| ${IP_HASH} | Salted encryption (blocked for GDPR compliance) |
| ${LINE_ID} | Pontiac Line ID |
| ${DEVICE_TYPE} | The numeric IAB category code representing the type of device (e.g., mobile, desktop, CTV, set-top). |
| ${CREATIVE_ID} | Pontiac Creative ID |
| ${CAMPAIGN_ID} | Pontiac Campaign ID |
| ${TAG_ID} | Unique identifier of the ad tag used for serving the impression. |
| ${SITE_DOMAIN} | The domain of the site or app where the impression is served. |
| ${GEO_POSTAL_CODE} | The postal or ZIP code of the user’s location for the impression. |
| ${GEO_COUNTRY} | The country of the user’s location for the impression. |
| ${GEO_REGION} | The state, province, or region of the user’s location for the impression. |
| ${PUBLISHER_NAME} | The name of the publisher serving the impression. |
| ${SERIES} | The series name associated with the content where the impression served. |
| ${CHANNEL] | The channel name or identifier where the impression served. |
| ${NETOWRK} | The TV or media network associated with the impression. |
| ${GENRE} | The genre classification of the content (e.g., Sports, News, Entertainment). |
| ${TITLE} | The specific title of the content where the impression served. |
| ${IMP_ID} | The unique impression identifier generated for each ad request. |
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