Use Campaign Lifetime Pacing, Flight Pacing, and the Flights > Lines section together to monitor delivery and identify where pacing issues are occurring.

For definitions of the metrics and fields displayed on the Flights tab, see Flights Tab.

Compare Campaign Lifetime and Flight Pacing

Campaign Lifetime Pacing and Flight Pacing may differ because they evaluate delivery against different budgets and date ranges.

Review both when monitoring Campaign performance:

• Campaign Lifetime Pacing shows progress toward the overall Campaign goal.
• Flight Pacing shows progress within the applicable Flight.

For example, the current Flight may be pacing normally while Campaign Lifetime Pacing remains behind because an earlier Flight underdelivered.

Conversely, the overall Campaign may be on pace while the current Flight is temporarily behind.

Monitor Line Pacing

If Flight Pacing is above or below the desired range, use Flights > Lines to identify which Lines are contributing to the difference.

Use the Flight dropdown to select the applicable Flight and review each Line’s:

• Pacing
• Allocation
• Budget Allocation Weight or Flight Budget
• Budget Multiplier
• Impressions
• Total Cost

This helps determine whether the pacing issue affects the full Flight or is concentrated on specific Lines.

Budget Multiplier

The Budget Multiplier can be configured separately for each Line and Flight to adjust how aggressively the Line can spend against its available budget.

In general:

• Increasing the Budget Multiplier allows more aggressive delivery.
• Decreasing the Budget Multiplier restricts delivery.
• A Budget Multiplier of 0 will prevent the Line from serving during the Flight.

Use Budget Multiplier when a Line needs to spend faster or slower without changing its underlying Budget Allocation Weight or Flight Budget.

If the same Budget Multiplier should apply to later Flights, select Apply budget multiplier to all future flights.

Using Budget Multiplier to Adjust Pacing

Before changing the Budget Multiplier, confirm that the Line has enough eligible inventory to support additional delivery.

If a Line is underpacing:

• Review its available budget and pacing.
• Confirm the Bid is competitive.
• Confirm targeting and inventory are not overly restrictive.
• Check for Flight Status warnings.
• If delivery is primarily budget constrained, consider increasing the Budget Multiplier.

If a Line is delivering too quickly:

• Review its Allocation or Flight Budget.
• Review the current Budget Multiplier.
• Consider lowering the Budget Multiplier to restrict delivery.

Continue monitoring pacing after making changes to confirm the adjustment has the intended effect.

Monitor After Budget or Flight Changes

Recheck pacing whenever significant Flight settings change, including:

• Flight Budget changes
• Budget Allocation Weight changes
• Line Flight Budget changes
• Budget Multiplier changes
• Budget rollover
• New Flights being added

Changes to these settings can alter how quickly budget is expected to deliver during the remainder of the Flight.

Best Practices

• Review Campaign Lifetime Pacing and Flight Pacing together.
• Use Flights > Lines to investigate Flight-level pacing differences.
• Confirm inventory and eligibility before increasing Budget Multiplier.
• Make pacing adjustments at the Line level only when needed.
• Continue monitoring after changes to confirm delivery responds as expected.