Creative Macros

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Creative Macros

Pontiac macros can be used in supported third-party Creative tags and tracker URLs to dynamically pass available Campaign, Line, Creative, inventory, device, geographic, content, and auction data.

Macros must be implemented using the exact supported format. Incorrect formatting may prevent the macro from being replaced or result in missing data. Macro values are populated when the applicable data is available for the request.

Third Party Creative Example

Creative Tracker Example

See the complete list of available supported macros and descriptions here: Supported Macros

For additional assistance, contact your Account Manager or the Help Center.

Creative Macro Implementation Recommendations & Examples

Click Tracking: For Pontiac to track clicks properly when utilizing third-party creative tags, the Click Macro will need to be properly inserted into the tag. Below are examples for the common ad servers. If your ad server is not included here, contact your third-party server for the location where the macro should be placed. The macro is either ${CLICK_URL} or ${CLICK_URL_ENCODED}.

Pontiac Commonly Uses:

  • DCM Example:
    • data-dcm-click-tracker=’${CLICK_URL_ENCODED}’>
  • Kevel Example:
    • setRedirectUrl(‘${CLICK_URL}’)

Cache-busting: ${CACHEBUSTER} inserts a unique value into the request to help prevent a cached ad response from being reused. This helps ensure that a new request is made to the third-party ad server for each eligible ad serve and can help reduce reporting discrepancies.The required placement of ${CACHEBUSTER} varies by ad server and tag format. Confirm the appropriate placement with the provider that generated the tag.

Third-party ad server requirements may change. The examples below were provided by Xandr or Pontiac clients and are included for reference only. Pontiac cannot guarantee that they reflect the current implementation required by each third-party provider. Confirm macro placement, encoding requirements, and tag syntax with the applicable third-party ad server before implementation.

Third-Party Banner Tag Examples by Ad Server

AdForm:

<script language="javascript" src="http://track.adform.net/adfscript/?bn=123456;click=${CLICK_URL}"></script>
<noscript>
<a href="${CLICK_URL}http://track.adform.net/C/?bn=123456;C=0" target="_blank">
<img src="http://track.adform.net/adfserve/?bn=123456;srctype=4;ord=${CACHEBUSTER}" border="0" width="930" height="180" alt=""/>
</a>
</noscript>

AdGear:

<script type="text/javascript" language="JavaScript">
(function() {
ADGEAR_SOURCE_CLICKTRACKER = "${CLICK_URL}";
ADGEAR_SOURCE_CLICKTRACKER_EXPECTS_ENCODED = false;
ADGEAR_SOURCE_CLICKTRACKER_IS_ENCODED = false;
ADGEAR_SOURCE_CLICKTRACKER_IS_DOUBLE_ENCODED = false;
var randomnum = "${CACHEBUSTER}";
var agref = "";
var proto = "http:";
if (!agref.match(/^https?/i)) agref = "";
if (window.location.protocol == "https:") proto = "https:";
if (randomnum.substring(0,2) == "__") randomnum = String(Math.random());
document.writeln('<scr' + 'ipt type="text/ja' + 'vascr' + 'ipt" s' + 'rc="' +
proto + '//d.adgear.com' + '/impressions/ext/p=' +
'1234' + '.js?AG_R=' + randomnum +
(agref === "" ? "" : ("&AG_REF=" + encodeURIComponent(agref))) +
'"></scr' + 'ipt>');
})();
</script>

AdInterax:

<SCRIPT>adx_U_555555="";adx_D_55555="${CLICK_URL}";adx_I_555555="";</SCRIPT>

<SCRIPT
SRC="http://mi.adinterax.com/js/denvernp,atencio_300X_seren,C=XXXXX,P=XXXXX/ad2.js?q=55555555" LANGUAGE="JavaScript"></SCRIPT>

