Creatives can be uploaded in the Advertiser details screen by selecting the ‘New Creative’ button. At this time the platform supports the following Creative Types:

• Banner/Display:
  • Banner: Hosted
    • First Party Banner
  • Banner: 3rd Party
    • Ad Server Tag Banner
  • HTML5
• Native
• Audio
  • Audio: Hosted
    • First Party Audio
  • Audio: 3rd Party
    • Ad Server Tag Audio
• Video
  • Video: Hosted
    • First Party Videos. Pontiac hosting fee will be applied and VAST tag will be created using Kevel.
  • Video: 3rd Party
    • Ad Server Tag Video (VAST) tags from reputable Ad Servers

For a comprehensive walkthrough of each creative type, see here: New Creative Tab

Creatives Table

On the Advertiser, Campaign, and Line level, users can download the Creatives table. By default the following columns are included:

• Status: Active or Inactive
• Audit Status: Approved, Pending, or Rejected
• ID: Creative ID
• Name: Creative Name
• Creative Type: The creative’s type: Banner: Hosted, Banner: 3rd Party, Native, Audio: Hosted, Audio: 3rd Party, Video: Hosted, and Video: 3rd Party.
• Weight: The creative’s weight.
• Imps: The amount of Impressions the creative has served and is dependent on the selected Reporting Interval.
• Clicks: The number of Clicks the creative has and is dependent on the selected Reporting Interval.
• Total Cost: The total cost of serving the creative and is dependent on the selected Reporting Interval.
• Revenue: The total cost, including any of the advertiser’s margin, of serving the creative and is dependent on the selected Reporting Interval.
• Flights Enabled: Always on or the flights that the creative is active for.
• CTR: The click through rate of the creative and is dependent on the selected Reporting Interval.
• Tag: The creative’s tag