| ${IP_HASH} | Salted encryption (blocked for GDPR compliance) |
| ${LINE_ID} | Pontiac Line ID |
| ${CREATIVE_ID} | Pontiac Creative ID |
| ${HEIGHT} | Pixel height of the creative |
| ${WIDTH} | Pixel width of the creative |
| ${CAMPAIGN_ID} | Pontiac Campaign ID |
| ${TAG_ID} | Unique identifier of the ad tag used for serving the impression |
| ${SITE_DOMAIN} | The domain of the site or app where the impression is served |
| ${GEO_POSTAL_CODE} | The postal or ZIP code of the user’s location for the impression |
| ${GEO_COUNTRY} | The country of the user’s location for the impression |
| ${GEO_REGION} | The state, province, or region of the user’s location for the impression |
| ${GEO_LAT} | Latitude of the user’s location for the impression |
| ${GEO_LONG} | Longitude of the user’s location for the impression |
| ${PUBLISHER_NAME} | The name of the publisher serving the impression |
| ${PUBLISHER_ID} | Unique ID of the publisher serving the impression |
| ${SERIES} | The series name associated with the content where the impression served |
| ${CHANNEL] | The channel name or identifier where the impression served |
| ${NETWORK} | The TV or media network associated with the impression |
| ${GENRE} | The genre classification of the content (e.g., Sports, News, Entertainment) |
| ${TITLE} | The specific title of the content where the impression served |
| ${IMP_ID} | The unique impression identifier generated for each ad request |
| ${BID_ID} | Unique identifier for the bid generated in the auction |
| ${AUCTION_ID} | Unique identifier for the auction in which the impression was available |
| ${APP_BUNDLE_ID} | The app’s bundle identifier where the impression served |
| ${DEVICE_TYPE} | The numeric IAB category code representing the type of device (e.g., mobile, desktop, CTV, set-top) |
| ${DEVICE_IFA} | Identifier for the device if available |
| ${DEVICE_OS} | The numeric IAB category code representing operating system of the device (e.g., iOS, Android, Roku OS) |
| ${DEVICE_MAKE} | Manufacturer of the device (e.g., Apple, Samsung, LG) |
| ${DEVICE_MODEL} | Model of the device (e.g., iPhone 14, Fire TV Stick 4K) |
| ${TIMESTAMP} | Timestamp of when the impression was served (UTC) |
| ${DEAL_ID} | Identifier for the deal associated with the impression |
| ${GDPR} | Flag indicating whether the impression falls under GDPR regulation |
| ${CLICK_URL} | The destination click-through URL for the ad |
| ${CACHEBUSTER} | Inserts a random number to prevent a browser from serving a cached version of an ad to ensure that every ad impression is counted accurately. |