At the Campaign Level, you can create a new Line either from scratch or by using a template. Refer to the respective documentation for detailed instructions on each method:

• Create a Line
• Create Line From Template

At the Campaign Level, you can edit Lines by clicking the ‘Edit’ button in the Lines dropdown section, which enables edit mode for the Line section only. The following fields are editable:

• Active: The ‘Active’ box sets the Line as live. Unselect this box if you want to set the Line to an Inactive status.
• Start Date
• End Date
• Total Budget
• Bid Type: Basic Bid, Bid at Floor Price, Advanced Bid Controls
• Bid Price
• Budget Multiplier

To apply changes, press the ‘Submit’ button in the top right corner. If you do not want to save the edits, press ‘Cancel’ to revert the Line section to its previous settings.

Note that if you are in the Campaign Level’s Edit Mode, the editable fields differ from those available in the Campaign’s Read-Only Mode. Please refer to Edit a Campaign for more information.

To make further edits beyond these fields, enter the Line Level by clicking on the Line name you wish to modify. See the Edit a Line documentation for more information.