Creatives that are flagged as ‘Sensitive’ will display a green triangle in the ‘Audit status’ column. Hover over this symbol to review the sensitive category the creative was assigned to. You can also see the category and sensitive attributes by opening the creative window. These are also displayed under the preview of the creative:

Permitted Sensitive Categories by Deals

Sensitive creatives will only be allowed to run on the platform through deals that explicitly accept content in the specified sensitive category. In the ‘Deals’ section of the ‘Inventory tab’ there is a column that lists sensitive categories that are accepted on each deal.

For inquiries regarding inventory that may be available for a sensitive category search here or reach out to our team through the Help Center.

List of Allowed Sensitive Categories

The following sensitive categories are allowed on the Pontiac platform, but ads will be restricted to deals, exchanges, and publishers or venues that have explicitly approved this content. Pontiac makes no guarantee that inventory will be available for any of the following categories or that creatives will be approved by SSP or publisher partners. As a platform user, it is your sole responsibility to ensure compliance with all applicable local and national laws, restrictions, or regulations, including licensing and/or registration and targeting requirements in each market where the content is serving.

• Political
• Gambling
• Religion
• Pharma
• Liquor
• Beer & Wine
• Cannabis
• CBD
• Tobacco
• Firearms & Weapons
• Lawyer Advertising

Political

Political advertisements require additional actions as prompted within the platform. When creating an Advertiser ensure that for the Politicial Content field: Yes, I am running ads related to an election, ballot initiative, or political candidate in the United States is selected and the following information is filled out.

Cannabis

Index Exchange has the following cannabis specific creative guidelines. Cannabis ads are required to meet the following standards to be eligible to participate on the exchange. Their specialized quality control team will review all cannabis ads against these standards, and will reject any advertisements that contain prohibited content.

Cannabis-related advertisements are prohibited from containing the following content:

• Depictions or promotion of underage consumption of cannabis
• False, misleading or deceptive content
• Medical claims;
• Depictions or promotion of excessive consumption
• A design, representation, picture or illustration that is obscene or indecent

Applicable laws, rules, and regulations may vary from jurisdiction to jurisdiction. Each Advertiser is responsible for ensuring compliance with the laws, rules and regulations of the jurisdictions in which it chooses to serve cannabis-related advertisements.

Lawyer Advertising

This sensitive category is blocked by Paramount and NBC.