, 60, 75, or 90 seconds.
6. Assign Weight: Set a value between 1 and 10.
7. Input Creative Assets: Video, Audio, or Click URL.
8. Select Creative Sizes (for video creatives only).
   • Option to enable ‘Serve to all sizes with similar aspect ratio:’
   • Note that 1920×1080 and 1280×720 are the most common CTV creative sizes. Please adjust your ad server to include these sizes or manually add them to get the most reach.
9. Click ‘Save’.