<NOSCRIPT><A HREF="${CLICK_URL}http://tr.adinterax.com/re/denvernp,atencio_300X_seren,C=XXXXXX ,P=XXXXX/0/0/tc,c:noscript/http://www.johnatencio.com/search?q=new+heart&x=16&y=9"><IMG SRC="http://tr.adinterax.com/re/XXXXXX,atencio_300X_seren,C=John_atencio,
P=Scott/0/0/in,ti/http://mi.adinterax.com/customer/XXXXXXX/0/300x250_FL_newart.jpg?adxq=1282775581" BORDER=0></A></NOSCRIPT>

Adition:

<!-- BEGIN ADITIONTAG -->
<script type="text/javascript" src="http://imagesrv.adition.com/js/adition.js"></script>
<script type="text/javascript" src="http://ad1.adfarm1.adition.com/js?wp_id=12345&kid=12345&clickurl=${CLICK_URL}"></script>
<noscript><a href="${CLICK_URL}http://ad1.adfarm1.adition.com/click?sid=12345&ts=${CACHEBUSTER}">
<img src="http://ad1.adfarm1.adition.com/banner?sid=12345&kid=12345&ts=${CACHEBUSTER}" border="0"></a></noscript>
<!-- END ADITIONTAG -->

AdShuffle:

<iframe allowTransparency="true" frameborder="0" scrolling="no"
marginheight="0" marginwidth="0" topmargin="0" leftmargin="0" width="728"
height="90"
src="http://this.content.served.by.adshuffle.com/p/kl/01/234/r/56/7/8/abdef/ghijkl/view.html?${CACHEBUSTER}&ASTPCT=${CLICK_URL}"></iframe>

Adtech:

<!--IFRAME Tag (General Redirect) // Page: 728x90 //  -->
<IFRAME WIDTH="728" HEIGHT="90" SCROLLING="No" FRAMEBORDER="0" MARGINHEIGHT="0" MARGINWIDTH="0" SRC="http://adserver.adtech.de/adiframe|3.0|1234|1234|0|1234|ADTECH;AdId=1234;BnId=-1;;target=_blank;misc=[timestamp];rdclick=${CLICK_URL}"><script language="javascript" src="http://adserver.adtech.de/addyn|3.0|1234|1234|0|1234|ADTECH;AdId=1234;BnId=-1;;loc=700;target=_blank;misc=[timestamp];rdclick=${CLICK_URL}"></script><noscript><a href="http://adserver.adtech.de/adlink|3.0|1234|1234|0|1234|ADTECH;AdId=9479763;BnId=-1;;loc=300;misc=[timestamp]" target="_blank;AdId=9479763;BnId=-1;"><img src="http://adserver.adtech.de/adserv|3.0|1234|1234|0|1234|ADTECH;loc=300;misc=[timestamp]" border="0" width="728" height="90"></a></noscript></IFRAME>
<!-- End of IFRAME Tag -->

Atlas (New):

<script src='http://ad.atdmt.com/i/a.js;p=11002201227900;cache=${CACHEBUSTER}?click=${CLICK_URL_ENCODED}'></script><noscript><iframe frameborder='0' scrolling='no' marginheight='0' marginwidth='0' topmargin='0' leftmargin='0' allowtransparency='true' height='250' width='300' src='http://ad.atdmt.com/i/a.html;p=11002201227900;cache=${CACHEBUSTER}?click=${CLICK_URL_ENCODED}'></iframe></noscript>

Previous:

<iframe src="http://view.atdmt.com/CNT/iview/1234567890/direct;wi.160;hi.600/01${CACHEBUSTER}?click=${CLICK_URL}" frameborder="0" scrolling="no"
marginheight="0" marginwidth="0" topmargin="0" leftmargin="0" allowtransparency="true" width="160" height="600">
<script language="JavaScript" type="text/javascript"> document.write('<a href="${CLICK_URL}http://clk.atdmt.com/CNT/go/1234567890/direct;wi.160;hi.600/01/"
target="_blank"><img src="http://view.atdmt.com/CNT/view/195860978/direct;wi.160;hi.600/01/${CACHEBUSTER}"/></a>');
</script><noscript><a href="${CLICK_URL}http://clk.atdmt.com/CNT/go/195860978/direct;wi.160;hi.600/01/" target="_blank"><img border="0"
src="http://view.atdmt.com/CNT/view/1234567890/direct;wi.160;hi.600/01/${CACHEBUSTER}" /></a></noscript></iframe>

DoubleClick:

<script language="JavaScript" src="http://ad.doubleclick.net/adj/1234.567.890/;net=123456;sz=728x90;click=${CLICK_URL};ord=${CACHEBUSTER}?"
type="text/javascript"></script><noscript><a href="${CLICK_URL}http://ad.doubleclick.net/jump/1234.567.890/;net=123456;sz=728x90;ord=${CACHEBUSTER}?"
target="_blank"><img src="http://ad.doubleclick.net/ad/1234.567.890/;net=123456;sz=728x90;ord=${CACHEBUSTER}?" width="728" height="90" border="0"
alt=""></a></noscript>

DoubleClick (New Ins Tag):

Note: The DoubleClick ‘ins’ type tag will not need the Cachebuster macro.

<ins class='dcmads' style='display:inline-block;width:728px;height:90px'
   data-dcm-placement='N3241.163472.EXAMPLEAD/B8852666.112976410'
   data-dcm-rendering-mode='script'
   data-dcm-https-only
   data-dcm-click-tracker=${CLICK_URL_ENCODED}>
 <script src='//www.googletagservices.com/dcm/dcmads.js'></script>
</ins>

EyeReturn:

<script type="text/javascript" src="http://voken.eyereturn.com/?144857&click=${CLICK_URL}&params=${CACHEBUSTER}"></script>

Fetchback:

<script language='javascript' type='text/javascript' src='http://imp.fetchback.com/serve/fb/adtag.js?tid=47476&type=widesky&clicktrack=${CLICK_URL_ENCODED}'></script>

Flashtalking:

<script language="Javascript1.1" type="text/javascript">
var ftClick = "${CLICK_URL}";
var ftX = "";
var ftY = "";
var ftZ = "";
var ftContent = "";
var ft160x600_OOBclickTrack = "";
var ftRandom = Math.random()*1000000;
var ftBuildTag1 = "<scr";
var ftBuildTag2 = "</";
var ftTag = ftBuildTag1 + 'ipt language="javascript1.1" type="text/javascript" ';
ftTag += 'src="http://servedby.flashtalking.com/imp/55555;55555;201;js;MediaIQ;Sky160x600/?click='+ftClick+'&ftx='+ftX+'&fty='+ftY+'&ftadz='+ftZ+'&ftscw='+ftContent+'&cachebuster='+ftRandom+'" id="ftscript_160x600" name="ftscript_160x600"';
ftTag += '">' + ftBuildTag2 + 'script>'; document.write(ftTag);
</script>
<noscript>
<a href="${CLICK_URL}http://servedby.flashtalking.com/click/55555;55555;0;209;0/?url=232492" target="_blank">
<img border="0" src="http://servedby.flashtalking.com/imp/55555;55555;205;gif;MediaIQ;Sky160x600/?CB=${CACHEBUSTER}"></a>
</noscript>

Kevel:

<script type="text/javascript" src="https://static.adzerk.net/ados.js"></script>
<script type="text/javascript">
  var ados = ados || {};
  ados.run = ados.run || [];
  ados.run.push(function() {
    /* load placement for account: pontiac-dev,
                          site: Web,
                          ad: Ad_2BrainFreeze-300x250png,
                          size: 300x250 - Medium Rectangle */
    ados_add_placement(11428, 1265459, "azk36943", 5)
      .setFlightCreativeId(964774214).setRedirectUrl('${CLICK_URL}');
    ados_load();
  });
</script>
<div id="azk36943"></div>

MediaPlex:

<script type="text/javascript" src="http://altfarm.mediaplex.com/ad/js/12345-678901-23456-7?mpt=${CACHEBUSTER}&mpvc=${CLICK_URL_ENC}"></script>
<noscript><a href="${CLICK_URL}http://altfarm.mediaplex.com/ad/nc/12345-678901-23456-7?mpt=${CACHEBUSTER}">
<img src="http://altfarm.mediaplex.com/ad/nb/12345-678901-23456-7?mpt=${CACHEBUSTER}" alt="Click Here" border="0"></a></noscript>
<IFRAME SRC="http://b3.mookie1.com/2/abcdefg/hijkl/123456/Banner/300/1${CACHEBUSTER}@x90" WIDTH=0 HEIGHT=0 MARGINWIDTH=0
MARGINHEIGHT=0 HSPACE=0 VSPACE=0 FRAMEBORDER=0 SCROLLING=no BORDERCOLOR="#000000"></IFRAME>

Open Ad Stream (24/7):

<script LANGUAGE="JavaScript1.1"
SRC="http://oasn04.247realmedia.com/RealMedia/ads/adstream_jx.ads/XXXXX/XXXXX/XXXXX/XXXXX/300/1${CACHEBUSTER}@x90?${CLICK_URL}">
</script>

PointRoll:

<script type="text/javascript">
function pr_swfver(){
var osf,osfd,i,axo=1,v=0,nv=navigator;
if(nv.plugins&&nv.mimeTypes.length){osf=nv.plugins["Shockwave Flash"];if(osf&&osf.description){osfd=osf.description;v=parseInt(osfd.substring(osfd.indexOf(".")-2))}}
else{try{for(i=5;axo!=null;i++){axo=new ActiveXObject("ShockwaveFlash.ShockwaveFlash."+i);v=i}}catch(e){}}
return v;
}
var pr_d=new Date();pr_d=pr_d.getDay()+"|"+pr_d.getHours()+":"+pr_d.getMinutes()+"|"+-pr_d.getTimezoneOffset()/60;
var pr_postal="";
var pr_data="";var pr_ies="";

var pr_redir="${CLICK_URL}$CTURL$";

var pr_nua=navigator.userAgent.toLowerCase();
var prHost=(("https:"==document.location.protocol)?"https://":"http://");var pr_sec=((prHost=='https://')?'&secure=1':'');
var pr_pos="",pr_inif=(window!=top);
if(pr_inif){try{pr_pos=(typeof(parent.document)!="unknown")?(((typeof(inDapIF)!="undefined")&&(inDapIF))||(parent.document.domain==document.domain))?"&pos=s":"&pos=x":"&pos=x";}
catch(e){pr_pos="&pos=x";}if(pr_pos=="&pos=x"){var pr_u=new RegExp("[A-Za-z]+:[/][/][A-Za-z0-9.-]+");var pr_t=this.window.document.referrer;
var pr_m=pr_t.match(pr_u);if(pr_m!=null){pr_pos+="&dom="+pr_m[0];}}else{if(((typeof(inDapMgrIf)!="undefined")&&(inDapMgrIf))||((typeof(isAJAX)!="undefined")&&(isAJAX))){pr_pos+="&ajx=1"}}}
if(pr_postal!=""){var przipmatch=/^\d{5}$/;if(przipmatch.test(pr_postal)){pr_pos+="&postal="+pr_postal;}}
if((pr_data!="")&&(pr_data.indexOf("&")<0)){pr_pos+="&data="+pr_data;}
if((pr_ies!="")&&(pr_ies.indexOf("&")<0)){pr_pos+="&ies="+pr_ies;}
var pr_s="ads.pointroll.com/PortalServe/?pid=xxxx&flash="+pr_swfver()+"&time="+pr_d+"&redir="+pr_redir+pr_pos+pr_sec+"&r="+Math.random();
document.write("<scr"+"ipt type='text/javascript' src='"+prHost+pr_s+"'></scr"+"ipt>");
</script>

Project Sunblock:

When previewing Project Sunblock tags, please ensure you deselect Serve in iFrame as this will stop the tags previewing in our UI and you will be unable to test click-tracking.

<script type='text/javascript'>
    var _sblq = _sblq || [];
    (function() {
        var s = document.getElementsByTagName('script'), s0 = s[0], adElement = s[s.length-1];
        var sl = Math.random().toString(36).substring(2);
        _sblq.push([sl, 'setClickUrl', '${CLICK_URL}']);
        _sblq.push([sl, 'displayAd', adElement,300, 1234]);
        var sb = document.createElement('script'); sb.type = 'text/javascript'; sb.async = true; sb.defer = true;
        sb.src = ('http:'==document.location.protocol ? "http:" : "https:")+'//js.sblk.io/sb.js';
        s0.parentNode.insertBefore(sb, s0);
    })();
</script>
<noscript><img src='//api.sblk.io/request.gif?campaign_id=000&ad_id=0000' width='1' height='1'></noscript>

SmartAdServer:

<SCRIPT LANGUAGE="JavaScript1.1" SRC="http://ww856.smartadserver.com/call/adj/306890/2591652/CLIENT.campaign/600x300/${CACHEBUSTER}/no?${CLICK_URL}"></SCRIPT>

<NOSCRIPT><a href="${CLICK_URL}http://ww856.smartadserver.com/call/jumpi/306343/2591652/CLIENT.campaign/600x300/${CACHEBUSTER}/no?" target="_blank">
<img src="http://ww856.smartadserver.com/call/adi/306890/2591343/CLIENT.campaign/600x300/${CACHEBUSTER}/no?" border="0"></a></NOSCRIPT>

Trade Doubler:

<script type="text/javascript">
var uri = 'http://impde.tradedoubler.com/imp?type(iframe)g(18906306)a(1838453)preurl(${CLICK_URL})' + new String (Math.random()).substring (2, 11);
document.write('<iframe src="'+uri +'" width="160" height="600" frameborder="0" border="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>');
</script>

Traffiq:

<iframe src="http://ads.traffiq.com/ad.imp?pid=1234&oid=5678&rand=${CACHEBUSTER}/?pclk=${CLICK_URL}" width="728" height="90"
frameborder="0" marginheight="0" marginwidth="0" scrolling="no" topmargin="0" leftmargin="0"> </iframe>

Weborama:

<a href="${CLICK_URL}http://gae.solution.weborama.fr/fcgi-bin/dispatch.fcgi?a.A=cl&a.si=54&a.te=56&a.ra=__RANDOM__&a.im=1&g.lu=" target="_blank">
<img src="http://gae.solution.weborama.fr/fcgi-bin/dispatch.fcgi?a.A=im&a.si=54&a.te=56&a.he=600&a.wi=160&a.ra=__RANDOM__&a.hr=R" width="160" height="600"></a>

Yield Manager:

<IFRAME FRAMEBORDER=0 MARGINWIDTH=0 MARGINHEIGHT=0 SCROLLING=NO WIDTH=300 HEIGHT=250 SRC="http://ad.yieldmanager.com/st?ad_type=iframe&ad_size=300x250&section=XXXXXXX&pub_redirect_unencoded=1&pub_redirect=${CLICK_URL}"></IFRAME>

Zedo:

<script language="JavaScript" src="http://d7.zedo.com/jsc/d3/fl.js?n=809&c=1839/1740&s=704&d=14&w=728&h=90&l=${CLICK_URL}&z=${CACHEBUSTER}"></script> <noscript><a href="http://yads.zedo.com/ads2/r?n=809;c=1839/1740;s=704;x=3584;u=j;z=${CACHEBUSTER}" target="_blank"><img

 border="0" width="728" height="90" src="http://yads.zedo.com/ads2/x?n=809;c=1839/1740;s=704;x=3584;u=j;z=${CACHEBUSTER}" alt="Click here"></a> </noscript>